Creative and results-driven content creator at the University of Waterloo, specializing in engaging prospective students and enhancing digital outreach. I develop and execute content strategies targeting over 100,000+ prospective students, resulting in a 12% growth in social media presence over the last month. By staying ahead of industry trends, I craft innovative marketing approaches, particularly for international markets. As the film production editor for the university’s official podcast, I also manage content across platforms such as YouTube and Spotify, expanding our global audience.

Oversee the creation and development of UWPangea’s core brand identity, aligning it with our mission to promote unity and inclusivity. Lead the marketing team in crafting consistent visual and communication strategies that reflect our motto, "Embracing all, excluding none." Focus on ensuring that people of all cultures, ethnicities, colors, and backgrounds feel included and represented. I play a key role in decision-making to drive engagement, raise awareness, and foster a more connected and diverse community across campus.

During my role as Social Media Coordinator, I brought fresh, creative ideas to life by developing engaging content and assisting in videography for high-impact campaigns. I played a key role in enhancing the society’s online presence, ensuring students stayed informed about events and updates. Additionally, I cultivated a positive and collaborative team culture through fun and effective team-building initiatives.

Managed and operated individual sites to repair vehicles of windshield damage.