Responsible for Marketing and Sales, focused on growing revenues for RevelOne, the #1 go-to-market specialized retained executive search firm and a top 50 search firm in the US, placing executives and mid-level talent in GTM roles: marketing, sales, business development, and product roles.Role includes marketing strategy and initiatives to drive awareness of RevelOne to several segments of clients (VC & PE firms, VC and PE-backed high-growth startups from seed to late-stage private, and public companies). Designed and deployed account-based marketing (ABM) demand gen campaigns targeting specific accounts in our ICP segments and specific personas to develop and maintain mindshare – so that when a need arises, RevelOne is either referred or directly contacted.As the GM of the Growth Services Practice, launched and scaled this new business (now 7 figures in RRR), providing fractional/interim leaders and experts that provide burst and sustained capacity. Our growth services include fractional/interim experts, marketing effectiveness audits, strategy development, and performance marketing. We do this via our Interim Expert Network of marketing leaders, experts, and partners.Similar to VC/PE firms’ growth/marketing operating partners, I am a growth and go-to-market advisor to over 150 marketing and sales executive leaders placed by RevelOne annually. Serve as a sounding board for strategy and new initiatives, assist with organizational design, martech, KPIs/analytics, channels, initiatives, and vendor/agency recommendations, and connect them with subject matter experts, as needed. From this vantage point, I am constantly sharing and learning about what consumer and B2B companies are successfully doing to drive growth.

• As Chief Marketing Officer, focused on all things marketing and growth for Whimstay, an app for incredible deals on last-minute vacation rentals that are available in the next 10 days (similar to HotelTonight, but for vacation rental properties). Included launching the app in beta in California then nationwide, including: SEO, ASO, paid user acquisition, social media, growth hacking, PR, attribution, analytics, funnel conversion, and CRM/lifecycle marketing.• Role expanded to include Chief Product Officer responsibilities, including product strategy; redesigning the beta version of the mobile app to a next-gen, competitive, feature-rich user experience; and product management.• Assisting the VP of Sales with B2B marketing to increase the supply side of the Whimstay marketplace through property manager customer acquisition, lead generation and industry marketing, and the operational and process challenges of onboarding property managers and their properties on the marketplace. Acheived 10,000+ properties available nationwide in less than 3 quarters.(Founder and angel-funded at the time, left when the company went into hibernation as the pandemic hit and travel ceased globally.)

Heading up marketing, sales and all things revenue, for ApniCure, a medical device company selling an FDA-cleared, innovative sleep apnea treatment direct to consumers (DTC). Developed successful, highly-scalable DTC business model that included cost-effective online consumer marketing, a telemedicine network (easy for patients to get prescriptions) and a cash-pay model with a trial period/money-back guarantee with payment plans. Proved in the new model over 12 months, setting the stage for predictable, rapid scaling to $150 million/year in revenues via nationwide rollout. (ApniCure role ended late 2017, but continued working with acquirer through 2018 on transition and US market opportunity.)

Senior consultant to several consumer Internet and med-tech companies, on either a project or retainer basis. Developed strategies and plans for accelerating growth in revenues and/or users, with most projects also including oversight and hands-on execution to exceed growth goals.• Examples of consumer/Internet clients include: a leading wine app (strategy, competitive analysis, supply chain economics); a resale marketplace for millennials and GenZ (strategy, business model, operations planning, growth initiatives, fundraising); a B2B services marketplace (strategy and new revenue stream development); a global product search engine (accelerating user and revenue growth via marketing and new revenue streams). • Med-Tech Clients: Specialize in helping medical device companies to expand their business model to include direct to consumer (DTC). This often involves developing the blueprint for the patient journey (which often varies by country and may include both online and offline elements); IT systems, business processes, and inside sales teams necessary to drive sales and optimize conversion rate and customer acquisition costs; and online marketing strategy, plans and execution for cost-effective customer acquisition.

