Represented Verizon as the student-facing brand ambassador on the campus of San Francisco State University. Communicated information to customers and students about product quality, value and style.Interviewed individuals through consumer engagements to collect and record product preferences and feedback. Collaborated with several outside marketing experts to significantly expand the influence of the company to the 30,000 plus students on campus. Created a positive, welcoming experience by demonstrating a customer first mindset by educating all on products, offers, styles and fit, as well as promotions. Executed sampling initiatives to increase brand trial and brand visibility to influence potential customers interested in the product.

Spent several months becoming familiarized with the fast-paced public relations industry. By contributing in creative efforts to leverage social media to drive clientele growth, I conducted research geared towards potential exposure opportunities for clients and their senior level executives. Religiously utilized punctual and effective time management and organizational skills to satisfy all client requests and needs. Maintained various media databases, including target media contacts. Researched, fact-checked, and crafted press releases, bios, fact sheets, and various press material, including Web site pieces promoting client interests.

As the face of Dell Computers on the campus of San Francisco State University, I continually educated students and faculty about new offers available to them from Dell's line of personal computing and at home products. Building on previous experiences, I utilized experiential marketing techniques and an in-depth know of social media to build relationships with external and internal forces in the community. This noticeably engendered keen awareness of the brand. I engaged students and visitors in daily activities and programs set up in areas of high foot traffic in order to achieve brand popularity. Increased multiple brand metrics by over 10%, as well as strengthened company revenue with high personal sales record on campus. Actively communicated information to customers about product function, quality, value, and style. Sustained customer confidence by actively listening to their concerns and giving appropriate feedback.

Director of campaign aimed towards spreading Proctor & Gamble’s college platform, ReadyU. Increased awareness of market consumer brands and products to the San Francisco State community. Dramatically increased brand consideration for ReadyU branded products (Old Spice, Olay, Tide, Crest). Delivered a positive experience of the P&G brand to guests by conveying key marketing messaging through all social media platforms along with a unique collection of guerrilla marketing strategies on campus.