David Lacasse Email & Phone Number

Greater Boston Area

Nox Medical provides industry standard solutions for sleep monitoring and diagnostics including the Nox T3s home sleep testing system and the Nox A1s full PSG sleep system.

Massachusetts And Rhode Island

• Responsible for the sales and account management in MA and RI offering high tech respiratory therapy services to pulmonary patients including the Life2000 non-invasive ventilatory, Trilogy and Astral NIV, CPAP, BiPAP.
• Calls on hospital health systems including C-suite, physician offices, and clinics to introduce therapy options, help identify and qualify appropriate patients and guides offices with completing insurance company.

Newburyport, MA

• Responsible for the sales of the Trackit Ambulatory EEG, iEEG Acquire and iEEG Clinical EEG systems and the JNS WiEEG system.
• Responsible for account management in 15 states in the Northeastern US.
• Executed sales strategies, initiated contact with existing and potential clients, identified needs and sold appropriate solutions.
• Managed Northeast regional distributors for Incereb Neon 8 and Neon 12 neonatal electrode product line.

New England, NYC, Eastern And Central New York

• Account management and sales of the Nihon Kohden Neurodiagnostic product line including EEG,cEEG, LTM, IOM, ICU monitoring, EMG, EP and sleep PSG systems for the New England, New York City, Eastern and Central New York.
• Sales Achievement Award - Exceeding Sales Quota for FY 2015

Greater Boston Area

Greater Boston Area

• Utilized expertise and leveraged relationships to target hospitals, sleep centers and health systems in the Northeastern US to develop and grow the sales of the AccuSom Deliver Out-of-Center Sleep Testing Program.
• Managed and updated GSA Contract to provide HST testing for VA Hospitals.
• Managed the memberships to two national medical group associations to begin a marketing program targeting Primary Care Physicians.
• Provided best practices sales training to all new Territory Managers.

Coral Gables, FL

Territory management for the Northeastern United States selling the SOMNOscreen plus and SOMNOwatch sleep diagnostic systems.

Connecticut And Central NY

Responsible for sleep and neurodiagnostic equipment sales including polysomnography, EEG, ambulatory EEG, LTM, EMG, EP, and home sleep testing systems. Representing the Embla, XLTEK, Dantec and NeuroMax product lines.

• Achievements and Responsibilities
• Identified additional revenue opportunities through Group Purchasing Organization (GPO) contracts.
• Successfully negotiated national purchasing agreements for polysomnography products with HealthTrust Purchasing Group.
• Successfully negotiated national purchasing agreements for polysomnography products with Premier, Inc.
• Managed sole source purchasing contract for the ambulatory sleep monitoring category with Broadlane/Kaiser Permanente.
• Managed the preparation and submittal of contract proposals.

• Achievements and Responsibilities
• Successful sales of diagnostic sleep systems with a strong emphasis on understanding and meeting customer needs and developing strong relationships.
• Awarded Sales Manager of the Year in 2002 with 115% of sales quota.
• Awarded Sales Manager of the Year in 2004 with 118% of sales quota.
• Awarded Sales Manager of the Year in 2007 with 123% of sales quota.
• Awarded Sales Manager of the Year in 2009 with 101% of sales quota.

• Achievements and Responsibilities
• Managed key accounts in the eastern United States.
• Developed preferred pricing programs for key accounts.
• Identified new Key Account customers in the eastern US.

• Achievements and Responsibilities
• Established and managed the sales of diagnostic equipment for the Eastern United States with outstanding sales of the Embla Sleep System.
• Exceeded sales quota in 2000 for first year of product introduction with $900,000 in sales and was the top ranking for diagnostic sales.
• Exceeded sales quota in 2001 with $1.3 million and sales growth of 43% and was the top ranking for diagnostic sales.
• 2002 Exceeded sales quota in 2002 with $1.15 million in sales and was the top ranking for diagnostic sales.
• Successfully introduced the new Embla system to the sleep diagnostic market with solid product placement. Increased the installation base in New England and New York by 950% placing 38 new systems in the territory.

• Achievements and Responsibilities
• Identified and researched new diagnostic business opportunities and evaluated the Flaga Company and their Embla Sleep System. Responsible for the introduction of Flaga to ResMed, which lead to a successful worldwide.
• Managed Key Diagnostic Accounts in the United States.
• Offered technical input to sales and engineering managers on new diagnostic product development.
• Acted as company liaison between ResMed and MedGraphics management after a distribution and support agreement in the US.
• Assured ResMed customer satisfaction with MedGraphics technical support. Successfully mediated issues between ResMed customers and MedGraphics team with a focus on customer satisfaction while maintaining a positive.

• Achievements and Responsibilities
• Responsible for the sales of the Compumedics P-Series Sleep System in the Northeastern United States in a territory of 13 states.
• Successfully introduced a new, portable sleep recording system to the sleep marketplace and was the top ranking diagnostic sales representative in US in 1997.
• Assisted with closing business with National Accounts.
• Called upon to assist Vice President of Sales and Product Manager with the introduction of the S-Series laboratory based system to the US sales market.
• Established product installation and training guidelines and developed marketing materials.

• Achievements and Responsibilities
• Supervised a staff of five polysomnography technologists and responsible for the operation of a four bed sleep laboratory.
• Developed education and training programs to maintain quality diagnostic procedures.
• Developed, programmed and implemented a MS Access database using to collect, store, report and manage all patient information and test data results.
• Developed and implemented a Quality Improvement program.
• Revised laboratory policies and procedures.

• Achievements and Responsibilities
• Supervised a staff of eight polysomnography technologists and was responsible for the operations of a four bed sleep laboratory.
• Instituted a computerized appointment scheduling and billing system to improve lab volumes and maximize revenues.
• Developed and implemented a continuing education program for the technical staff with an emphasis on teaching techniques, procedures, and protocols.
• Developed and implemented a Quality Improvement and performance evaluation program to monitor and improve technical staff performance.
• Successfully coordinated the expansion of the sleep laboratory from a two bed to a four bed operation. Worked with architects, contractors, and vendors in planning a new laboratory facility.

• Achievements and Responsibilities
• Developed and implemented a patient scheduling system.
• Updated and developed policies and procedures to insure excellent diagnostic testing and patient treatment.
• Responsible for a 4 bed expansion to a new sleep laboratory facility.
• Created all laboratory patient documentation, forms, questionnaires and letters
• Programmed a central database program for sleep data calculations, report generation, and patient information storage.

• Achievements and Responsibilities
• Performed adult polysomnography testing including PSG, CPAP/BiLevel titration, NPT, and MSLT studies as well as record scoring and analysis.
• Responsible for the training of newly hired sleep technicians.
• Performed troubleshooting, repair, maintenance and calibration of polygraph equipment.
• Lead sleep technician that worked closely with Medical Director and research fellows and offered technical expertise for research studies that led to publication.

• Achievements and Responsibilities
• Established a new sleep laboratory program and maintained a consistent and reliable testing schedule to establish the first and only sleep laboratory in the Merrimack Valley area.
• Developed policies and procedures to assure diagnostic testing standards.
• Performed adult and pediatric polysomnography recordings and NPT testing.
• Performed troubleshooting, repair, maintenance and calibration of polygraph equipment.
• Worked as a staff respiratory therapist.