With my experience with consulting 300+ brands/professionals/agencies, I help professionals/business owners with business improvement services in Digital Marketing, Website Design, SEO/SEM, and Creative Production in graphics, video, photos.>Marketing Services- Online/Digital Marketing- Social Media Community Management- Content Marketing- Brand Marketing/PR- Digital Assets: Photography/Video- Digital Media/Ads- SEO/SEM>Social Media Marketing - Facebook, Twitter (X), Instagram, Google My Business Pages, LinkedIn, TikTok, YouTube, Pinterest, Reddit.- Tools used NetBase, Sprinklr, Sprout Social, NUVI, SimplyMeasured, Loomly, Hubspot, Hootesuite, Buffer.- Content PlanningSocial Media Strategy- Influencer Marketing / Management - Content Production & Design- Social Copywriting- Managed over 30 different brands in 10 years>Management Services- Business Strategy/Plan Writing- Research and Analysis- Operations Analysis- Business Development>Technology Services- IT Software/Hardware Support- Business Technology Implementation- Website Building (Wordpress, Shopify, Squarespace, WIX)- SEO Implementations (Keywords, Links, Meta, Content)> Creative Services- Production for online content for brands (director/producer)- Content Strategy- Content Production and Design.- Photography (Canon, DJI, GoPro, OSMO)- Videography- Editing (Premier Pro, Canva)

Helping small businesses with their management, strategy, operations, and team environment. I have a program called "Business Therapy" which is a way for a business owner to a business owner when clients can vent and talk about their business openly with someone who understands and can provide insights and coaching to help the client through their challenges.

Pursuit of Purpose and Passion. We offer services in auto detailing, dry ice cleaning, and vehicle consignment. We are located at 620 Deer Road, Suite 18, Cherry Hill, NJ - now accepting service appointments.

Manage paid media channel setup and optimizations. Analytical reporting on insights, content, performance. Increasing ad effectiveness and efficiency. Client liaison with platforms.

Lead the development, execution, and day-to-day operation of digital & social (organic & paid) media programs to achieve eBay Motors Brand and Marketing objectives. Point of contact for various teams regarding digital and social media performance data and the insights pulled out from digital media partners. Lead the digital and social media planning, strategy, execution, and creative development to achieve leading P&A platform on social media in 2023. Lead the agency partners to develop and utilize analytics to drive strategies, demonstrate ROI, and implement program improvements to increase overall effectiveness. Manage department staff, vendors, budgets, and processes as necessary to complete tasks.Professionals used on this role include but not limited to:1) Sprinklr 2) AirTable 3) SproutSocial4) Meltwater5) Office365 Apps and Google Docs6) Monday.com 7) BrandFolder

• Social media metrics and analysis • Staying current with social platform tech and trend developments and standard methodologies in an effort to push innovative concepts and test/learn campaigns• Subject matter expert in social media channel best practices• Making data-based decisions and continually looking for ways to optimize strategy and tactics• Planning with content creators in the development of efficient assets to meet the speed of business• Ideate and concept content that meets creative and paid media standard methodologies for priority social channels and lead production of all assets• Integrating influencer content to improve traffic and revenue• Partner with cross-functional teams including Marketing, Merchandising, Comms and Growth (among others) to extend cohesive brand messaging across social media channels

Connecting underserved and unserved Pan Asian American/AAPI businesses to business technical assistance, financial service assistance, access to capital and business development advisory services.Advisor to 20+ small businesses in New Jersey, New York, and Pennsylvania areas through the Community Navigator Pilot Program (CNPP)Helping business owners and teams with their marketing initiatives and programs. Training on digital marketing tactics and strategies to improve their online p and reach their customers through websites and social media channels.resence.Development of webinars for Grow with Google program.

