David Klein Email & Phone Number

Montreal, QC, CA

Montreal, Canada Area

• Responsible for the development and execution of a consumer-centric management strategy that grows loyalty and brand advocacy to maximize brand and sales growth.
• Drives the development of VIA Rail’s CRM and customer lifecycle management strategy, prioritizing investments in customer experience, analytics, technology, content, and training, and through the development and.
• Leads the development and execution of the VIA Préférence loyalty program strategy, with a primary focus on ensuring profitability by acquiring and engaging consumers, driving incremental frequency and spend, and.

Montreal, Canada Area

Engaged in an advisory role to assess the effectiveness and future potential of VIA Rail's loyalty program. The mandate includes the evaluation of technology, data management, program financials, policies, channel strategy & communications performance, and member engagement. A strategic analysis completed the mandate, including recommendations for growth.

Aimia (formerly Groupe Aeroplan)

David was responsible for solidifying Aeroplan's position as the preferred and most respected Loyalty brand amongst Canada's premium consumers. He spearheaded the overall strategy, direction, and growth of Aeroplan's marketing initiatives, portfolio of member products and services, member management and performance, brand image, channel development, and.

Aimia (formerly Groupe Aeroplan)

• Provided leadership, direction, and integration of Aeroplan’s Marketing Strategy & Planning, Data Analytics, Research, and Product Management & Development functions, and the delivery of key corporate initiatives..
• Implemented Aeroplan’s proprietary member research panel and developed in-house research capabilities that more than doubled the number of annual research studies with no increase in costs.
• Directed the design and operationalization of a segmentation framework and individual segment strategies and tactics, driving improved return on promotional investments.
• Established a customer contact strategy, including appropriate messaging and frequency of contact guidelines, generating significant YOY communication metric improvements, including double digit email open and.
• Introduced automated campaign reporting tools that reduced resources and time required to evaluate campaign effectiveness, and drove a significantly accelerated test-learn-launch cycle.

Aimia (formerly Groupe Aeroplan)

Oversaw the delivery of strategic & tactical marketing solutions to optimize program performance for Aeroplan’s commercial partners, and the development and execution of Aeroplan’s member lifetime value management strategy. Scope broadened to include Marketing Research and Data Analytics in 2007 for a total team size of 25.Redesigned print and electronic.

As part of senior executive team, was instrumental in growing the business over the course of 15 years from annual revenues of under $1 million to over $8 million. Involved in overall agency business development including personnel, market positioning and new business development. Directed the strategic development and execution of database and.

Leadership of the Client Services department, with accountability for training, mentoring, & staff development. Achieved exceptional staff retention with average tenure far exceeding industry standards. Managed the recruitment, training, and manpower allocations, growing from 15 to 30. Oversaw Agency’s largest accounts, including Air Canada, CIBC, AT&T.

Mba

Bachelor Of Science, Chemistry