David Laubach Email & Phone Number

New York, New York

Lead Avanti’s creative team in continually creating original new products that delight consumers and increase sales for our retail partners.

Greater New York City Area

• Privately owned Detroit greeting card publisher, with a NY creative office. Reporting to owner, I direct, inspire and mentor Avanti’s creative teams in both NY and DT. Our primary focus it to develop unique funny ideas.
• Just led the creation of Avanti's "Brand Book", featuring image assets for licensing to extend the brand into new product categories
• Full-color pop-out card interiors - 20% increase in profit per pocket
• Lenticular motion cards - 40% increase in profit per pocket
• Led the invention of A*Press - 20% more profit per pocket. This collection combines humor and contemporary style using bold icons and narrative graphics enhanced with foil, glitter, flocking and emboss - 10% of total.
• Initiated, trained and implemented the “design brief” process to drive more focused and strategic thinking prior to investigating creative executions

Lead and manage internal staff and freelancers through the development process of creating industry defining humorous greeting cards, from weekly brainstorms resulting in pencil sketches through to final photographic images. Creative directed 90% of all the final Photo Shop and all the graphic design through to final print. Delivered 200 unique greeting.

Unilever is a Fortune 100 company that manufactures and distributes consumer goods worldwide. Led cross-functional teams in new product development, using qualitative and quantitative consumer research to identify consumer product concepts that performed high on uniqueness and purchase intent. Worked very closely with Brand Marketing, Research &.

Lever Brothers, was a US manufacturer and distributor of many familiar #1brands that are now part of Unilever US portfolio. Awarded design leadership for Lever's most profitable brands. Primary brand focus was product/packaging/innovation development for the global brand - Dove Beauty Bar. Unilever sold more $300M worth of Dove per year. Led.

Partnered with Brand Marketing in each of the 3 business units (Foods, Household and Personal Care). Redesigned Imperial Margarine line to create a more upscale package graphics while saving $750K per year in materials savings. Strategic new package design and POP displays for all 3 divisions, brands included: Close-Up & Aim Toothpastes, Signal Mouthwash.

Package graphics for Poland Spring Water, Great Bear, Ice Mountain and Zephyr Hill’s Waters

Bfa

Education record