Marshmallow is a regulated motor insurance carrier powered by technology (£200m+ turnover, 100% YoY, 350 FTEs). Backed by Hedosophia ($1.5bn AUM), Investec, Passion Capital and Scor.Working on an interim mandate, leading the Finance team on growth strategy, budgeting, cashflow planning, financing and tax strategy.

(formally iTech Media)I was brought in to lead the finances of a privately held mid-cap international digital media group encompassing 40+ comparison media sites across iGaming, Sports Betting and Personal Finance sectors. Achievements included:• Finance transformation to support scaling and future growth by redesigning entire finance function and building high-performing finance teams: Group Finance, FP&A, Finance Operations, Treasury and Strategy• Implemented forecasting cadence and finance business partnering, which included a complete reorganisation of accountable P&L owners and overhaul of financial performance reporting• Oversaw buy & build M&A deals with deal analysis and subsequent integration • Delivered £MM annualised savings by instigating and executing cost restructure programme • Improved working capital (50% reduction in collection days) and realised £M of annual savings in banking and FX

Worked hand in hand with the CEO to create long range growth strategy for international D2C e-commerce business backed by Octopus Ventures and Forward Partners. • Led the business performance turnaround by restructuring unit economics and EBITDA profile• Created long range growth strategy supported by five-year forecast, financing and exit strategy• Delivered series A+ investment round at an 80% uplift in valuation. • Added £1.5M additional cash in the bank by introducing good working capital processes • Built Finance team and put in place new systems, processes and operational controls.• Led Legal and BI, including Looker/Snowflake data architecture and company KPI framework. Implemented companywide performance targets and reporting

Brought in as CFO with a mission to get the business IPO ready. Hometree is a digitally enabled B2C home services business backed by DN Capital, Oxford Capital, LocalGlobe and Literacy Capital.• Closed multi-million-pound investment from equity investors• Designed and built the finance function put in place new processes, system and operational controls• Led the board and exec through a full business pivot including a new go-to-market strategy for asubscription revenue product

Stratajet is an innovative B2B software and online marketplace for private jet charter, with patented technology that optimises private jet pricing/schedules and significantly reduces the cost to consumers. Backed by Octopus Ventures, Playfair Capital and JamJar Investments. Achievements included: • Launched the business in UK and US growing from zero to $10m ARR within two years• Raised £10m funding at a doubled valuation through strong management of fundraising process including pitch decks, valuation models, investor roadshow (US & Europe), term sheets and DD• Set up all the finance, legal and HR functions in the UK and US• Awarded 5th place in Deloitte’s Tech Fast 50 (2017)

Mendeley is a B2B2C SaaS scale-up that accelerates scientific research by providing productivity & collaboration software to 4m+ global users.• Led the commercial growth from <$1m to $25m ARR over three years. The organisation grew from 50to 250 FTEs across London and New York• $14m total debt & equity investment from Access Industries ($35bn AUM), Passion Capital, AmbientSound Investments and Andurance Ventures• Delivered a $70m cash exit trade sale to Reed Elsevier (RELX) PLC and managed board, advisors and lawyers from terms to completion.• Set up finance, legal, HR and business intelligence

Betfair is a highly innovative igaming/betting scale-up (now Flutter Entertainment PLC).Reported to Finance Director and Chief Technology Officer, led financial management of Product & Technology (£100m budget, 600+ staff, 4 international offices) at Executive Committee level.Promoted to Strategy Manager in 2010, reporting to Chief Product Officer and directed strategic planning of product portfolio (c.£6bn volume with £330m revenue). Included creating and reviewing project investment proposals and buy-side M&A deals. Played key role in team that delivered £1.4bn IPO in 2010.

EMI is a major global music group. Joined on a graduate trainee scheme and provided finance support for two international record labels with turnover of £60m.Promoted into Group Finance after qualifying as Chartered Management Accountant (CIMA) in 2005.Worked with new private equity management, Terra Firma (€51bn AUM), on post-acquisition restructure and risk assurance. Including a secondment to EMI Japan to deliver a full profitability review and operational turnaround plan.