David Leferman
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David Leferman Email & Phone Number

Market and Shopper Intelligence Consultant at Information Resources, Inc.
Location: Harford County, Maryland, United States 8 work roles 1 school
1 work email found @iriworldwide.com LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email

Work email d****@iriworldwide.com
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Current company
Role
Market and Shopper Intelligence Consultant
Location
Harford County, Maryland, United States

Who is David Leferman? Overview

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Quick answer

David Leferman is listed as Market and Shopper Intelligence Consultant at Information Resources, Inc., based in Harford County, Maryland, United States. AeroLeads shows a work email signal at iriworldwide.com and a matched LinkedIn profile for David Leferman.

David Leferman previously worked as Market &Shopper Intelligence Consultant at Information Resources, Inc. and Senior Consultant at Leferman Associates. David Leferman holds Ba;Ma, Economics, Math (Minor) from University Of Connecticut.

Company email context

Email format at Information Resources, Inc.

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{first}.{last}@iriworldwide.com
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Profile bio

About David Leferman

Experience includes: > 15+ years Market Research> 10+ years Customer Marketing> 15+ years Brand Marketing> Plus roles in Consulting, Sales and Operations.Successful record of growth at Birds Eye Foods, Reynolds Consumer Products, Nabisco, IRI, Nielsen, Nestle, and Standard Brands via diverse roles across numerous CPG categories.Specialties: Consumer & Shopper Research Insights, Custom Research (e.g. Concept/Product Testing, Package/Pricing Studies), Trade/Customer Marketing, Trade Planning/Tracking/Analysis, Exceeding Client Expectations, and Revenue/Profit Delivery

Listed skills include Market Research, Shopper Marketing, Customer Insight, Strategic Planning, and 11 others.

Current workplace

David Leferman's current company

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Information Resources, Inc.
Information Resources, Inc.
Market and Shopper Intelligence Consultant
Maryland, United States
AeroLeads page
8 roles · 35 years

David Leferman work experience

A career timeline built from the work history available for this profile.

Senior Consultant

Leferman Associates

Consulting on Consumer Research projects for Leferman Associates.

Feb 2009 - Nov 2009

Sr. Director, Consumer & Customer Solutions

Reynolds Consumer Products

Responsible for Market Research (consumer & business insights), Customer Marketing and Store Brand Marketing functions. Reported to CMO and led team of six people. Key achievements include: major savings in trade spending, research leading to major packaging change, new product research, price/promotion elasticity/gap study, and negotiation of enhanced.

2007 - 2009 ~2 yrs

Sr. Director - Strategic Development

Responsible for market research across all existing and new products, delivering analytic insights tempered with industry experience to help drive company growth. Selected research topics included: market structure, price elasticity, category shopability, packaging, concept-product, pricing, etc. Also, provided analytic insights used in company strategic.

2004 - 2007 ~3 yrs

Vp, Group Account Director

Responsible for penetrating senior management, improving client relationships, improving performance of client service team and negotiating client contract renewal. Led teams of 7 - 10 people.

2002 - 2003 ~1 yr

Vp, Client Services

Information Resources Inc

Directed a staff of 14 research professionals servicing a prestigious national CPG marketer/manufacturer to deliver increased revenues via consultative selling.

Jan 1998 - Dec 2001

Director-Trade Marketing

Responsible for the strategic positioning and tactical use of a $50mm trade promotion budget on diverse brands with sales exceeding $350mm. Managed 4-6 professionals.

1991 - 1996 ~5 yrs
Team & coworkers

Colleagues at Information Resources, Inc.

Other employees you can reach at iriworldwide.com. View company contacts →

1 education record

David Leferman education

FAQ

Frequently asked questions about David Leferman

Quick answers generated from the profile data available on this page.

What company does David Leferman work for?

David Leferman works for Information Resources, Inc..

What is David Leferman's role at Information Resources, Inc.?

David Leferman is listed as Market and Shopper Intelligence Consultant at Information Resources, Inc..

What is David Leferman's email address?

AeroLeads has found 1 work email signal at @iriworldwide.com for David Leferman at Information Resources, Inc..

Where is David Leferman based?

David Leferman is based in Harford County, Maryland, United States while working with Information Resources, Inc..

What companies has David Leferman worked for?

David Leferman has worked for Information Resources, Inc., Leferman Associates, Reynolds Consumer Products, Birds Eye Foods, and Acnielsen.

Who are David Leferman's colleagues at Information Resources, Inc.?

David Leferman's colleagues at Information Resources, Inc. include Nguyen Nhu, Brad Marks, Eric Suaud, Annette Brizzolara, and Saimon Beukema.

How can I contact David Leferman?

You can use AeroLeads to view verified contact signals for David Leferman at Information Resources, Inc., including work email, phone, and LinkedIn data when available.

What schools did David Leferman attend?

David Leferman holds Ba;Ma, Economics, Math (Minor) from University Of Connecticut.

What skills is David Leferman known for?

David Leferman is listed with skills including Market Research, Shopper Marketing, Customer Insight, Strategic Planning, P&L Management, Competitive Analysis, Marketing Strategy, and Cross Functional Team Leadership.

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