David Larson, Mba, Cdmp Email and Phone Number
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I get energized by growing a brand’s revenue and profits by designing strategies to acquire more customers and increase their lifetime value. This growth comes through the understanding of customer insights and leveraging the analytics to better market 1to1 with the right product/message, at the right time, in the right channels. By developing and adapting the business strategy that differentiates it from the competition, this will generate both sales and profits.RESULTS►DIGITAL TRANSFORMATION for companies for over 15 years to gain better insights to customer understanding and experience to build effective relationship to maximize LTV. ►DRIVE profitable sales growth with over 300% in less than 2 years for several business units through customer insights, Persona development, and A/B testing, digital (eComm) and traditional campaigns/sources. ►DEVELOP the 5-year strategic business plan that led to 20%+ sales growth while maintaining a 20% NIBT in each of the first two years. Plan focused on branding, customer acquisition and retention along with product development/cross selling. ►DIRECTED the shift to Omni-Channel marketing company through the creation of a digital department and direct sales team in addition to developing a unified marketing strategy through the marketing, merchandising/product and analytics teams. Shifted focus to UX, SEO, SEM, email, and social.►CREATE strategic business relationships/partnerships and executed acquisitions to leverage the technology, products and/or customers to benefit both parties. ►LED the overall positioning and branding strategy to achieve overall long-term strategic direction in addition to transitioning to a P&L driven marketing company by structuring a customer-centric organization and establishing KPI to monitor the activities and processes to take action on the outcomes.Other insights:• Adapting to the needs of the company to given me the opportunity to have worn many hats in my career–Strategist, Marketer, Merchandiser, Business Developer, M&A marketing lead, Product Developer, P&L Manager and Analyst.• I don’t care who gets credit. I just like to show improvements!• My entrepreneurial spirit was cultivated on the farm and refined in a master’s program.• I get excited analyzing data but love trying new marketing ideas that have never been tried before. • I love adventure and extreme sports!Strengths Finders: Strategic, Analytical, Ideation, Woo, Responsibility, Achiever
Lifespark
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- Lifespark.com
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- 541
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Sr. Director Of Digital And Social MarketingLifesparkSaint Paul, Mn, Us
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Sr. Director Of Digital/Social MarketingLifespark May 2022 - PresentSt Louis Park, Minnesota, Us
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Fractional Cmo | Senior Marketing And Business StrategistDl Business Consultants 2010 - PresentAdvising and working with the CEOs/Presidents on a requested project basis. I roll up my sleeves to help B2C/B2B businesses (Global) develop an innovative business/marketing plans as a roadmap to grow. Developing clear messaging about the brand position/pricing strategy, identify the primary target audience along with the value prop for the business. The marketing campaigns leverage digital channels as well as traditional, with an emphasis on Social, Affiliates, SEO, Paid & Shopping sites to rapidly grow leads/direct sales. Critical data analysis has improved all marketing efforts as they flow through operations. I provide assistance through all steps from hiring and mentoring, to sales/marketing and product development, to the operational/manufacturing with a focus on net income. They include highly regulated CPG industries by the FDA & CPSC as well as Global technical security companies. These include Entrust Datacard, Torque Fitness, MN Wire, Beyond Benefits, Jump'nRope, and other value based companies. Leveraged applications such as Excel, Word, Powerpoint, Google Analytics, BigCommerce, Shareasale, Mailchimp, Salesforce, Eloque, Commission Junction along with testing other applications. Specialties: Working Virtual, Work From Home Consultant, Freelance for - Marketing Strategy, One-to-One Marketing, Digital Marketing, Socal Media Strategy, Advertising, Marketing, Strategic Partnerships, Market Research, Direct Marketing, Cross-functional Team Leadership, Strategy, Public Relations, B2B, Integrated Marketing, Marketing Communications, Research, Brand Development, Innovation, Leadership, Strategic Planning, CRM, Email Marketing, Customer Experience, Experience Design, Social Media, Digital Marketing Strategy, Online Marketing & Advertising, Consumer Marketing, Online Retail, Program Management, Customer Satisfaction, Strategic Leadership, Project Management, Branding & Identity, Brand Architecture, Integrated Brand Marketing -