• Distribution of social media content for BASF NA.• Develop social content strategy• Analyze social data and insights from listening tools• Coordinating business unit and regional messaging to the corporate channels• Design and produce creative assets for publishing• Coordinating messaging and content plans with regional business units and sites• Crisis management for the brand and business topics

(Recurrent Ventures) +Brookline Media, media holding company for The Drive, The War Zone, Task & Purpose and Car Bibles. The Drive is the one-stop shop for all things automotive. See the latest in-car tech, global auto news and in-depth vehicle reviews.Development of social media strategy Execution of tactical plans to increase traffic and engagement Social Media Marketing and Management Content Creation and DesignProject Management Technical implementation of content automated updates Management and launch of social media platform tool (Engage, Publish, Analytics, Listening)

- Developing strategy and content placement of car line communications content on social media channels Facebook, Twitter, YouTube, and Instagram. - Design content calendar plans for social media for weekly and monthly publishing- Implemented time and cost-saving tool that automated news feed from multiple sources into Teams chat thread for the team to view in one centralize area daily. (saved 50-100 hours a year, adding no additional cost to payroll or tools)- Car Line Comms Specialist - Assist with any other requests from the team regarding Hyundai Worldwide and Lifestyle Digital Marketing Content & Campaigns

Helping small business grow with the only small business CRM for better customer relationships. Creating a world where entrepreneurs and solopreneurs are empowered to reach the customers who need their products and services. A world where small business plays a bigger part.Managing social media marketing campaigns and media ads. Marketing research on products and competitors.Media production on photo/video/edits.Exploring affiliate and lead generation channels for customer acquisitions.

Connecting the world’s professionals to make them more productive and successful in engaging communities on LinkedIn.- Ad management, creation, and targeting to segments of specific professional communities- Content Production - Market Research- Development of community event guidelines - Curated member success stories of engagement from the professional community- Kickstart automotive industry community engagement

· Articulate, design and implement a compelling and holistic digital strategy in support of overall business growth and integration.· Engage with Accounts, Creative, Producers, and Social/Digital teams to build key internal and external partnerships and enhance customer experience, UI, site design, scope fulfillment and optimization/efficiency of online campaigns.· Ability to recognize, develop and evolve technical requirements and solutions on a client by client basis.· Assess current client technology stacks, uncover capability gaps and provide a holistic technology roadmap including a solution architecture to meet client’s future digital needs.· Stay current on implementation knowledge of multiple digital platforms· Oversee and identify market trends, best practices, and new solutions that should be considered and/or applied· Establish and cultivate a culture of test and learn, continually identifying new test ideas with an eye on improving the customer experience across all device types.· Will serve as the key thought-leader, for Operational Strategy based on Automotive Business Processes· Will address client’s process/operations issues, cost savings potential and revenue growth based on technology solutions. Additionally, will address streamlining the customer’s operations, and conduct needs analysis and recommends implementation strategies.

NissanUnited/NURVE-Drive the engagement strategy for the business units globally-Create/Curate content and actively manage Nissan's global social channels: Twitter, Facebook, Instagram, LinkedIn, YouTube, Tumblr accounts 365/24/7-Social analytics activations and real-time engagement with Nissan sponsored/affiliated events/programs. -Work dynamically with media partners to optimize paid promotion strategies, establishing benchmarks and influencing regional teams.-Build and maintain organic relationships with influencers, automotive bloggers, publications/media, entertainers, and athletes.-Coordinate with Nissan regional business units and other agencies worldwide to ensure content/posting consistency is met - especially during major PR announcements.-Customize visual dashboards across various platforms to retrieve insights for day-to-day strategy and aid in optimizing other arms of the business.-Conduct external and internal workshops and panels for education.-Travel to Nissan regional offices to consult on social/digital best practices/provide live support for events-Lead for analytics strategy + methodology w/ new team members + integration between teams -Lead for dealer reporting initiative -Lead for Engagement Strategist training/onboarding-Lead for all reporting requests (ex: NYAS, optimization reporting)2017 Nissan x RedBull Flugtag event in Nashville, promoted on Social Media Paidhttps://youtube.com/shorts/9rOXj3S6tKQ?feature=share Tools used: Sprinklr, Synthesio, Crimson-Hexagon, Affinio, CubeYouNetbase, Adobe Social, NUVI, Iconosquare, Slack, CanvaBuffer, NewsWhipChannels:instagram.com/nissantwitter.com/nissanfacebook.com/nissannissan.tumblr.comyoutube.com/nissancarthrottle.com/user/nissan linkedin.com/company/nissan-motor-corporation+Passion communities: Electric, NISMO and Nissan Trucks

- Manage social media content and posting for automotive and retail clients- Content creation for 15 brands at any given time- Using platform tools to deliver content and social media posts

