Ready to license, inspiring digital fitness and wellness content. We have hundreds of high quality workouts and exercises to choose from led by world class instructors. Upload our content to your digital platforms and monetise through your Web, App, Social or Digital Platform. Watch your digital fitness service instantly grow faster than you had ever imagined. The possibilities are endless…Our content is instant and affordable no matter the size of your business. Getting instant fitness… Show more Ready to license, inspiring digital fitness and wellness content. We have hundreds of high quality workouts and exercises to choose from led by world class instructors. Upload our content to your digital platforms and monetise through your Web, App, Social or Digital Platform. Watch your digital fitness service instantly grow faster than you had ever imagined. The possibilities are endless…Our content is instant and affordable no matter the size of your business. Getting instant fitness content has never been easier. Show less

1FitLife is a fitness & lifestyle content creation company specialising in Video On Demand in the Fitness and Wellness industries. We provide everything from on-set and location production, fitness models, post-production as well as digital marketing support to bring your content alive.Here at 1FitLife our purpose is to 'breathe life into fitness and lifestyle brands' through creating emotionally evolving content. Once a brand has new content, we don't leave it there. We help maximise… Show more 1FitLife is a fitness & lifestyle content creation company specialising in Video On Demand in the Fitness and Wellness industries. We provide everything from on-set and location production, fitness models, post-production as well as digital marketing support to bring your content alive.Here at 1FitLife our purpose is to 'breathe life into fitness and lifestyle brands' through creating emotionally evolving content. Once a brand has new content, we don't leave it there. We help maximise it's effect, showcasing it through marketing channels and new technology platforms. Return on your investment is all important to us.So, see us as different from the others, we are fitness experts who pride ourselves in creating and showcasing engaging content to attract new followers, subscribers or fans of your brand. Show less

An expert in digital, marketing & brand transformation and change management, with 10 years executive board level experience working in digital, marketing, brand and general management on a global level B2B and B2C. A founder of different organisations, one which successfully sold in October 2017, I have a start-up mentality with a background from large corporate organisations. Core areas of expertise:* Creation and implementation of sustainable business strategies… Show more An expert in digital, marketing & brand transformation and change management, with 10 years executive board level experience working in digital, marketing, brand and general management on a global level B2B and B2C. A founder of different organisations, one which successfully sold in October 2017, I have a start-up mentality with a background from large corporate organisations. Core areas of expertise:* Creation and implementation of sustainable business strategies. * Leadership - Developing and growing high performing teams, in line with company values and company visions.* Digital Transformation - Deep experience in the development of digital strategies and management in delivering Applications, Websites and SaaS products. Experience in project planning, UX, UI, conceptual creation of new products and processes. * Rebrand & Marketing Strategies - Experienced in taking a global organisation through a rebrand. * Facilitation and Change Management - Supporting organisations internally to galvanise an organisation to buy-in to changing new ideas, strategies and ways of working.Please get in touch if you are an organisation in the health & fitness, travel, wearable technology or mHealth space, an agency looking for a consultant, VC and PE firm requiring support in a company acquisition, have a speaker opportunity, or if you would like to talk more about ideas/projects or interim work in digital fitness. Show less

Connected Fitness Labs was a start up digital technology company. Dedicated in developing fitness and health digital products and services that support the gym industry. The business white Labelled fitness apps, web based personal training and online booking systems for gym providers around the world. I established the business when the decision was made to sell Fitness First. I saw a clear opportunity of breaking out the digital products and services we had developed into a… Show more Connected Fitness Labs was a start up digital technology company. Dedicated in developing fitness and health digital products and services that support the gym industry. The business white Labelled fitness apps, web based personal training and online booking systems for gym providers around the world. I established the business when the decision was made to sell Fitness First. I saw a clear opportunity of breaking out the digital products and services we had developed into a separate legal entity and licence them back to the new owners of Fitness First in each of its operating countries, along with offering a white label product to the fitness & health industry. The Labs team consist of technical development, UX specialists, data scientists, marketers, CRM, fitness and motivational experts. We off shore to India the app development side of the business and have offices in London. I led the strategic direction of the business both commercially and in terms of product, whilst remaining hands on in day to day operations and being involved in all aspects of the business. This experience has allowed my entrepreneurship to surface and to gain experience in raising capital with PE and VC’s . It has also significantly widened my technical knowledge, IT project management and product delivery. Show less

