Leading the NBA's corporate venture arm with a focus on making strategic investments

Created and led a team of professionals across NY & Seoul, which focuses on creating new businesses with passionate entrepreneurs in Korea and the US. (SK is a Korean conglomerate with $200B+ market cap) Board Member of theQoos (www.theqoos.com) and Remedi (www.remedi.co.kr)

&Beyond is a new enterprise building & investing company. (Startup Studio) Created and invested in businesses that are focused in B2C offerings in 5 different sectors – fashion & retail / education / media & entertainment / health & beauty / food, restaurants & hospitality. Also tried to help Asian startups come to the US, and US startups expand to Asia.Headed &Beyond's US operations, and led investing decisions in early stage start-ups including Bombfell (acquired by Randa), Virgin Mega (acquired by Nike), Blue Bottle Coffee (acquired by Nestle) and Kinfolk. Contributed in creating &Beyond's 6 portfolio entities, which have raised over $130M. Exited its first business for $120M, early 2019.

Conducted internal data analysis and market research for various Private Equity due diligence across diverse industries to help the funds to make ultimate target purchasing decision.Contributed on a digital media case supporting the development of improved digital advertising metrics and cross-platform measurement solutions with top publishers, marketers and agencies across the IAB, ANA, and 4A's.Summer Associate - 2010Consultant - 2011-2013

Largest Social Commerce company in Korea at $50B valuation (2021 IPO) Led the 40 person mobile service group, and created marketing strategy which directed Coupang's mobile app to be the No.1 download free app on iTunes when launched in 2011

Primary liaison in coordinating with Product Planning, Design, Marketing Strategy and R&D divisions. Ensured proper R&D allocations across all labs to minimize development costLed the product development of KS360, which was sold more than 10 million units across the globeCultivated positive relationships with key retailers including Carphone Warehouse and Phones4U, and directed retailer-target premium products – flagship models Shine and PRADA Phone by LG. Product Champion / PRM Manager - 2007-2009Open Retail Account Manager - 2007Spain & France Country Assistant Manager - 2004-2006

Worked at the early stages of one of the largest online game developer/publisher ($20B Market Cap)