Directed public relations team. Led crisis communication team, created key messages and working closely with media. Created successful media pitches, based on target audience and market research. Served as Adjunct Lecturer for Communication Department and spokesperson regarding news and public relations.

Founded public affairs consulting firm, specializing in providing public affairs solutions to private sector companies and governmental entities, including policy analysis and advocacy, communications strategy, message development, and government affairs strategy. Developed effective public affairs and government relations strategies.Aligned public relations strategy with government affairs efforts. Assisted clients built strong reputations through media training as well as multi-stakeholder and multi-channel communications strategies.

Responsible for oversight of marketing, advertising, communications and overall brand management of the Florida Lottery -- an organization posting $5.0 billion in sales in 2013-2014. During the nearly three years at the Lottery, sales grew by more than $1.2 billion. Also led the successful effort in rebranding the Florida Lottery in 2013, including changing the iconic logo used for 25 years.