David Laster Email & Phone Number

Zero to One Growth and Monetization of Top 50 iOS Food & Dining Subscription AI-Enabled App• Improved Trial Conversion of app Starts through A/B Testing & Multivariate Testing to 70% with UX/UI Improvements and Push Notifications• Increased ROAS 10x, Subscriber Retention to 90%• Grew Organic & Paid Content Development & Partnerships to 350k Instagram Followers• Utilized multi-modal approach to grow restaurant reviews

Sunnyvale, Ca, Us

Verizon Media/AOL/Oath/Yahoo! • OTT/CTV monetization initiative leader for Yahoo!, Huffington Post, Tumblr, FIOS, and One Video Ad Network across products from Verizon Media’s Online Video Platform, Video Syndication Marketplace, SSP and DSP• Implemented video ad mediation, integrating with Verizon's ad server, Google Ad Manager, Comcast Freewheel and others • Launched streaming of every televised NFL game and Super Bowl with DRM, Server-Side Ad Insertion, Low-Latency, and Social Video Features• Improved inventory quality to improve business integrity with 3P IVT detection and homebuilt AI/ML SIVT and GIVT detection tools • Drove completion of complex integrations across multiple development and business teams such as VPAID/VAST4 Integration, Open Measurement SDK, Analytics and QOS reporting• Launched Household Addressable (HHA) capabilities on Verizon Media DSP, integrating with Mediaocean for Verizon FIOS and Ampersand• Obsessed over improving advertising CPM yield, and win rates through growth hacking

Provide product and marketing assistance for innovative iOS and watchOS mobile application used by top Amazon sellers to forecast sales and profits

Remote First, Us

Scope and document requirements for bespoke product extensions, roadmap functioanlity, and enterprise integrations for key customers. Write solutions documents for customers, user stories and tasks for agile development teams, coordinate roadmaps and development estimates with core product and R&D.

New York, Ny, Us

Senior Video Product Manager, Consumer Media• Defined, designed and delivered various ad-supported streaming media offerings and back-end services across agile development and design teams• Consumer products included a proprietary video player, video page redesign, video recommendations, mobile video previews, QoS and audience analytics, experiments framework, and Japanese site• Implemented new podcast platform and radio archive with IAB-compliant analytics for editorial, BD, ad sales, product, and engineering with a CMS, SSAI, HTML5 player, social media functionality, and APIs• Tech stacks include HTML5, Javascript, Java, Ruby, ECMAScript/ES6, node.js, video.js, hls.js, Swagger, GraphQL, Hadoop, Amazon AWS & S3, Docker, Kubernetes, Phusion Passenger, Heroku, and more

New York, Ny, Us

Video Product Manager, Media Licensing & Distribution• Created B2B products for greenfield Media Licensing & Distribution group, delivering photo, video, audio, and other content via feeds and a web-based portal from a proprietary DAM and MAM, with a business logic layer necessary for content subscription licensing and reporting• Presented original solutions for Partner, Strategic Partnership, Business Development, and Sales Teams • Developed, managed, and tested product concepts, business cases/models, project plans, and product roadmaps, collaborating and communicating across stakeholders including engineering (onsite, offsite, and vendor), design, analytics, marketing, editorial, QA, users, and other cross-functional teams, proactively identifying original solutions• Led operations, program management, project management, and documentation initiatives, resolving strategic, operational, and tactical issues

New York, Ny, Us

Create and improve processes for acquiring, editing, cataloging, and disseminating breaking news, short- and long-form content on numerous platforms globally, interfacing with numerous departments and technologies. Provide support for desktop and mobile editing systems, storage environments, network and video infrastructure.

New York City, Ny, Us

Develop and Execute Online Properties for EUE/Screen Gems Ltd and its child companies including acquisition and sale of VandM.com, a luxury designer furnishings portal.

Producer/Editor for Picture Farm Production, specializing in Commercials, commercial video installations, fashion, and beauty.

Managing post production technology and workflow for the Rachael Ray Show. http://broadcastengineering.com/infrastructure/broadcasting_rachael_ray_shines/

Assistant Editor / Post Production Supervisor for feature films and shorts by acclaimed director Ramin Bahrani. Recipient of Venice Film Festival FIPRESCI Grand Prize 2008 and official selection Toronto International Film Festival 2008.

Architect Solutions and Support for film, broadcast and digital video systems. Experience in both live studio environments, field/location shoots, and post production software, hardware, and A/V signal flow. Certified Specialist in Avid Media Composer, Avid Unity, Avid Interplay DAM/PAM, Avid Nexus (Avid Unity ISIS), Final Cut Pro, XDCam EX, DVCPro HD, HDV, RED, DV. Expert in numerous online video platforms and asset management systems.

Coverage of the 2007 Sundance and SXSW Film Festival. Supervised film crew and talent for on-set interviews, press junkets, red carpet, and wraps of Sundance and SXSW Film Festival long- and short-form news coverage. Shot, edited, scored, finished, encoded, and published daily air segments and “Video Podcasts” containing same-day coverage of events

Edit short-form VOD content about NYC businesses for online and cable. Company was acquired by NBC Universal in 2008.

New York, Ny, Us

2nd Assistant Editor for Cathouse Season 2

Created rough cuts of scenes for multi-camera, hour-long. unscripted TV series. Designed motion graphics with Adobe After Effects and stylized reenactment and fantasy sequences. Compiled media assets and output offline masters for online and mixing facilities.

New York, Ny, Us

Oversaw operation of Campus TV Station ~60 volunteer staff. Designed and constructed new studio space with SDI interconnection, fiber network for satellite connection and remotes, and comprehensive A/V wiring and power distribution. Increased funding for station through tuition fees. Produced music show including high-profile interviews such as Maroon 5, Wyclef Jean, and 3rd Eye Blind.

Storrs, Ct, Us

Handled all post-production for National Champion, Division I basketball teams and D-1 Football Team. Produced and Edited marketing, coaching, publicity, and recruitment videos on Avid Media Composer Adrenaline and Xpress Systems. Trained student and professional staff on equipment. Directed closed-circuit video feed for scoreboard and television displays during home basketball games. Assisted in planning of $3 million A/V system for athletics complex (including post production, tape room, studios, presentation facilities, and player analysis)

Bachelor Of Arts (B.A.)

Certificate, Back End Web Development