David Lawson Email and Phone Number
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I have noticed over the years how many organizations have had capability gaps in running their online businesses. I decided to now use my 20 years of experience to help E-commerce businesses grow and scale quickly. I offer services ranging from a full online audit to building a full strategy and plan, to actually executing and delivering the plan. I cover a very broad range of areas: Overall strategy and leadership, traffic acquisition, website optimization, commercial data analysis, pricing, stock management, CRM, and customer proposition. If you need support, drop me a message at dave@wearesynergise.co.uk.
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Founder And ConsultantSynergise Consultants LtdAltrincham, Gb
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Founder / ConsultantSynergise Consultants Ltd Mar 2024 - Present
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Chief Executive OfficerSalons Direct May 2022 - Mar 2024Wirral, Merseyside, Gb -
Managing Director Ao Retail (Ao.Com | Ao.De | Ao-Mobile | Mobilephonesdirect.Co.Uk )Ao.Com Feb 2020 - May 2022Bolton, GbResponsible for leading and operating the retail businesses at AO. This covers AO.com in the UK, AO.de in Germany and mobilephonesdirect.co.uk. -
Managing Director Ao Uk RetailAo.Com Feb 2017 - Feb 2020Bolton, GbAccountable for driving the UK Retail Business performance (Ao.com). Responsible for all Marketing, e-commerce, Brand, Operations, Communications, Purchasing, Supply, HR and Commercial departments.
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Group E-Commerce DirectorAo.Com Jan 2015 - Feb 2017Bolton, GbSit on AO's Group Executive Team responsible for E-commerce, Digital Marketing and Commercial across the group. Main focus on driving the retail business sales growth through whilst driving efficiency. Implement best practice across the territories.
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Director Of CommercialAo.Com Mar 2014 - Jan 2015Bolton, GbDriving the retail business in alignment with the business strategic objectives. Sit on the senior team of AO.com responsible for driving sales at lowest cost whilst providing analytical insight to manage the business effectively. Managing a team of 50 people across Digital Acquisition, CRM and Commercial.
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Head Of CommercialAo.Com Jan 2012 - Mar 2014Bolton, GbResponsible for three main teams (Commercial, Online acquisition and Marketing analytics). Commercial look after all of the pricing, forecasting, trading team support and retail P&L performance. Marketing analytics look after all the web analytics, revenue attribution and acquisition analytics. Online Acquisition manage all of the traffic channels including google search, display and affiliates. The department link in with all other areas of the business as a support function.
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Commercial ManagerAo.Com Aug 2010 - Jan 2012Bolton, GbProgressed to commercial manager within 6 months where I was responsible for pricing, trading team support, retail P&L performance and web analytics. Managing a team of 8 people.
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Pricing ManagerAo.Com Feb 2010 - Aug 2010Bolton, GbResponsible for all the retail pricing at ao.com.
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Supply Chain Analyst And AccountantBakemark Uk Oct 2006 - Feb 2010This is where I started my career as a graduate. I progressed quickly where I was put in a fully qualified role after my first 6 months. The role involved being a site accountant for 3 sites in the UK. In addition to the standard management accounting role the majority of my role was delivering ad hoc projects and analysis. I completed projects to improve productivity and gain efficiency whilst adding value throughout the whole supply chain. I also supported the European business units and strategy building up relationships with operations and finance directors in several countries. I built the UK budgets each year using complex Cognos modelling skills and techniques. I was involved with a lot of one off projects and capex. I then left the role a fully qualified CIMA accountant and was looking for my next challenge and a change of sector. This is why I chose the commercial role at DRL.
David Lawson Education Details
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The University Of SheffieldAccounting And Financial Management
Frequently Asked Questions about David Lawson
What company does David Lawson work for?
David Lawson works for Synergise Consultants Ltd
What is David Lawson's role at the current company?
David Lawson's current role is Founder and Consultant.
What is David Lawson's email address?
David Lawson's email address is david.lawson@ao.com
What is David Lawson's direct phone number?
David Lawson's direct phone number is +4412047*****
What schools did David Lawson attend?
David Lawson attended The University Of Sheffield.
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