Primarily charged with building, maintaining and proactively enhancing the reputation of clients, their businesses and services across relevant external and internal audiences. Development of strategically guided tactical communications programmes is a key facet of role and working in partnership with clients at C-Suite and management level.

Served as Media Relations Lead at The Dock and member of the Accenture Ireland communications and marketing team

Worked as a member of the Hume Brophy Dublin management team and broader international network to provide the following:• Strategic and tactical communications counsel to all clients – working directly with client communications teams and C-Suite levels across corporate, public affairs, consumer and digital spheres• Client communications planning and measurement – managing and developing client reputations.• Development of content for key target audiences aligned to business and communications objectives.• Direct engagement with external and internal stakeholders including media, Government and industry on behalf of clients.• Directing colleagues in the strategic delivery of client communications plans and day-to-day account activities. • Proactively sourcing communications opportunities for clients and ongoing monitoring of possible threats. • Communications and media training for client spokespeople and representatives, including group seminars and one-to-one training.• Strategic counsel and ongoing tactical communications engagement around client issues and threats.• Day-to-day Account Director tasks such as budgeting, capacity planning and resource allocation. • Professional development and mentoring of junior colleagues.• Identification and active contribution to new business opportunities - working independently and as part of a broader agency team at a national and international level. • Collaboration with international colleagues across the Hume Brophy network to develop internal management structures and external marketing activities.• Strategic development and management of the Hume Brophy social media and influencer offering to existing and prospective clients. Role involved service and team development, oversight of client deliverable's, marketing and new business delivery.

Worked across corporate, technology and consumer divisions, servicing international and domestic public and private sector clients. Role involved managing client strategic planning and programme implementation across a number of industries including retail, construction, logistics, banking and consumer technology. Day to day role involved engagement with print, broadcast and online media/stakeholders both on behalf of, and in support of clients, as well as duties associated with account manager role including resource and financial management. Role afforded significant experience in issue management and organisational restructuring, providing strategic advice and tactical implementation to clients across the banking, logistics, medical technology and aviation industry. Also actively involved in new business development, including programme preparation and active pitching to prospective clients.

Worked as a transport analyst as part of a multi disciplinary transport and planning team. Project experience encompassed a broad range of subject areas working for both public and private sector clients. Research, data analysis and report writing were fundamental aspects of the majority of the work. Key stakeholder consultation and liaising also formed an important part of the successful completion of the projects worked on.