David Lantrip Email & Phone Number

As Director of Education David is responsible for initial frame training and education for new franchisees. In addition he serves as the in-house technical help line to answer franchisee questions about all aspects of framing. He has also developed and distributed many materials as ongoing support and continuing education to keep the franchise system up to date on new techniques and materials. As a Regional Sales Manager, his responsibilities include working with store owners on a regular basis to ensure the success of their business. He also assists store owners with pricing, sales, marketing, merchandising, social media, employee relations and customer service. David works closely with his colleagues to give his expertise and insight in developing and deploying franchise programs designed to ensure franchisee success. These programs include sales contests, social media initiatives, pricing surveys and vendor partnerships.

David is an author of articles on frame design and techniques for the only major trade magazine in the framing industry, appearing three to five times per year. The articles showcase both basic fundamental design and advanced techniques. The articles show design concepts, their execution and preservation considerations.

As a consultant David works with the premier American manufacturer of specialty glazing products for the framing industry. Some responsibilities include giving input and feedback on educational and marketing efforts, assisting with the design of the TruVue booth at the annual trade show and collaborating on social media efforts. David also speaks to framers in various venues to educate them on the value of protective glazing, best practices in selling, and preservation framing in general on behalf of the company.

David teaches classes at the annual West Coast Art & Framing Expo and Professional Picture Framers Association convention on general topics such as matting and glazing and specialized techniques such as fabric-wrapped mats and specialty mat cutting techniques.

During his time at DECOR Magazine, a well-known and respected trade magazine for the art and framing industry, David wrote articles covering a wide variety of topics related to framing and frame design. They include articles covering the proper care and framing of needlework and works on canvas, design and creation of fabric-wrapped mats and specialty mat cutting. His column covered a wide range of topics related to business, sales, merchandising and general best practices of the framing industry. During his tenure at DECOR David also taught a variety of classes at the annual DECOR Expo in Atlanta.

Master'S Degree, Mass Communications, Specializing In Social Media, 4.0 Gpa

Awarded a Master's degree in Mass Communications with a specialization in social media, in December 2015. The program explores.

Bachelor'S Degree, German Language Teacher Education

Studied German language, literature and culture and earned K-12 teacher certification in the state of Georgia.