Core Functions:Social Media:- Day to Day operations of the Pirelli Tire North America social media channels (Facebook, Twitter, Instagram, YouTube, Google+, Periscope, Snapchat, Lockerdome)- Community Management (Using TweetDeck, Iconosquare, Hootesuite, and Cision Platform)- Maintain and implement a dedicated social content calendar for all social channels- Manage organic and paid traffic to social channels to increase social equityDigital Media- Coordinate paid media campaigns with agency and publishers- Provide insight, recommendations, and aid in execution of digital programs.- Responsible for implementing the updates to our website, Dealer Locator, and the content repository, the digital aspect of offline or online promotions (banner creation, vetting and working with media partners, etc.)Digital Marketing:- Responsible for writing and collaborating with internal team to syndicate content on social platforms, website, and email campaigns.- Monitor and track overall growth of Pirelli brand awareness in the digital space.- Drafts weekly and monthly social media status reports to track key metrics and goals. - Monitor social media analytics to gauge success of social media efforts and initiatives, and make recommendations on how to optimize.- Support the digital aspect of internal B2B platform keeping it up to date and proofing.Periphery Functions:Photography- Travel monthly to Pirelli World Challenge, Formula 1, Ferrari Challenge, Lamborghini SuperTrofeo, Maserati Trofeo, and Formula Lites series to capture content.Videography- Coordinate shoots and capture content for Pirelli digital use.Photoshop- Edit visual posts on social media, events, and print use.Driving- Go to "Team Driver" for all race events for internal teams.Project Management- Coordinating projects between clients, sales team, product/logistics, and internal marketing with agency teams.

Analyzed digital landscape of client's business area and market utilizing syndicated data.Conducted online research and GAP analysis utilizing relevant search terms to identify and evaluate potential digital promotion/sales channels such as information portals, social network sites and mobile apps and propose viable paid media tactics (display ad, paid search or sponsorship) for clients' brand or product. Particular emphasis on channel content quality, web traffic trend, user engagement rate and ease of accessibility when evaluating digital channels. Analyzed competitors' owned media (website, mobile app, Twitter account or blog) utilizing client data/model and other secondary sources.Executed multi digital properties audit with analysis of each component.Provided research supports for new medical communication business development opportunities.Proposal writing and budgetingRadian6 implementation and consulting

Responsible for coordinating the media buys in CPL/CPA/CPC/CPM from affiliates/publishers for the clients of the marketing & advertising agency (Mobile Media Team). Analyzed statistic models to determine the best media plan for the client, based on maximum media effectiveness for the client.Monitor campaign performance and analytics.Worked with the media team to determine where to place ads based on the client's objectives and budgets.

-Worked for the family restaurant business (30 yr history)-Managed the 5-6 employees -Worked every position in the restaurant hierarchy-Accounting for supplies, cashflow, and resource planning-This is the humbling job I had which taught me a lot about grit, how to squeeze a dollar out of a quarter, hire slow and fire fast, quality over quantity, maximize value, be efficient with time, and getting to the point.-I went from mopping floors to restructuring the hole in the wall fast takeout place to a hip fun Asian Bistro (before it was a fad)

- Manage social media for the organization - Community building of corporations and candidates - Assist with the annual hiring event at large venues at Jacobs Javits Center and Marriott- Design content for social media- Increase sponsorship for event - Coordinating event programs

-Obtained BMW automotive sales and marketing experience.-Worked in the online sales dept with leads generated from email, web, social.-Technical showcase of vehicles to clients.-Processing sales and financial forms. -Conducting sales forecast and reporting.-Consumer insights and outreach.

Family Dealership: Fette Infiniti - 2nd Month, made sales person of the month with top sales, 30% over sales team.-Trained sales team to product knowledge, sales process, consumer engagement. -Inventory management.-Used Reynolds program to process sales for clients-Product training on Infiniti vehicles-Obtained Infiniti sales and product process knowledge

Co-op ProgramsConduct market research to find answers about consumer requirements, habits and trendsBrainstorm and develop ideas for creative marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)Liaise with external vendors to execute promotional events and campaignsCollaborate with marketing and other professionals to coordinate brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media and websites)Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assigned

Internship Interview clients to determine their current income, expenses, insurance coverage, tax status, financial objectives, risk tolerance, and other information needed to develop a financial plan.Recommend strategies clients can use to achieve their financial goals and objectives, including advice on debt management, cash management, insurance coverage, and investments.Identify and keep abreast of new market trends.Use spreadsheets and market research to back up financial advice.