We help companies exhibit thought leadership in technology. And we follow the data to develop marketing strategies that ensure their perspectives reach millions of business professionals. Services include:+ Thought Leadership Development+ Content Marketing+ AI Market Trends Research+ Event Content Support

Generative AI Insights is a start-up analyst firm helping leaders stay up-to-date on AI industry trends, scale generative AI in their organizations, and provide hands-on education to their employees.

- Led the thought leadership program for AI and co-led for Digital. - Managed high-performing content creation teams consisting of editorial editors, creative agencies, designers, technicians, writers and communications managers.- Innovated creative approaches to telling stories in multiple formats across diverse channels. - Collaborated with senior experts and consultants to craft compelling content that examines the intersection of business and technologies, with a focus on emerging technologies.

- Collaborated with senior leaders to create data-driven thought leadership content on business-critical topics such as artificial intelligence, cloud, and cybersecurity.- Designed and led comprehensive, multi-channel content marketing campaigns.

- Conceptualized and led the development of data-driven thought leadership content and design associated marketing campaigns.- Created compelling storylines based on an analysis of market research data.- Provided creative direction for the development of content and digital experiences (microsites, in-depth articles, infographics, interactive assessment tools, video, social content).

- Crafted internal and external communications strategies for financial and fintech clients: KCG, UBS, LCH Clearnet, and BNY.- Conceptualized and wrote copy for web sites, thought leadership pieces, sales sheets, presentations, and ads. Subject areas include trading, market structure, ETFs, equities, FX, fixed income, and financial technology.

- Improved market research participation by designing and implementing a content marketing strategy that included thought leadership, video, webinars, and new digital ways to deliver market research data.- Led and engaged in all aspects of content creation: generating ideas, interviewing senior consultants, assigning SMEs/editors/writers, creative direction, editing, and writing.- Developed data-based digital content offerings for institutional investors.

Created and directed development of content for a variety of clients. Examples include:- Wrote thought leadership pieces, video scripts, and other marketing assets for several financial firms, including KCG.- Crafted business plan and marketing materials for start-up insurance firm Tower Strategic.- Developed a user-friendly manual for a web-based technical analysis tool used by New Canaan hedge fund KTS Olympus Partners and edited monthly newsletter- Redesigned American Iron Web site (www.AIMag.com), posted daily content, implemented SEO strategies, and developed and executed social media strategy.- Edited all features and columns for 150- to 200-page American Iron Magazine issues.- Wrote compelling web copy for Delray Beach, Florida's 100% eco-friendly Naked Hair Salon & More.- Wrote an educational children's book for Bearport Publishing: Arctic Wolves

- Led entire business process for educational publishing projects of up to $250,000 for clients such as Pearson Education and Houghton Mifflin Harcourt: RFP bid writing, budgeting and staffing, product development, and client relationship management.- Managed an editorial staff of 8 and a freelance editor/writer stable of 25; coordinated relationships with affiliated design firms.- Served as editorial project manager for more than 20 complex online and print projects for clients including McGraw Hill and National Geographic.- Wrote and edited more than 100 textbooks, manuals and other educational materials.- Promoted three times to progressively more critical roles.