After a year of Covid, I decided to move from the consultant world to fully work for an organization. This brought a safer and more stable context, allowing a secure and peacfull environment for me and my daughter, 😇Joined the company just few months after its creation. As a Digital Product Manager, my responsibility is to implement, develop and maintain the backoffice digital tools; CRM, CTI and BI.-> Roadmap definition and implementation, alligning multiple sponsors and stakeholders needs for each product (sales, operations, customer service, customer experience, value proposition, finance....)-> Managing dependencies and prioritizations with other digital products; simulator+, control center, field app, customer app, odoo, etc.

Consultant for different companies, international companies and independent businesses. Specialized in transportation and tourism industries (high speed train, hotels, rent a car and bike rentals).Mostly, implementing revenue management strategies, as well as business development initiatives (web booking engine, UX, online reputation, SEO & SEM...).Main client was ExPretio Technologies, international company based in Canada, specialised in providing RM solutions for the railway industry. Focused on developing their software to meet the business requirements of each individual European client, as well as validating all the possible scenarios of each new software release through business simulations cases and UATs (user acceptance tests).

The strategic plan of the company established a firm commitment to the online business and direct distribution for fiscal year 2013-2014 and beyond. In this context I joined the company as Business Product Manager within the Online Strategy and Development Division. Mainly dedicated to defining and implement the new Air Europa website, as well as the new Air Europa App in the most relevant mobile platforms (IOS, Android and Windows phone) using agile/scrum iterations working on sprints with development teams.

Responsible for creating, leading and developing the RM Division. Leading the implementation and integration of the RM software across the organisation. My goal was to lead the company into profitability and success in an increasingly competitive environment accentuated by the economic slowdown in Spain and Europe.Please note I dropped the job during the first year to move back to Mallorca to live with my partner and grow the family, 😊

RM became strategic for Renfe when the Spanish government liberalised the railway high speed industry. I was responsible for the successful implementation and development of the RM culture within the AVE (high speed trains) Division, with the goals of improving profitability and competitiveness through AVE routes.

Responsible for the different reports (daily, weekly, monthly, etc.) monitoring main business KPIs, comparing to previous year, budget and forecast. Communicating and presenting the results to Top Management, Boards and Stakeholders.

Responsible for leading the company to reach maximum current profit and to ensure future profit generation. Developing and implementing Route Strategies (i.e. routes, frequencies, schedules, fares, aircraft types, network contribution, customer & channel segment, etc.).

Responsible for elaborating strategic development plans for business and production models. Positioning the company through those strategic developments as a best in class, successful and profitable airline.

Responsible for management and results of business unit “Puente Aéreo” (Madrid-Barcelona city-pair), highest traffic route in passengers worldwide.

Responsible for obtaining, preparing, analysing and providing information to other departments in the company.