• Developed go-to-market strategy, company positioning, and product messaging• Optimized inbound marketing funnel; increased online trial sign ups by nearly 300%• Built lead scoring, grading, retargeting, and email automation systems• Rebranded company look and feel, resulting in a 66% increase in average lead size• Created and led ClickTime Growth Team• Developed ClickTime Nonprofit; increased NPO close rate by 25%• Built a suite of sales enablement tools (presentations, one sheets, ROI calculators)• Wrote key customer communications, trigger-based sales campaigns, and customer success outreach• Developed new pricing and bundling• Managed partnership programs and webinars• Hired, developed, and managed a three-person marketing team• Wrote case studies, ebooks, white papers, and high-performing blog posts

I occasionally help organizations generate brand awareness and opportunities through custom digital campaigns:• Social media strategy and content creation for Method Home 2018 holiday campaign• Television advertisement concept and copywriting for Home Depot Canada• Lead generation and PR for Flight Design Co.

• Created company messaging and corporate identity• Launched flagship retail analytics, privacy, and security products• Delivered positive national and trade press coverage in WSJ, Business Insider, Harvard Business Review, and dozens of retail publications• Launched and managed company website, blog, and social media accounts• Designed executive dinner program uniting thought leaders, trade press, and high-value leads• Developed direct email campaigns resulting in meetings with top-100 brick-and-mortar retailers• Drafted talking points and prepped key executives for live television interviews• Created enterprise sales collateral (one sheets, sales deck, competitive positioning )• Planned, managed, and executed strategic retail, security, and IoT events• Negotiated case studies and drove customer advocacy• Produced and wrote company videos

• Provided direct communications strategy and support to EVP of Electric Operations• Drafted crisis communications and press releases for employee fatalities, compliance or regulatory issues, and severe incidents• Wrote speeches, talking points, all-employee messaging, and letters to key stakeholders on behalf of executives• Planned, managed, and produced high-impact events• Managed and mentored a three-person team

• Determined and analyzed clinical trial metrics• Created data assessment methodology for clinical trial protocols• Assessed key clinical data endpoints• Wrote SQL logic for validating Phase IV trials• Managed discrepant data assessment