David Kinard Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Seattle, Washington, Us

First Choice Health (FCH), headquartered in Seattle, Washington, is a provider-owned health care organization offering employers a forward-thinking alternative to traditional health insurance. FCH has been serving employers of all sizes and across many industries with exceptional health benefits administration for over 35 years, offering unparalleled access to a growing network of providers, as well as an Employee Assistance Program (EAP) that collectively supports members in every step of their health care journeys.Overall executive leadership and accountabilities for:>>Developing growth strategies in collaboration with the executive team and board of directors for EAP, TPA, Medical Management, and PPO products>>Development of partner and distribution channels >>Direct involvement and oversight of accountability within the company for ARR and new business sales metrics and coordinating compensation and promotions with internal teams>>Creation of a compelling outreach platform (segmentation, branding, messaging, and value-based service) for current and future clients and coordinate its implementation across sales channels, client management, and marketing and communications>>Development of annual sales plan in support of organization strategy and objectives >>Monitoring the strategies and processes across the revenue cycle from customer acquisition to engagement to success>>Establishing and executing an advanced Request for Proposal (RFP) process as well as build-out of mature CRM infrastructure

Seattle, Washington, Us

Delivered consistent market share and revenue growth for $140M+ company while maintaining profitability. Comprehensive responsibility for enterprise sales strategy, member value proposition, ownership of customer experience/satisfaction. • Consistently met/exceeded revenue goals; led corporate strategy reducing member churn/lost revenue• Balancing innovation and risk, established non-traditional product and service initiatives leading to new revenue generation; created and established new business unit review process to track financial performance of book• Led operational teams and initiatives designed to diversify geographic footprint, build extensive distribution network, and extend national capabilities• Represented the organization working directly with largest accounts, practice and hospital CEOs, reinsurers, brokers, and strategic partners; served as CEO’s liaison at events, meetingsLed Board development initiatives and served as Committee staff leadership, key contributor in three company strategic plan cycles setting direction and resource allocation for company.• Staffed and retooled Board Underwriting Committee to new Business Development Committee; interim staff for Risk Management Committee; sourced and interviewed candidates for Board and Committee leadership• Working with CEO and Board Chair, planned, developed, and led annual Board Retreats covering strategic themes and industry trends impacting company performance• Led corporate initiatives and worked with Board and Committee Members to develop a new Company Purpose and Values StatementBuilt, managed, and led teams to improve member value, operational performance, and build company culture.• Executive sponsor for redefining company customer service definition and annual culture-building internal campaigns to focus teams, reinforce desired behaviors, and build employee engagement• Led company-wide initiatives reducing operational expenses without negatively impacting performance

Seattle, Washington, Us

As part of the executive management team, I envisioned and led the organization's evolution from separate sales/marketing functions into a coordinated business development model, integrating the marketing, sales, account management, Agency, and corporate communications teams for Physicians Insurance. This ensured that all development activities focused on achieving revenue goals and strategic objectives. As a result, I fostered continuous improvement of the company’s value-offerings and product development, collaborated with underwriting, risk management, and claims to develop new markets and business opportunities that expanded the company’s market share and increased share of wallet. Under my leadership, we grew market share YOY in all states, exceeded new business revenue goals, and launched new products to expand and diversify revenue base.

Seattle, Washington, Us

Senior-level responsibility for marketing, branding, and corporate communications for $73M medical professional liability company. In first year, exceeded new customer goal by 1.3%, led voice of the customer market research initiatives resulting in website and print material upgrades, and created lead generation programs for new markets resulting in a 300% ROI. Second year exceeded new customer goal by 3% and revenue goal by 2.4%. (Revenue goals exceeded during soft market.)

Federal Way, Washington, Us

Since 1976 Washington Business Week has been preparing high school students to successfully enter the workforce by giving them the skills, confidence, and values to succeed in life regardless of career choice. Washington Business Week, the primary program of the Foundation for Private Enterprise Education, includes four summer sessions, an advanced program for returning students who want a more in-depth experience, an In School Program which allows us to deliver programs directly in high schools across the state, and pathway programs in healthcare, agriculture, and international programs as well.

Seattle, Wa, Us

Regularly teach MBA marketing managment and MBA advertising and promotions classes.

Chicago, Il, Us

Originally a weekly radio show, this is now a regular podcast series where I interview today's thought leaders, authors, and otherwise scary-smart people.

Chicago, Il, Us

Professional Chapters Council, American Marketing AssociationPresident of Puget Sound Chapter (PSAMA -- largest chapter in WA State, one of top 10 chapters in country).Vice President of Marketing, PSAMAVice President of Corporate Relations PSAMAVice President of Communications (National Speakers Association, Northwest)

Seattle, Wa, Us

Senior-level responsibility for marketing, sales/retention, and corporate communications of $700M health care plan serving 278,000+ members in Medicaid, Medicare, and individual programs. Responsible for branding, public/media relations, crisis communications, broad organizational committee leadership including quality improvement, CMS STAR ratings, manager forums, culture/values, member service improvement. • Within first year increased leads by +16% and increased new member acquisition by +14%• In second year, exceeded budgeted enrollment by +14% (including growing Medicare Advantage membership by +134%) and beat retention goals for all business lines

Seattle, Wa, Us

Senior responsibility for marketing and corporate communications at $500+ million health care plan with specific focus on brand development, community engagement, crisis communications, and partnership with public policy and government affairs team.

Responsible for development of partnerships (strategic, marketing, and community) with direct budget impact exceeding $1M. Early-stage discussions with Disney, Adobe, Microsoft, LEGO, and others.

Reporting to CEO, pioneered marketing strategy and plan with senior-level responsibility for on/offline product marketing and management, demand generation, department/vendor management, and marketing activities covering multiple divisions for national technology education services company. Achieved multiyear, double-digit growth in revenues and market share, launched new on/offline products, built marketing dashboard and scorecards, managed SEM/SEO campaigns, and achieved Best Company status.• Delivered consecutive, multiyear increase in sales of +30% and annual license goals by +17% • Achieved +320% increase in grass-roots, customer referral program participation

Marketing consultant specializing in member-based companies. Provided visioning and strategic planning, used Balanced Scorecard™ to differentiate value for national organizations. Emphasis on competitive strategy, membership development, branding and communication programs. Spoke at conventions before audiences of 2,500+. Clients included AMA, NACRRA, ASAE, MPI, MSAE, OSAM, WSCPA, and others.• Increased membership 19% for NAPMW by launching and optimizing competitive products• Delivered $1M+ in profit from $15K investment on a new web product for Trendwest Resorts

Seattle, Wa, Us

Transformed publications department into integrated marketing and information center directly servicing 30,000+ adults. Created direct-to-consumer and business channel marketing plans, cut spending by 50% without negative revenue impact. Developed marketing publications producing more than 1 million direct mail pieces and created marketing operations management systems. Devised brand guides and CRM system for nonprofit institution. • Responsible for driving revenues for $6M division through national and local marketing• Launched innovative online marketing program; increased student registrations by 25%• Product management of 15+ new products, including go-to-market launch strategies

Began as part-time classified sales rep, within three months grew it into a full time role. Promoted after two years to business and classified manager with full P&L responsibility, and business operations management.

M.Ed, Adult Education Programming And Marketing

B.A., Clinical Psychology And World Religions