Most companies have great products and services which solve their customers problems in unique ways. Unfortunately, many of these same companies have trouble explaining how they do this and struggle to create effective marketing strategies to get the word out.I know how tough it can be. For 10 years I served as the Marketing Director for B2B brands and services, and worked with local companies to clarify messaging and create marketing that works.At Spartan Branding, we work with clients to help them create messaging that clearly communicates how they solve their customers' biggest problems and assist them in creating marketing plans and digital content to generate more leads and increase sales. We also offer ongoing coaching engagements for companies with internal marketing, sales, and customer service staff who need additional support to make a big impact at their company as they work with customers.Clarifying your messaging is as easy as ever with Spartan Branding.1. Schedule a free 30-minute consultation to identify key needs for your company.2. Get a customized plan to clarify messaging and create a marketing strategy.3. Generate more leads, increase sales, and see your business grow.Visit SpartanMarketing.Agency for more information.

• Responsible for strategic branding and marketing management at Thermaco. Sets direction for marketing goals and drives the successful execution of the strategy by allocating sufficient marketing resources, time, and energy. • Working with the Thermaco CEO, President, and Sales Manager, sets sales and marketing goals for the year, and measures the success of sales and marketing efforts at Thermaco. • Develops and manages the marketing budget.• Develops capabilities, systems, and processes, which seek to increase the efficiency and effectiveness of marketing operations at Thermaco. • Contributes to the development of new products and product updates to meet developing needs in the pretreatment market.• Manages e-commerce and digital marketing activities relating to Thermaco brands.• Responsible for all aspects of branding Thermaco products, including market segmentation, defining customer needs, and positioning brands to exceed expectations for customers.• Supports sales efforts through ongoing marketing campaigns, development of marketing content and management of content through digital and print media.

Responsibilities include setting marketing goals and strategy for Thermaco, a thought-leader in the water pretreatment industry, managing long-term projects and day-to-day activities associated with the branding, positioning, and advertising of its products, and supporting in a variety of other areas including customer service, product development, and sales.

Managed the marketing activities for the startup concrete floor finishing company. This included completely rebranding the company as a professional, quality-driven alternative to other concrete polishing companies. Specific activities included management of web presence, search engine marketing and analytics, trade show management, development of marketing collateral, and print advertising. Assisted in management of crews and sales personnel and involved in the hiring process for several employees. Company revenues increased more than 400% over the first two years as marketing manager.