David Bunting Email & Phone Number

Montague, MA, US

Boston, Massachusetts, US

Boston, Massachusetts, US

Managed a global demand center team that grew from 3 to 13, focused on driving sales pipeline to sustain 60% growth targets. Team responsibilities included driving lead acquisition and engagement, global marketing campaigns, marketing operations & technology, SEM, PPC & paid social strategies.

Boston, Massachusetts, US

• Owned all aspects of creating, implementing, measuring and optimizing LogMeIn’s B2B demand generation and lead generation marketing, laser-focused on driving sales pipeline & bookings for LogMeIn’s Rescue & BoldChat.
• Managed a team that grew from 1 to 5, including marketing program managers, marketing automation specialists and a search/ display specialist, spanning local and remote employees.
• Responsible for planning and implementing annual global budgets between $6M - $12M against key micro-segments, focused on growing bookings through multiple direct sales teams and frictionless ecommerce. During this.
• Responsible for strategic decisions and nitty-gritty execution of all critical marketing channels, including: SEM/SEO, display & remarketing, automated lead nurture and lead scoring, face-to-face events of all sizes.
• Hands-on SFDC expert - continuously extracted, analyzed and leveraged data to drive continuous understanding of, and improvement in, marketing program results.
• Drove extensive cross-functional collaboration with all levels of the organization, including the C-level, across product management, product marketing, sales, sales operations and marketing operations to achieve joint.

Boston, Massachusetts, US

Boston, MA, US

• Technology firm providing cloud-based video content management solutions to enterprise-level companies.Owned the top-of-funnel marketing captured lead (MCL) goals. Planned, executed, measured and optimized all.
• Generated marketing programs that drove an average of 700 MCLs per month into the funnel, while facilitating a 4% MCL: MQL conversion rate.
• Authored and implemented the lead scoring program, enabling the account development team to focus on those leads most likely to convert.
• Designed and implemented multiple drip lead nurturing programs that helped move top of funnel leads down the conversion path, as well as resurrecting previously closed leads.
• HubSpot power user, drove productivity and an optimized integration with our SFDC implementation.

Boston, Massachusetts, US

• Operated within a small "tiger" team established to build out the B2B marketing practice at LogMeIn. Relentlessly focused on delivering efficient, effective marketing programs to fuel our field sales organization..
• Immersed in the planning, execution, analysis and ongoing improvement of all field marketing programs.
• Driven to increase the measurable, positive influence and revenue contribution of all activities.
• Originally created and now continuously optimize the mathematical model that underpins our quarterly planning.
• Identified and eliminated inefficiencies across multiple marketing channels, driving our average CPL sharply lower while continuously improving lead quality.
• Recognized by management as a marketing leader and highly valued partner of the product and sales teams.

Minneapolis, Minnesota, US

• U.S. division of Netherlands-based Wolters Kluwer; supplier of technology and consulting services to banks and other financial institutions for managing regulatory compliance and riskHands-on involvement in all.
• Drove the company’s go-to-market strategy around a major regulatory change for financial institutions by leading a cross-company team and successfully positioning our company as the market expert, leading to more than.
• Successfully launched our enterprise risk management solution through integrated strategies including analyst and public relations, extensive sales support and promotional marketing. Oversaw all go-to-market efforts.
• Work closely with in-house and field-based sales teams to create marketing communications programs designed to create broad demand for our solution set and open doors at key prospects.

Lowell, MA, US

Defined, developed, implemented and analyzed results of marketing programs for key Kronos products and channels. Drove collaboration with cross-functional stakeholders (Product Marketing Managers, Vertical Marketing Managers and Sales) to achieve consensus on goals and go-to market strategies. Managed a team of direct reports. Owned and drove the.

Six month contract position with this 3 person startup company working to promote philanthropy and socially conscious activities, supported by an online retail presence. Website and product launch November, 2005. Managed many aspects of the startup process including website development and build-out, product development, marketing and sales.

As the Marketing Manager, I was responsible for setting the marketing budget and strategy for all of Ozer's retail liquidation projects through analysis of customer demographics (historical and projected), store locations, projected sale term and the projected sales volume per location. Wrote, designed, produced and managed the implementation of all.

US

Sales Executive for the largest supplier of traffic, news, sports and weather programming to the broadcasting industry. Generated revenue through the sale of information report sponsorships. Recognized for sales achievements each year on a national sales force of more than 150, generating annual revenues of $1,100,000 in 1996 (12th); $2,400,000 in 1997.