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I'm a French-born Irish director whose sleek aesthetic melds with a heritage of storytelling, creating a directing style that bursts with movement, evocative imagery, and epic yet human-sized narratives. My style blends the immediacy and honesty of observational non-narrative with visual storytelling craft characterized by kinetic movement, exacting cinematography, and an editor's instinct for pacing. I excel at bringing emotion and gravitas to a technical team process. My work—whether abstract or candid, cinematic or character-driven—is always relatable and imbued with depth, beauty, curiosity, and excitement.
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Director | CreativeLawless Nov 2018 - PresentPortland, Oregon, UsOwner, creative director for Portland based production shop.Creative consulting, brand content, commercials, documentaries and production for brands & Fortune 500 companies.Hands-on director & producer.Leads diverse teams of talent to create meaningful content - from commercials & documentaries to live-events.
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Freelance DirectorVarious Jan 2001 - PresentContracted by leading global brands, agencies, and production companies to develop and direct commercials, brand films, and narrative projects globally.Brands include Guinness, Microsoft, Lotus, Honda, Guess, Denon, Sopexa, Norton, Oracle, Dell, Amnesty International, Rumpl, BBC, Ritz Carlton, Novartis, Krispy Kreme.
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Creative DirectorSymantec Mar 2016 - Aug 2019San Jose, California, UsAs a Creative Director on the brand team for the largest cybersecurity brand in the world, I led and created all brand-level photography and video content and strategy for the Symantec brand, as well as work for Norton and LifeLock. Built in-house creative production team and led strategy and production for brand anthems, digital campaigns, live events and brand identity. Collaborated cross-functionally on global brand and marketing campaigns, thought leadership, and product launches. Managed a team of five technical and creative staff in creating video for the company. Guided the C-suite in best practices for video for internal and external comms.Championed the use of video across all marketing for Symantec, and served as a consultant and production resource for internal teams.Designed new visual brand identity and narrative style for all corporate multimedia to champion company’s position as cybersecurity leader while retaining existing brand equity.Defined implementation strategy for DAM system and executed roll-out to 12K employees globally. -
Creative DirectorOracle Mar 2015 - Mar 2016Austin, Texas, UsACD, Director of Video Strategy and Production, Producer & Film Director. Responsible for all global video and multimedia content for Oracle Corporation. Managed all aspects of multimedia production, publication and asset management. Managed a team of 20, including producers, editors, production coordinators, graphics & live studio crew with a budget over $2m /yr.Trained and directed 20-member production team in journalism techniques and implementing new audience-first, creative ethos approach to video marketing and success metrics. Led all aspects of brand videos, including customer stories, commercial spots, publication strategy, and KPI analysis to strengthen company’s brand presence.Guided creation for dynamic homepage takeover during Oracle OpenWorld Conference in 2015 to reach beyond 60K attendees and engage 400K virtual attendees online. Introduced Mobile Journalism storytelling techniques for Conference leading Oracle to be first B2B company to leverage technology at scale. Supervised content production of over 100 unique pieces during Conference to drive awareness and increased signups for on-demand keynotes through social and online ads by 25%. -
Film Director, ProducerDell Technologies Sep 2011 - May 2015Round Rock, Texas, UsLed creative team in developing global marketing content for wide range of projects including commercials, documentaries, and customer profiles. Advised stakeholders and spearheaded media, content, and social plan, and supervised microsite design.Conceived and executed production for most successful B2B viral video campaign in history with more than 45M organic views online, increased sales by $15M, elevated audience awareness, and positively altered brand perception in several core markets. Orchestrated audacious and original vehicle stunt with semi-truck jumping over Formula One car to promote technology partnership with Lotus Formula 1 Team that smashed a Guinness World Record. Executed social campaign strategy with compelling content to drive increase in social channel engagement by 168x -
Producer/DirectorRté - Raidió Teilifís Éireann Jan 2010 - Sep 2011Dublin, IeProduced and directed investigative and current-affairs documentaries for Prime Time – flagship series airing twice weekly. Researched, defined stories, conducted interviews, led creative direction. Managed tight deadlines, improved aesthetic standards for series program, and established innovative cinematic workflows still utilized by industry today. Produced and directed series that successfully gained total national audience share in excess of 41%.• Significantly increased audience share by utilizing social media to promote individual documentaries• Brought national attention to issues as diverse as banking, politics, addiction, human rights, elder abuse, UK elections and unrest in France and the Middle East• Specialised in raw, sensitive subject-matter, story-led and human interest pieces• Researched, wrote and directed complex reconstructions and abstract sequences• Managed large crews, graphics and post-production as well as self-shooting and editing obdoc elements• Enhanced the creative output of the overall series through new ideas and approaches to storytelling
David Lawless Skills
David Lawless Education Details
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Dún Laoghaire Institute Of Art, Design And TechnologyFilm/Video And Photographic Arts -
National Film School Of Ireland - IadtFilm/Video And Photographic Arts
Frequently Asked Questions about David Lawless
What company does David Lawless work for?
David Lawless works for Lawless
What is David Lawless's role at the current company?
David Lawless's current role is Director | Brand films, commercials, narrative..
What is David Lawless's email address?
David Lawless's email address is in****@****less.co
What is David Lawless's direct phone number?
David Lawless's direct phone number is (800) 633*****
What schools did David Lawless attend?
David Lawless attended Dún Laoghaire Institute Of Art, Design And Technology, National Film School Of Ireland - Iadt.
What are some of David Lawless's interests?
David Lawless has interest in Current Affairs, Economic Empowerment, Technology, Civil Rights And Social Action, Politics, Contemporary Art, Environment, Photography, Music, Human Rights.
What skills is David Lawless known for?
David Lawless has skills like Creative Direction, Film, Film Production, Marketing, Content Marketing, Advertising, Social Media, Production, Directing, Brand Awareness, Video, Documentaries.
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