• Leading, managing and overseeing cross-functional teams, including Acquisition, CRM, Social Media, Content, Brand, PR and Marketing Analytics while aligning marketing operations with business objectives.• Creating targeted marketing plans for various product launches, sponsorship/collaborative activations and market entries.• Developing and overseeing streamlined processes and best practices to ensure efficient campaign execution, from planning and setup to tracking and reporting.• Managing budgets, resource allocation and hitting growth targets focusing on profitability/ROI.• Working closely with all central teams such as Partnerships, Product, Customer Support, VIP and BI with the aim of optimising various sales funnels on all stages of the player journey.• Driving continuous improvement initiatives to enhance data quality, reporting accuracy, and campaign effectiveness & performance.• Managing and optimising current partnerships and identifying new opportunities.

• Defining the vision and development/growth strategy for multiple casino brands & step by step executing on it while working hand in hand with acquisition, brand development, CRM, VIP, customer support and product development teams.• Driving market entry and growth in new markets.• Supervising all of the acquisition activities including affiliate programs, influencer marketing campaigns, paid media and advertising across all channels.• Defining casino retention marketing strategy and ensuring that teams deliver innovative high-quality promotions and campaigns.• Managing and prioritising the team’s workflow and deliverables on a daily/weekly/monthly basis to achieve business goals.• Improving reporting with providing unique insights that will help the business to further develop products, offering and customer experience.• Working with analytics team to measure and optimise the product performance/funnel and customer journeys.• Maximising the effectiveness of marketing campaigns, conversion rates and ROI via suggestions on and implementation of relevant marketing tools.

• Developing segmentation models to increase performance and profitability.• Developing mainstream & personalised user journeys and retention features.• Developing mainstream and personalised communication strategies across all channels.• Developing strategies for manual and automated campaigns in order to meet activation, retention & reactivation KPIs.• Evaluating and continuously refining multi-channel communications to continuously increase revenue by promoting player engagement across all verticals. • Refining campaign strategies by constantly testing and evaluating multiple factors involved.• Highlighting potential improvements to any campaign management products and services.• Highlighting and finding solutions for any issues that affect campaign management, player experience or other business functions that impact revenue.• Promoting commercial awareness and interest amongst all the CRM management stakeholders.• Managing all operational aspects of the branch including human resources, recruitment, administration and performance.• Maintaining communication between the branch and management by preparing daily, weekly and month-end reports regarding operations, staff performance and productivity.• Bringing out the best of branch staff by providing training, coaching, development and motivation.• Locating areas of improvement and proposing corrective actions.• Sharing knowledge with other branches.• Adhering to high ethical standards and complying with all regulations.

• Planning, briefing, evaluating and continuously refining multi-channel communications with players to continuously increase revenue by promoting deposits, playing slots and other activities. • Converting registrants, the retention of active players and the reactivation of inactive players, using a variety of manual and automated campaign lifecycles.• Understanding of what motivates players, behavioural, lifestyle, transactional, and demographic data.• Defining strategies for manual and automated campaigns.• Refining the efficacy of campaign strategies by regularly testing and evaluating multiple factors involved.• Planning, populating and sharing the campaign calendar with other stakeholders.• Achieving campaign management KPIs.• Promoting commercial awareness and interest amongst all the campaign management stakeholders.• Highlighting potential improvements to any campaign management products and services.• Reporting any issues that affect campaign management or other business functions that impact revenue.• Researching competitors and monitoring their campaigns.• Monitoring iGaming forums, social media, news and any other sources of online information.

• Managing all operational aspects of the branch including human resources, recruitment, administration and performance while overseeing execution of affiliation, marketing and customer experience processes;• Managing the development of forecasts, financial objectives and business plans;• Maintaining communication between the branch and management by preparing daily, weekly and month-end reports regarding operations, staff performance and productivity;• Formulating recommendations and providing feedback to the management regarding operational policies and procedures;• Scheduling, supervising and motivating the branch staff;• Making sure that branch staff members in different areas of the business are fully aware of their roles and responsibilities;• Making sure that the branch staff is following the correct reporting procedures as well as internal procedures and policies;• Interviewing, hiring and training new staff members;• Delivering on company targets and objectives by controling, reviewing and meeting KPIs of the branch;• Managing budgets and allocating funds;• Bringing out the best of branch staff by providing training, coaching, development and motivation;• Locating areas of improvement and proposing corrective actions;• Sharing knowledge with other branches;• Adhering to high ethical standards and complying with all regulations;• Staying abreast of competing markets and providing reports on market movement and penetration.

My key duties included:• Managing the casino product online from a promotional perspective in order to maximize casino revenues from campaigns, social media and websites;• Influencing the development and improvement of the casino offering, liaising with Country Managers, Affiliates Manager, Social Media, Customer Support, VIP as well as Design Team & IT Manager;• Planning, execution and reporting on a weekly, monthly and annual casino calendar of events for general acquisition and retention purposes;• Planning, execution and reporting on bespoke campaigns for various database segments/countries for acquisition, retention, cross-selling and reactivation purposes;• Monitoring campaigns and activities on a daily, weekly and monthly basis as well as follow-up for constant improvement, providing reports and insight.

It was a transition position with the intention to get a profound understanding and knowledge of Casino Products and it's operational as well as related management processes. My key duties included assisting the Head of Operations on his daily tasks related to Casino Product/Campaign/Process Management as well as supervision and leadership of Customer Support Team.

