David Lerma

David Lerma Email and Phone Number

Marketing Operations Leader | Expert in MarTech Infrastructure & Data Analysis |Driving Growth Through Strategic Innovation and Cross-Functional Collaboration
David Lerma's Location
Austin, Texas, United States, United States
About David Lerma

Result-oriented professional with a solid background in marketing. Expertise in effectively coordinating, planning, budgeting, managing and executing marketing mix activities. Experience with CRM, Marketing Automation, & e-Marketing technologies. Self-starter with strong analytical, business, planning, communication, presentation, and people skills.Skills: GTM Strategy | Lead Funnel Optimization | Marketing Automation | Campaign ManagementMarketing Analytics | Marketing Operations | Marketing Compliance ManagementCompetencies:Marketo | Eloqua | Tableau | SFDC | Asana | Leandata | Salesloft

David Lerma's Current Company Details

Marketing Operations Leader | Expert in MarTech Infrastructure & Data Analysis |Driving Growth Through Strategic Innovation and Cross-Functional Collaboration
David Lerma Work Experience Details
  • Matillion
    Senior Director, Marketing Operations
    Matillion Oct 2022 - May 2023
    Salford, Manchester, Gb
    Responsible for global inbound lead intake process, reporting & analytics, and MarTech infrastructure management. Brought in as a problem-solver to address key issues with existing technology & data flows, funnel conversion rates, and process development.
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  • Blue Prism
    Director, Marketing Operations
    Blue Prism May 2019 - Oct 2022
    Windsor, Connecticut, Us
    Responsible for global inbound lead intake process, global email marketing programs, and MarTech infrastructure management. Served as Marketo administrator managing all 3rd party integrations and platform governance.
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  • Solarwinds
    Marketing Automation Manager
    Solarwinds 2014 - May 2019
    Austin, Texas, Us
    Responsible for global Marketing Automation program strategy, monitoring, analysis & governance. Liaise with broader Demand Generation, Product Marketing, and Content Marketing teams to ensure team goals align to broader organization goals & objectives. Collaborate with IT and Business Applications teams to drive data and technical process optimizations between Marketo, internal database applications, and additional 3rd party systems.
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  • Dell
    Marketing Automation Programs
    Dell 2011 - 2014
    Round Rock, Texas, Us
    Key member of Public Marketing team responsible for launching Marketing Automation Platform. Responsible for developing, managing and reporting on marketing automation programs for Public Marketing organization.
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  • Dell
    Contact Data Management Programs
    Dell 2010 - 2011
    Round Rock, Texas, Us
    Responsible for contact database enhancement programs, reporting and budgeting for Public and Large Enterprise business units.
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  • Invodo
    Marketing Analyst
    Invodo 2009 - 2010
    Plano, Tx, Us
    View
  • Vignette
    Database Marketing
    Vignette 2006 - 2009
    Us
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  • Visionedge Marketing, Inc.
    Marketing Associate/Specialist
    Visionedge Marketing, Inc. Jan 2005 - Apr 2006
    Responsible for developing marketing programs to promote VisionEdge Marketing products and services; Maintaining company databases on an ongoing basis; Managing distribution of information to support pipeline development; Coordinating special promotions; Conducting marketing research projects for internal and external projects, such as competitive analysis; and Monitoring & analyzing web site activity, including SEO efforts.
  • Vignette Corporation
    Direct Marketing Specialist
    Vignette Corporation Jun 2003 - Dec 2004
    Us
    Responsible for accurately managing customer/prospect contacts and maintaining & improving data integrity residing in the Marketing database; Utilizing list segmentation techniques to maximize direct marketing campaign effectiveness; Managing and coordinating field marketing activities in the U.S. South Region.
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  • Datum-Austin/Symmetricom, Inc.
    Marketing Coordinator
    Datum-Austin/Symmetricom, Inc. 2000 - 2003
    Aliso Viejo, Ca, Us
    Responsible for planning trade shows, conferences and seminars; Managing sales leads; Executing marketing mix tasks, programs and projects; Maintaining collateral, booth materials and competitive information; Coordinating PR activities; Supporting sales and marketing teams; Managing web implementation activities; Managing ISO departmental procedures.
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David Lerma Education Details

  • Texas Mccombs School Of Business
    Texas Mccombs School Of Business
    Marketing

Frequently Asked Questions about David Lerma

What is David Lerma's role at the current company?

David Lerma's current role is Marketing Operations Leader | Expert in MarTech Infrastructure & Data Analysis |Driving Growth Through Strategic Innovation and Cross-Functional Collaboration.

What schools did David Lerma attend?

David Lerma attended Texas Mccombs School Of Business.

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