With over 25 years of experience in marketing communications, online marketing, and digital marketing, I am the Managing Director of RFI Asia, the branding and digital arm of global marketing consultancy Ruder Finn. I lead a network of agency leaders across the region, offering strategic counsel to CMOs of multinational and regional brands on branding, content, and digital comms strategies.I am passionate about empowering people to achieve their true potential, and I lead by example with my entrepreneurial spirit, practical optimism, and hands-on approach. I have founded and sold two successful marketing consultancies, Daylight Partnership and Shout Communications, which were acquired by Ruder Finn and Waggener Edstrom respectively. I have also earned multiple certifications and awards, including the Oracle Eloqua Marketing Cloud Master, the MIT AI Program, and the Digital Campaign of the Year. I have a strong expertise in crisis consulting and storytelling, using the latest technologies to create immersive and engaging experiences for global brands.
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Lead AdvisorHumantyzeHong Kong
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Managing Director, Rfi AsiaRuder Finn Oct 2016 - PresentHong KongI manage a network of agency leaders across the region, with direct involvement in major clients and their campaigns in Asia, offering strategic counsel to CMOs of multinational and regional brands. Part of the global Ruder Finn family, RFI Asia is an award-winning marketing consultancy based in Beijing, Shanghai, Singapore, and Hong Kong, with over 100 staff in Asia alone. RFI Asia's services include strategic consulting, brand-building, crisis management, experience design, social and dark social strategy, immersive storytelling, web and app innovations, insights & analytics, and corporate training. Ruder Finn acquired my company Daylight Partnership in 2013 and integrated it as RFI Asia. -
Managing Director And FounderDaylight Partnership (Acquired By Ruder Finn) Nov 2013 - Sep 2016Hong KongAcquired by Ruder Finn in 2016, Daylight Partnership is a digital content agency founded with the mission to pioneer storytelling using the latest technologies. We bring exciting new technologies to life for global brands; for example, Daylight was instrumental in helping Fitbit set up its Asia marketing operations on its initial entry into North Asia. After founding we grew to 17 staff within two years, building a client portfolio with a healthy mix of local and global brands including Fiji Water, Fitbit, Fashion Walk (Hang Lung Properties), G.O.D., SOGO, Chinese Estates Holdings, and many more.
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Executive Vice President, Asia PacificWaggener Edstrom Worldwide May 2005 - Feb 2013Hong KongI oversee Asia Pacific operations as well as a network of affiliates that spans major cities from Seoul to Kuala Lumpur. I am also responsible for expanding the agency's presence in the region through organic growth or new affiliations. -
Managing Director And FounderShout Communications (Acquired By Waggener Edstrom) Jun 2001 - May 2005Hong KongFounded and operated this multi-million dollar public relations consultancy with offices in China, Hong Kong, Singapore and Korea (partially owned affiliate), growing it from a staff of 3 to over 30 within four years. Revenue grew 20x over the same period and Shout was one of the fastest growing small agencies in Asia. Shout was subsequently acquired by Waggener Edstrom.
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Marketing Director, Asia PacificRedback Networks Jan 2000 - Mar 2001SingaporeOversaw Redback's corporate marketing programs for the Asian region, covering countries extending from Japan and Korea in the North, to Australia and New Zealand in the South. Directed a dedicated team of events, PR and field marketing experts based throughout the region and generated substantial buzz for this NASDAQ-listed, Silicon Valley-based company. -
Public Relations Manager, North AsiaCisco Systems Sep 1997 - Jan 2000SingaporeManaged Cisco's external image in Korea, China, Hong Kong and Taiwan. Helped to drive such high-octane regional PR programs as NetAid and Networking Academies, and participated in many significant government relations activities involving various Asian heads of state and CEO John Chambers. -
Group Director, Technology PracticeHill & Knowlton Sep 1995 - Sep 1997Greater ChinaI led the Technology practice for Greater China and was the relationship manager for major clients such as Microsoft. -
Senior ConsultantEdelman Worldwide Sep 1993 - Sep 1995
David Ko Education Details
Frequently Asked Questions about David Ko
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David Ko works for Humantyze
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David Ko's current role is Lead Advisor.
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David Ko attended The Hong Kong Polytechnic University.
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David Ko's colleagues are Cui Adeline Deng, Iggy Gonzalez, Shivani Anthony, 黄春阳, Brandon Wang, Cissy Shi, Jennifer Darcy.
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