David L. Email & Phone Number

Kuala Lumpur, My

Malaysia

Driving the commercial aftersales business of Apparel and Accessories in the Malaysian market.

Malaysia

Shaped and strengthened the brand positioning for Ducati and Scrambler in Malaysia.

Malaysia

Certified Ducati Smart Jacket airbag replacement technician and Ducati technical garment consultant.

Asia Pacific

Develop strategies, implement and manage the marketing initiatives of the multiple products/solutions and to drive sales within the SEA Region: Malaysia, Singapore, Indonesia, The Philippines, Thailand and Vietnam.[Achievements]Launch of 360m media analysis solutions:Successfully managed and mobilised the launch of our media analysis solutions within the region under the 360m Insights and Advisory department with full deployment of new website, fully translated collateral and sales decks, communication eDMs and merchandise.Lead generation activities:Successfully organised and managed 6 major thought leadership programs and various other awareness seminars and sponsorship programs within the region in all countries in an effort to educate the market and key industries to create awareness on the importance of media intelligence and how it benefits the Marketing and PR personnel in improving their business communication workflows and provide insights to organisations for their planning and strategies. The objective of these events are to provide new leads and hot leads to the Sales team, and for cross-sell / up-sell opportunities.Rebranding and awareness campaign:Managed a 2-stage rebranding exercise and brand awareness campaign in SEA with the initial re-brand of Sentia Media that integrated the house of brands within the region (MediaBanc, MediaMonitors, Brandtology and 360m) to be under one roof. The final APAC re-brand to iSentia involved educating clients and potential stakeholders on the evolution and new direction of the brand with full collateral and rebrand merchandise; and also oversaw a successful iSentia brand launch at a thought leadership event in Kuala Lumpur inviting clients and Marketing/PR heads within the industry while introducing them to a host of integrated solutions and create awareness on the importance of media intelligence.

Managing the advertising, media and promotional needs of the University in attracting local and foreign students, professionals, and researchers through various marketing initiatives, events and brand campaigns within the APAC region.Advertising and Promotions:> Managed the annual A&P budget and ensuring implementation of cost effective budgets while generating constant publicity and exposure to create awareness for the University.> Managed university student recruitment campaigns – Open Day, Application Day, Parent Info Day, and Event campaigns and publicity material across the range of advertising mediums.> Optimised the usage of social media marketing and assisting in the setup of new media platforms for the university, mainly through Facebook, Twitter and YouTube, and conducting online web seminars for student recruitment activities for the university.> Managed the conceptualising, copywriting, design and production for ATL and BTL materialsBranding:Sole custodian and guardian of the Monash University brandname and logo usage where all collaterals that carry the Monash logo is checked and approved before production and publication, in accordance with strict branding guidelinesPublic Relations and Media Relations:Handled of Signing ceremonies and MOUs for University level collaborations with Industry partners and various government departments in Malaysia and across the globe and assisted the Media Manager during Media related events, acting in a PR role during press interviews, and press conferences, and media events, attended by the Prime Minister of Malaysia, Crown Prince of Perak - Raja Nazrin, Tan Sri Jeffrey Cheah, Australian High Commisioner, Minister of Higher Education, and other VIP dignitaries.Events:Organised and manage main campus events including Monash 10th Year Anniversary celebrations, Open Days, etc. from overseeing of setup to organising manpower and back-end operations

Malaysia

Managed the marketing and communications needs for Primary, Secondary educational material and dictionary publications while organising educational seminars for MOE and MOHE catering to teachers and lecturers.Other responsibilites:Organize seminars, exhibitons and book launches, and other eventsPrepare press releases for eventsFacilitate branding exercises and preparing of promotional materialsLocal correspondent for Oxford University Press in-House Magazine, The Recorder and RECORD.Responsible for company's annual participation in KL International Bookfair

Malaysia

Editor for English Language Teaching Department, tasked with handling Primary and Secondary School English syllabus, managing authors and dealing with Design and Production teams to produce workbooks based on the English syllabusOther responsibilities:Organize and co-ordinate seminars.Prepare press releases.Emcee for company-wide events and seminars.Co-ordinate and handle book projects with Ministry of Education.

Organized Property Fairs.Marketed Australian and New Zealand properties.Handled press releases.