I have led the transformation of the Fitness First brand and digital strategy. Going to the depths of human behaviour and redesigning an experience to support self determination and development of member habit. We aimed for the experience to touch every part of the brand through unique signatures in products, service, club environment design and digital connection. My role required me to not only develop the thinking and brand strategy, it requires strong leadership skills to implement… Show more I have led the transformation of the Fitness First brand and digital strategy. Going to the depths of human behaviour and redesigning an experience to support self determination and development of member habit. We aimed for the experience to touch every part of the brand through unique signatures in products, service, club environment design and digital connection. My role required me to not only develop the thinking and brand strategy, it requires strong leadership skills to implement this new way in many regions around the world.Following the rebrand, the digital member experience was the main focus. This experience was designed to support the development of members self determination. Show less

Asked to join the Australian executive team. Main task: Due to the scale of debt the organisation held, the clubs in Australia had suffered from under investment in its facilities. That coupled with the explosion of new competitors entering the market and a legacy of brand reputation issues, the organisation had gone into decline. My objective was to firstly slow the decline with a long term objective to move the business back into growth. Fitness First in Australia has 3,500 part… Show more Asked to join the Australian executive team. Main task: Due to the scale of debt the organisation held, the clubs in Australia had suffered from under investment in its facilities. That coupled with the explosion of new competitors entering the market and a legacy of brand reputation issues, the organisation had gone into decline. My objective was to firstly slow the decline with a long term objective to move the business back into growth. Fitness First in Australia has 3,500 part time and full time employees. The marketing department consisted of a team of 15 employees. Key strategies implemented in the turnaround of Fitness First Australia. 1. Working closely with 333s management group, I supported the company to develop and implemented a highly innovative approach to exit 30 sites involving a scheme of arrangement. 2. Formulated a major cost saving and up weighting of people skill set strategy. This included: a) Head office reduction of costs in head count b) A strategy to improve the competence of the club general managers through developing a new job description and KPI’s. c) Developed a high performing team through an effective coaching style of management. 3. Developed and implemented a strategy to improve brand perception 4. Improved sales and efficiency - Improved lead generation and sales while lowering costs. 5. Implemented a CRM strategy - Identified behaviour in the correlation between interactions and member visitation patterns and a tipping point on visitation levels crucial in effecting members length of stay. 6. Developed in new pricing strategy and product mix - Allowed Fitness First to hold yield while reducing price. Show less

•Responsible for the 17 countries marketing teams delivering the marketing strategy across the different countries with in a global budget of 24 million. •Developed the global strategy for Fitness First (2009). Successfully launching the strategy throughout the organisation including a new web site for 16 countries • Based in Belgium, Gent I was seconded to work on the European Executive team for 6 months directing marketing for clubs in France, Spain, Italy, Belgium… Show more •Responsible for the 17 countries marketing teams delivering the marketing strategy across the different countries with in a global budget of 24 million. •Developed the global strategy for Fitness First (2009). Successfully launching the strategy throughout the organisation including a new web site for 16 countries • Based in Belgium, Gent I was seconded to work on the European Executive team for 6 months directing marketing for clubs in France, Spain, Italy, Belgium, Luxemburg, Netherlands, supporting a turnaround plan to prepare for the sale of this part of the business. •Global brand and creative lead, working with a number of different international marketing agencies on and off line. •Created the ‘International Fitness Week’ concept which delivered a PR value of 3.6million. •Developed the idea to create a family of Wii fitness games (NewU Fitness First Personal Trainer, NewU Mind & Body . • Signed and managed the deal with the BBC for the license of Strictly Come Dancing group exercise classes. Show less

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