Rework Hotel Sales is a sales support service providing remote sales support to hotels. We maximize revenue and productivity within the sales department by prospecting, booking business, and building relationships. Rework is committed to generating sales revenue for your hotel and delivering hospitality to your guests! I created and directed the marketing department by implementing strategies to communicateRework’s brand, identity, and services to our customers. I managed a team of remote employeesand was responsible for servicing a portfolio of clients across the United States. I grew the brandby creating: relevant social media posts, SEO optimized blog posts, paid advertising campaigns,and creative marketing strategies; all while aiming to earn a positive reputation among ourcompetitors and customers. I analyzed KPI’s of online website performance and implementedSMART goals to improve conversion rates. My responsibilities also included: creating andteaching monthly team workshops, designing digital collateral and developing the companywebsite.

As Sr. Sales Manager, I lead alongside the Area DOS to manage and execute all sales activitiesfor two full-service Holiday Inn properties in the Chicagoland area. Tasked with Group,Meetings, Catering and SMERF market segments, I acquired and developed new accountsexceeding forecasted revenue goals, led interdepartmental meetings and training forproperty-specific teams, provided customer-focused solutions during hotel renovation, andassisted IHG Corporate during sales deployment and brand conversion of newly acquiredHoliday Inn property. Responsibilities include: interpreting data to forecast post-pandemicChicago market and recovery, overseeing efficiency and work-flow of other hotel staff, and theco-creation and implementation of hotel sales and marketing strategy.

As Sr. Sales Manager, I oversee the acquisition and development of business travel, group and SMERF market segments. I am responsible for managing a diverse portfolio of accounts including property level partnerships and dozens of chainwide accounts with Fortune 500 companies. I utilize resources like Hotelligence, STAR reports, and internal PMS reporting to identify opportunities for new business and shift market share. A few additional responsibilities include: responding to RFP's, LNR contract negotiations, attending tradeshows, contracting group business, presenting on behalf of BWRN, and coordinating convention blocks with the city of Chicago.

As Sales Manager, I managed SMERF and LNR market segments, while also providing support to citywide, KNR, and OTA business. I acquired the 2nd largest producing LNR account for Q1 - Q4, increased LNR production by 30% YOY, and expanded the education segment by 25% Q1 and Q2. I worked alongside the DOS to establish sales goals and benchmarks for the property, curate weekly reports showcasing sales production for Q1 - Q4 and implemented marketing campaigns through social media platforms and GDS. I actively pursued new business opportunities through cold calling, outside sales calls, and representing the hotel brand at local networking events. Additional responsibilities included: coordinating group arrival details through BEO and Group Resume, conducting site tours and frequent on-site meetings, providing operational support as manager on duty, and sharing daily sales statistics and strategy tips to create an interdepartmental sales culture at hotel.

As Sales Coordinator, I supported the sales team by: providing occupancy and revenue reports to the Revenue Manager, working alongside DOS to coordinate details concerning upcoming group blocks and hotel functions, maintaining email and phone correspondence with LNR accounts, prospecting new leads, securing reservations for corporate and leisure travelers, overseeing group billing folios, and booking meetings in conference rooms.

As Front Desk Agent, my responsibilities included: assisting all guests during check-in and check-out procedures, enforcing business policies and selling techniques to drive sales, communicating with all other departments concerning guests needs, curating reports regarding the day’s business, and representing the Holiday Inn brand effectively.

As Front Desk Agent, my responsibilities included: creating and cancelling reservations, performing check-in and check-out procedures, managing guest correspondence, maintaining motel security, in addition to aiding guests as property concierge.