CasinoPlex and PokerPlex24 brands first opened its doors to the public in 2003 and has been dedicated to providing the best online gaming experience to its customers ever since. In 2010, these sites came under the management of E-play24 Ltd, a team of professionals with decades of experience in the online casino industry.My role as a customer support administrator for CIS (Russian speaking) and English speaking markets was to present existing casino/poker brands and support/interact with new players and existing customers of all levels.Role also includes content management as well as outbound activation/reactivation/sales calls.Other responsibilities included:• Interaction with new and existing customers by E-mail, Live Chat and over the phone.• Assistance in content management of casino/poker website (news, articles and promotions)• Over seeing daily transactions, providing assistance and escalating problematical cases to relevant departments according to predefined procedures – deposits, bonuses & withdrawals• Translations from English to Russian for casino/poker website - promotions and newsletters

High Pulse Poker is the first branch of High Pulse Gaming (HPG) Ltd which does not belong to any network and developed unique poker software.My role as a customer support administrator for CIS (Russian speaking) and English speaking European markets was to present High Pulse Poker and support/interact with new players and existing customers of all levels.Role also actively included payments & risk management, content management, interaction with affiliates as well as outbound calls.Other responsibilities included:• Interaction with new and existing customers as well as Poker Affiliates by e-mail and phone (activation/reactivation/promotional/informational/sales outbound calls)• Assistance in content management of main working platforms such as website (news, articles and promotions), poker client software (daily tournaments schedule) and customer support ticketing/e-mail management software (knowledge base and templates)• Development & implementation of risk management procedures to minimize levels of fraudulent activity• Over seeing daily transactions, processing and providing assistance – deposits & withdrawals• Dealing with charge backs / investigating / reporting • To identify & investigate Colluders / Bonus abusers / chip dumpers• Analysis and verification of users' identification such as full personal documentation in order to ensure that all users' activity & account transactions are in line with LGA regulations• Translations from English to Russian for the website, promotions and newsletters

Betboo is an online gaming entertainment company which has been operating since 2004 and is owned by Gaming VC Corporation Limited. Betboo provides its members with Poker, Casino and Sports book.My role as a customer support administrator for CIS (Russian speaking) and English speaking European markets was to present betboo.com and support/interact with new members and existing customers.Role partly included also Payments & Risk department's responsibilities as well as customising Knowledge Base tool for customer support department in order to increase efficiency in work of CS team.Other responsibilities included:• Interaction with new and existing customers by e-mail and Live Chat• Promotion of site, products and events on site• Information on main events on site• Deposit, withdrawal and bonus assistance• Assistance with transfer of funds within the site• Verification of accounts and documents in order to minimise risk of/prevent fraud• Translations from English to Russian for betboo.com website

Gnuf Ltd is one of the big iGaming sector companies in Europe. Betway provides its members with Poker, Casino and Sports book. My role as an outbound agent, mostly for Latvian and Russian speaking markets, was to present Betway.com and promote the site, events and current promotions to new members and existing customers. My role partly included also customer support and taking care of VIP members.Other responsibilities included:• Interaction with new and existing customers via e-mail and phone• Promotion of site, products and events on site• Information on main events on site• Deposit and withdrawal assistance• Assistance with transfer of funds within the site• New client acquisition (Telemarketing)

Market Probe is a global market research firm that provides full-service strategic guidance and business solutions to major international companies. The Company specialises in customer satisfaction, employee and brand stakeholder marketing research with in-house facilities for field services by Web and phone.My role was to Interview enquirers over the telephone.

As part of Informa Corporation IIR Ltd is the world's leading knowledge and skills transfer company. IIR works with business executives providing them with knowledge and skills through training, conferences, seminars, e-Learning, blended solutions, exhibitions, consulting and mentoring.My role was to update SAP and different MSQL platform based databases, verification and collection of information by Web and phone.

My role was to be a professional, supportive partner for clients of the company as well as to provide consultations to customers during group and personal lessons in order to improve their skills.

This is an IT company based in Latvia that is developing multi-functional business management systems and providing solutions for companies in various industries.Whilst working as a Customer Relationship Manager I was involved in the presentation of the product solution and assisting the clients with specifying their requirements.Whilst working as an ERP Business Consultant I was writing functional documentation for current ERP solution implementations in client’s companies. Once the ERP system was implemented my role was to provide ongoing support and training.My role included:· New client acquisition (Telemarketing), presentation of current ERP solution, development planning and managing of sales and consulting projects.· Analysis and documentation of the current organisational structure and business processes of the customers companies.· Business goals systematisation, determination and documentation of expected results and boundaries of ERP projects· New business development· Training and development of the new sales staff· Customer functional support

This company is based in Latvia and distributes and provides customer support for thecustomer relationship management system Terrasoft CRM in the Baltic States.My role included:· New client acquisition (Telemarketing)· Presentation of current CRM solution· Development planning and managing of sales projects

This is a sportswear and sports equipment wholesale and retail company based in Latvia with retail stores called 'Fans' all over the country.My role included:· Managing of retail process and customer service· Warehouse and stock management· Visual merchandising· Budget planning and controlling it’s execution· Preparing daily and monthly reports· Unit/Store development planning· Training and development of the new sales staff