Led all aspects of global Marketing and Commerce. Led the expansion of the Shazam brand from music discovery to media engagement. Grew monthly actives 8X from 11 to 86 million; more than doubled already industry-leading annual retention through CRM and consumer marketing; and 10Xed sales of digital goods from $30 to $325 million/year, increasing this to one-third of the company's revenues. Managed the strategic relationship with Apple, which ultimately led to Apple’s high-profile acquisition in 2018. Led all aspects of Global Marketing, including brand, consumer marketing, industry marketing, CRM, segmentation, forecasting and business intelligence, research, PR, communications, events and partner marketing. Responsible for user acquisition, increasing user activity by driving awareness and adoption of new use cases and features, and retention. Managed 30+ employees and FTEs, a multi-million dollar annual budget, and demonstrated excellence in leveraging other companies’ advertising budgets through partner marketing (TV advertisements, in-store and online promotions, app store featuring, and more).Ranked by BusinessInsider as #5 of the 30 Most Creative People in Mobile Advertising in 2013

Co-led (with 3 others on the executive team) the re-launch in 2007 and successful turnaround of Friendster from near-death to the 7th largest website in the world, the #1 social network in Asia-Pacific, and the #1 in user engagement among all social networks, all in less than 2 years (2008). Grew user base from 5 million to over 70 million monthly unique users.Responsibilities. As VP of Global Marketing reporting to the CEO, led business planning, brand, PR/communications, events, product marketing, sales marketing, viral growth initiatives, global and country-specific online/offline media marketing programs, growth-oriented distribution deals, SEO, competitive analysis and research.Teamed with the president to define and implement business strategic growth initiatives (languages, mobile, developer program, viral, instant messaging) and new revenue initiatives. Led the product roadmap strategy process and site and feature design during the early years. In 2009-2010, served as VP, Global Product.Acquired by Malaysian conglomerate with related assets in southeast Asia.

Led multiple $1 billion plus vertical category businesses (a general manager role) over 2 1⁄2 years, most notably as the head of eBay’s Entertainment business. Also held key marketing and general management roles in both the Seller and Buyer organizations, finishing off 4 years at eBay leading the North America business unit’s strategic initiatives.Director, Entertainment Business (1 ½ years). Served as the U.S. general manager for eBay’s $2.4 billion Entertainment business, leading strategy, marketing, product management, and supply management. Results: Accelerated the organic growth in U.S. sales from 19% to 49% (excluding sales from acquired Half.com) in just 15 months for this large, mature, highly competitive business. Led several successful internet marketing initiatives, integrated marketing initiatives, new category-specific features and enhancements, and helped with the integration of the acquisition Half.com. Director of Top Buyer Development and Seller Development (1 ½ years). Led program creation and implementation for the Top Buyer Initiative, one of eBay.com’s top five strategic initiatives for 2006, which is designed to increase share of wallet and retention with eBay’s high-value buyers. Led the development of eBay, Inc.’s global 3-year strategic plan for small business customer acquisition, growth and retention – then a 250+ person organization. Led the Strategy, Insights & Analysis team, a “think tank” providing leadership in innovating breakout ideas and programs.

Led marketing, sales and business development for a 40-person startup providing middleware and personalization software technologies for service providers launching voice-activated and wireless data services. Negotiated a $40 million, 3-year reseller agreement with Comverse Network Systems – a leading network infrastructure provider with 375 carrier customers globally – and a strategic partnership with Nuance Communications. Developed strategic customer relationships with telecommunications carriers, other service providers and enterprises (e.g., Sprint PCS, OnStar, DaimlerChrysler). Managed team in executing 9 innovative content licensing agreements with leading brands such as CNN, DowJones/Wall Street Journal, the BBC, Financial Times, and NPR.Contributed to fundraising for 2 rounds of financing during challenging financial markets. Contributed to defining strategic direction as the third, and only non-founding, executive. Blue Wireless was acquired by a public company.

Sold and executed strategy and management consulting services for tier-1, leading companies in the telecommunications, Internet/electronic commerce, and information technology (IT) industries. Sold or jointly sold over $4.2 million in revenues during last calendar year, exceeding quota by over 100%. Managed several large consulting engagements with up to 50 team members for up to 1 year. Provided leadership, program management, project management, client relationship management, analyses, and recommendations on dozens of projects. Expertise in telecommunications, Internet/electronic commerce, & information technology includes: market & competitive assessments; business strategy & planning; Internet services & strategy; electronic commerce; customer management (acquisition, support, & retention); call center design & operations; & business process redesign.

Provided management consulting services in the telecommunications industry and information technology. SFCG was acquired by KPMG Peat Marwick.