Director Of MarketingHarland Clarke May 2018 - Jul 2020San Antonio, Texas, Us• Develop and present strategic marketing plans to client leadership teams to demonstrate the added value of adding of the product lines offer and to receive their support and engagement to execute. • Generated a 77% year over year sales growth in 2019 along with improving EBITDA by over 315% by leveraging customer insights, analytics and brand position in maximize conversion and increase retentions.• Experience working remote, and leading a team. -
Vice President Of Marketing, Director Of Marketing, Business Unit Leader, P&L ManagementTaylor Corp (Taymark Division) Oct 2006 - Sep 2015North Mankato, Mn, UsReporting to the President, I led the Market Brand Strategy, Merchandising, Digital Marketing and Analytics focused on the Educational market (Pre-K, k-12, college) as well as to Consumers and B2B markets including Healthcare facilities. • Created the business plan to integrate an acquisition to aggressively grow an Educational business segment by 22% while maintaining a 20% NIBT. The plan included clear differentiation between brands and products to leverage the competitive advantage of each. The plan also detailed 1:1 customer acquisition strategies as well as manufacturing resources needed to support the future growth. This market was highly regulated by the CPSIA with the company manufacturing ~30% of the products. • Lead the transition to a P&L driven multi-channel marketing company by restructuring the organization to become customer centric. The outcome has resulted in increased overall profitability.• Determine and develop annual sales budgets including the fixed and variable budgets for Marketing, Merchandising/Purchasing, Digital and Data Analysis areas. • Implemented process and thresholds to evaluate the ROI for customer acquisition and retention efforts which has resulted in more than 6% points increase in retention.• Increased on-line conversions leveraging SEO, PPC, e-Bay, Amazon, affiliates and interactive driving a 34% increase in on-line sales.• Led the branding essence and pricing strategy by understanding the customer, which led to the creation of customer persona's, focus on new product development that leveraged our manufacturing strengths and communicating the values through all the marketing channels. Leveraged applications such as Excel, Word, PowerPoint, Google Analytics, Access, SQL,Ominture SiteCatalyst, Adobe Marketing Suite, Constant Contact, ExactTarget, Commission Junction along with testing other applications. -
Marketing ManagerGopher Sport 2004 - 2006Owatonna, Mn, UsDrove profitable sales growth for the Educational (K-12, College) and Health & Wellness segments through leveraging the analytics and customer insights. • Managed the marketing plan for a $60+MM multi-channel supplier of athletic, fitness and recreation products to schools, fitness centers, and park and recreation customers growing sales by 18% with a 13%+ NIBT.• Led the launch of the new e-commerce web platform and managed the SEO, PPC and CMS activities. • Developed and track the circulation and promotional plans that drove 10% sales increase in 2006 and over 20% in the first half of 2007 while maintaining the integrity of the Gopher Brand.• Member of the leadership team that provided direction to Creative and Merchandising as well as development of the annual budget. Presented quarterly performance and well as test results and future actions plans. • Collaborated plan with field sales force to increase sales 8% through various tactics to generate new leads. -
Senior Business Development ManagerStaples (Formally Medical Arts Press Division) 2001 - 2004Framingham, Ma, UsMedical Arts Press marketed office management and disposable medical device products to the Healthcare industry including clinics, hospitals, chiropractors, and veterinarians. • Identified, researched, developed and implemented strategic business plans to aggressively grow the industry leader of front office supplies targeting the B2B Healthcare market. This resulted in over $400k increase in the first year. • Coordinated and managed the integration and promotional strategy incorporating Staples/Quill products into a multi-channel marketing effort to the core customers. Evaluate options to maximize exposure and minimize advertising costs. Develop the 5-year strategy to leverage each Healthcare brand. • Created and implemented business plans to expand the product offers to the existing healthcare customer base through various direct marketing channels including catalog, web and telesales, which generated over $300k in sales. • Conducted market research to identify new vertical markets and potential strategic partnerships/ acquisitions to expand our Healthcare market share. -
