Seasoned digital marketing professional with over 16 years of experience, specializing in Search Engine Optimization (SEO) and content strategy. As a Fractional SEO Director, Content Marketer, and Strategist I provide high-level strategic leadership and hands-on expertise to drive organic growth, improve online visibility, and enhance content performance for diverse clients.Strategic Leadership & Client Partnership-Developed and executed comprehensive SEO and content strategies for 100+ clients across various industries, niches, and verticals.-Cultivated long-term partnerships with clients, serving as a their trusted advisor and single source of truth, integrating seamlessly with external and internal teams to drive digital success.-Led cross-functional teams (between 5-10) to implement holistic digital marketing initiatives, aligning SEO, content, and overall business objectives.Search Engine Optimization (SEO) & SEO Strategy-Optimized 100's websites, on various platforms such as WordPress and Shopify leading to increases in conversion rates and significant improvements in search engine rankings.-Conducted in-depth technical SEO audits, identifying and resolving critical issues that improved overall holistic site health and performance.-Worked with multiple Omni-Channels teams such as Social Media, Paid Search, Email Marketing, Search Engine Marketing (SEM) as the SEO liaison to align the overall strategy with current SEO and digital marketing best practices.Content Strategy & Creation-Pioneered the use of AI-assisted content creation tools, improving content production efficiency by over 70% while maintaining high quality standards-Conceptualized and oversaw the creation of high-impact articles, accumulating million users and driving substantial organic traffic for my clients.-Developed data-driven content calendars that increased client engagement rates by an average of 35%.

As the founder of a small yet dynamic digital marketing agency, I transformed from a social media specialist into a comprehensive digital marketing strategist,adapting to client needs and industry trends. My journey exemplifies the evolution of digital marketing, showcasing expertise across multiple disciplines and acommitment to delivering tailored, results-driven solutions.Key Achievements and Areas of Expertise:Agency Growth and Client Acquisition• Built a small agency from the ground up, scaling to a team of 5-7 employees at one point and serving a diverse portfolio of clients across different industries.•• Developed a reputation as a go-to digital marketing problem solver, expanding services based on client needs and market demands.Comprehensive Digital Marketing Strategies• Engineered holistic digital marketing ecosystems for clients, integrating social media, SEO, content marketing, email campaigns, and paid advertising.• Increased average client website traffic and leads through implementation of integrated, cross-channel marketing strategies.• Pioneered the use of emerging platforms and technologies, keeping clients at the forefront of digital marketing trends.Social Media Marketing Mastery• Crafted and executed bespoke social media campaigns across LinkedIn, Twitter, Facebook, Instagram, and emerging platforms, tailored to each client's unique brandvoice and target audience.• Boosted client social media engagement rates by an average of 150% through strategic content creation and community management.Search Engine Optimization (SEO)• Developed and implemented comprehensive SEO strategies, improving client search rankings for targeted keywords..• Conducted keyword research and competitor analysis to identify high-value opportunities for organic growth.• Optimized on-page and technical SEO elements for client websites.

While in the service, I learned many things and gained extensive knowledge in all aspects of life. I learned how to work in a very diverse environment with people from all around the world. I can't talk enough about the leadership experience that I gained through serving. Thanks to the U.S. Army, I feel I am competent to lead any team and face any challenges that I am put up to.I was deployed to Taji, Iraq in support of Operation New Dawn as a supply sergeant in 2010. I learned greater leadership skills due to the fact that I was placed in a leadership position that required me to be responsible for multiple soldiers under my care. I also learned how to work and be productive while being in a very high stress environment.

As an SEO and Content Marketer, my passion is to unite businesses with their customers in a way that not only generates revenue, but also genuinely connects them with their audience in order to generate long-lasting and loyal relationships with their target market.I play a pivotal role in everything from content strategy to execution. I manage an editorial calendar based on company goals that support and broaden both short-term and long-term sales and marketing initiatives. I also have a proven track record of implementing a content marketing strategy in support of brand-building, thought leadership, and demand generation goals.The content I produce includes social media posts, blog posts, landing page content, website content, and all other forms of digital content creation.

As an expert in the digital world, I believe social media is an essential piece to every brand’s marketing plan. I thrive in developing, implementing, and monitoring various companies across all social platforms. With a passion for strategy and digital esthetic, I have increased brand awareness while improving and generating marketing efforts and sales!Responsibilities include Facebook Ads, Instagram Ads, Facebook Pixels & Installation, E-Commerce, Community Management (all platforms), Influencer Marketing, Content Creation, Copywriting, Digital Marketing, SEO/SEM, Social Media Management (all platforms).With my expertise, our clients have been able to increase their sales, engage their audience, and create memorable experiences for their brand across social media!

I was in charge of the logistics as well as the planning and running of the bi-weekly DASH (Delivering and Serving Hope) event. DASH seeks to explore hunger and poverty by connecting UNLV students with people who are experiencing homelessness. By making, packing, and delivering peanut butter and jelly sandwich lunches, we hope to give students a glimpse of the plight of these disenfranchised populations and to give them a way to do something about it. This was a volunteer position.- Handled the logistics of buying the food and other supplies needed while staying within a very limited budget for the event.- Responsible for planning and running of the bi-weekly DASH event.- Streamlined and improved the program by developing an educational aspect designed to inform and motivate students.- Grew the participation of student volunteers by over 150%.- Collaborated with businesses and community groups to garner further awareness and support for the program.