As a data-driven marketing consultant, I help organizations transform their campaigns and activations from gut decisions into strategic choices backed by evidence. I partner with marketing teams to:• Build measurement frameworks that capture true policy and business impact• Identify which channels and campaigns drive meaningful results• Make confident decisions about where to increase investment

• Designed and implemented the largest public affairs campaigns in the U.S. and Europe, managing nine-figure-budget initiatives to protect Meta Platform’s reputation among policy elites, parents, and other key stakeholders. (The Meta portfolio includes Instagram, Threads, WhatsApp, Facebook, Messenger, and Quest.)• Leveraged storytelling narratives to help policy elites understand the tangible benefits of Meta’s innovation initiatives and the value they deliver to society, exceeding corporate brand reputation goals while boosting credibility with key audiences and contributing to the company’s growth trajectory. Meta’s CMO described the impact to the company of these message-driven activations to be in the billions of dollars.• Directed rapid response media campaigns in 10+ markets to address emerging regulatory risks around the world, driving favorable regulatory outcomes for Meta and ensuring the company’s license to operate.• Partnered with multiple external media agencies across regions and collaborated with internal partners from the Marketing, Brand Strategy, Decision Science, Creative, Social, Communications, and Policy teams to drive campaign success.• Streamlined end-to-end governance and approvals process for campaigns, which led to a reduction in staff time of 15% with 60% quicker go-to-market launch timelines.

• Led the agency's Integrated Media offering across 22 offices in Europe, the Middle East and Africa.• Developed content and platform strategies for major brands, nonprofits, and industry groups including Microsoft, Ericsson, Bank of America, Bayer Crop Science, Cargill Cocoa & Chocolate, Luminate Group, TIAA and the European Container Glass Federation.• Led integrated advertising and communications campaigns that resulted in client wins that include a 10-point increase in sales leads for a B2B initiative, a 7-point lift in support for an advocacy group’s policy position, and a 13% increase in Google searches for a client’s preferred policy language.• Developed deep subject-matter expertise across tech, financial services, energy, and hospitality sectors, which improved quality of agency deliverables by 5% as measured through client survey.

• Co-led agency’s 34-person digital team within 120-person office, growing team’s annual revenue to over $8 million while managing staff across diverse media disciplines, including UX, paid media, platform strategy, design, branding, creative direction, copywriting, digital strategy, development, and content production.• Led crisis communications for a $40 million public affairs campaign for a trade association, which achieved its goal of winning support for policy priorities among presidential candidates from both major parties.