David Leferman

David Leferman Email and Phone Number

Market and Shopper Intelligence Consultant @ Information Resources, Inc.
Maryland, United States
David Leferman's Location
Harford County, Maryland, United States, United States
David Leferman's Contact Details

David Leferman work email

David Leferman personal email

About David Leferman

Experience includes: > 15+ years Market Research> 10+ years Customer Marketing> 15+ years Brand Marketing> Plus roles in Consulting, Sales and Operations.Successful record of growth at Birds Eye Foods, Reynolds Consumer Products, Nabisco, IRI, Nielsen, Nestle, and Standard Brands via diverse roles across numerous CPG categories.Specialties: Consumer & Shopper Research Insights, Custom Research (e.g. Concept/Product Testing, Package/Pricing Studies), Trade/Customer Marketing, Trade Planning/Tracking/Analysis, Exceeding Client Expectations, and Revenue/Profit Delivery

David Leferman's Current Company Details
Information Resources, Inc.

Information Resources, Inc.

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Market and Shopper Intelligence Consultant
Maryland, United States
Website:
iriworldwide.com
David Leferman Work Experience Details
  • Information Resources, Inc.
    Market And Shopper Intelligence Consultant
    Information Resources, Inc.
    Maryland, United States
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  • Information Resources, Inc.
    Market &Shopper Intelligence Consultant
    Information Resources, Inc. Dec 2009 - Present
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  • Leferman Associates
    Senior Consultant
    Leferman Associates Feb 2009 - Nov 2009
    Consulting on Consumer Research projects for Leferman Associates.
  • Reynolds Consumer Products
    Sr. Director, Consumer & Customer Solutions
    Reynolds Consumer Products 2007 - 2009
    Responsible for Market Research (consumer & business insights), Customer Marketing and Store Brand Marketing functions. Reported to CMO and led team of six people. Key achievements include: major savings in trade spending, research leading to major packaging change, new product research, price/promotion elasticity/gap study, and negotiation of enhanced syndicated research contract.
  • Birds Eye Foods
    Sr. Director - Strategic Development
    Birds Eye Foods 2004 - 2007
    Responsible for market research across all existing and new products, delivering analytic insights tempered with industry experience to help drive company growth. Selected research topics included: market structure, price elasticity, category shopability, packaging, concept-product, pricing, etc. Also, provided analytic insights used in company strategic plans.
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  • Acnielsen
    Vp, Group Account Director
    Acnielsen 2002 - 2003
    Responsible for penetrating senior management, improving client relationships, improving performance of client service team and negotiating client contract renewal. Led teams of 7 - 10 people.
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  • Information Resources Inc
    Vp, Client Services
    Information Resources Inc Jan 1998 - Dec 2001
    Directed a staff of 14 research professionals servicing a prestigious national CPG marketer/manufacturer to deliver increased revenues via consultative selling.
  • Nabisco
    Director-Trade Marketing
    Nabisco 1991 - 1996
    Responsible for the strategic positioning and tactical use of a $50mm trade promotion budget on diverse brands with sales exceeding $350mm. Managed 4-6 professionals.
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David Leferman Skills

Market Research Shopper Marketing Customer Insight Strategic Planning P&l Management Competitive Analysis Marketing Strategy Cross Functional Team Leadership Product Management Business Planning Coaching Account Management Consumer Insights Category Management Budgeting

David Leferman Education Details

Frequently Asked Questions about David Leferman

What company does David Leferman work for?

David Leferman works for Information Resources, Inc.

What is David Leferman's role at the current company?

David Leferman's current role is Market and Shopper Intelligence Consultant.

What is David Leferman's email address?

David Leferman's email address is dl****@****aol.com

What schools did David Leferman attend?

David Leferman attended University Of Connecticut.

What skills is David Leferman known for?

David Leferman has skills like Market Research, Shopper Marketing, Customer Insight, Strategic Planning, P&l Management, Competitive Analysis, Marketing Strategy, Cross Functional Team Leadership, Product Management, Business Planning, Coaching, Account Management.

Who are David Leferman's colleagues?

David Leferman's colleagues are Saeed Ansar, Ralph Espi, Karen Mclane, حسن روستایی, Florence Crochon, Joseph Kirsch, Keithy Van Aanholt.

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