David Ledsinger Email & Phone Number

Greater Minneapolis-St. Paul Area

Creative Director working with a variety of Fortune 500 companies to deliver smart, creative solutions that tell compelling stories, exceed expectations, and help change hearts & minds.

• Build a modern marketing department dedicated to turning Kids in Need into the national nonprofit leader known for supplying students with the essential school supplies needed to learn• Develop comprehensive strategic marketing plan using traditional & digital channels to build brand awareness, connect with new audiences, and expand resources• Manage, coordinate & help execute all marketing, advertising & promotions including refreshing website & social networks for consistency & brand strength; provide creative direction, supervise, inspire & mentor the team• Bring Kids in Need into the social conversations as a trusted expert in helping underserved kids get what they need to succeed in school• Collaborate with board, staff, and various stakeholders to strengthen the KINF mission and position in the national community

Greater Minneapolis-St. Paul Area

• Packaging Excellence - Senior creative for grocery brand reinventions collaborating on the modernization of multiple food brands• Creative Innovation - Lead designer on gift card team delivering industry-leading creative with multiple designs exceeding $60 million in sales; numerous patents and awards• Marketing Leadership - Creative lead on various advertising, POP, online, in-store communications that solve problems, take risks and strive to exceed expectation• Strategic Management - Manager of various projects that need smart solutions and fresh thinking: brand portfolio conversion into Canada, B2B gift card reinvention, external partners and creative resources

• Teacher of advertising and design classes for undergraduate and graduate advertising program, both online & in the classroom including Campaign Development, Typography, Art Direction • Mentor to several previous students for creative feedback and career advancement advice

• Designer on various direct mail campaigns, ISM and advertising from initial concept through creative execution; pushed for creative innovation and break-through solutions• Collaborative lead on Macy’s contemporary sportswear rebranding team – Impulse - developing new visual directions for in-store environmental experience, identity, advertising, brand voice• Lead designer on Holiday campaign ’05 exploration of visual vocabulary of photography, advertising, and national campaign themes; helped drive Holiday trips up by 3.5% over LY

Greater San Diego Area

• Senior creative staff member contributing to the overall artistry and vision of the institution • Design studio manager responsible for managing 8-10 set designers and 1-2 assistants maximizing individual projects, stretching limited budgets, executing creative explorations & meeting tight time-lines • Designer of various stage designs, performance spaces, visual experiences/environments, props• Collaborated on year-round 14 show season • Public representative & speaker at press engagements, audience talk-backs, community outreach events, donor cultivation parties to share institutional vision & direction • Volunteer arts instructor for yearly educational events for visiting schools and social programs

Master Of Fine Arts (Mfa), Commercial And Advertising Art

Bachelor Of Arts (B.A.), Technical Theatre/Theatre Design And Technology