Marketing Manager, M&A Manager, Business Development Manager, Senior Marketing AnalystBluestem Brands, Inc. (Formally Fingerhut Corp) 1994 - 2000Eden Prairie, Minnesota, UsManager, New Business Development 1999 – 2000• Identified, evaluated and negotiated with CEO/CFO and/or COO of various size companies for investment or potential business partnership opportunities.• Managed $100 Million portfolio companies/ investments including a secondary offering and sale of a subsidiary company to the management team. • Researched and structured joint ventures, strategic alliances and acquisitions with e-commerce and direct marketing companies to leverage our customer of product base. • Developed Business Plans, including detailed marketing plans for potential new market opportunities. New Customer Marketing Manager 1997 to 1999• Managed the $120 million P&L for the acquisition of new customers offering Financial Services for Consumer Packaged Goods. Led the Business Team for strategic planning: Developed and implemented 3-year business plans targeting 15% annual top and bottom line growth. The team included 13 FTP positions. • Analyzed and implemented contact plan changes that generated $18 million (26%) net revenue gain and saved $635,000 in expenses. Determined acceptable new customer acquisition costs to maximize ROI. • Researched and developed the customer acquisition marketing plans and directed the brand awareness for a new venture targeting the 18-24yr old emerging adult market.Marketing Development Manager 1994 to 1997• Managed the $56 million P&L to acquire customers via Mass Media including radio and TV offering Financial Services for Consumer Packaged Goods..• Generated revenue growth of 132% from 1994 to 1997. Exceeded sales budget every year. • Negotiated advertising rates of 35% of listed rate card, compared to industry average of 50%.• Directed promotional efforts that increased response 14% over control.
David Larson, Mba, Cdmp Skills
David Larson, Mba, Cdmp Education Details
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University Of St. Thomas - Opus College Of BusinessDigital Marketing -
University Of St. Thomas - Opus College Of BusinessDigital Marketing Fundamentals & Strategic Social Media Marketing - Ceu
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University Of St. Thomas - Opus College Of BusinessEntrepreneurship (Venture Mgmt)
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Minnesota State University MoorheadDouble Major In Marketing & Management
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North Dakota State UniversityPsychology And Political Science
Frequently Asked Questions about David Larson, Mba, Cdmp
What company does David Larson, Mba, Cdmp work for?
David Larson, Mba, Cdmp works for Lifespark
What is David Larson, Mba, Cdmp's role at the current company?
David Larson, Mba, Cdmp's current role is Sr. Director of Digital and Social Marketing.
What is David Larson, Mba, Cdmp's email address?
David Larson, Mba, Cdmp's email address is da****@****art.com
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What schools did David Larson, Mba, Cdmp attend?
David Larson, Mba, Cdmp attended University Of St. Thomas - Opus College Of Business, University Of St. Thomas - Opus College Of Business, University Of St. Thomas - Opus College Of Business, Minnesota State University Moorhead, North Dakota State University.
What are some of David Larson, Mba, Cdmp's interests?
David Larson, Mba, Cdmp has interest in Leadership, Customer Acquisition, Motorsports, Trail Running, Wake Surfing, Road Biking, Director Of Marketing, Wake Boarding, Water Skiing, Vice President Of Marketing.
What skills is David Larson, Mba, Cdmp known for?
David Larson, Mba, Cdmp has skills like Direct Marketing, Multi Channel Marketing, Direct Mail, Marketing Strategy, Email Marketing, Customer Acquisition, Strategic Planning, Business Development, Online Marketing, Database Marketing, Lead Generation, Advertising.
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