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TL/DR: I've led online marketing initiatives based on optimization analysis for clients for 20+ years, especially in email. If you have any issue that you think that marketing and advertising can fix, let's talk. You will enjoy the conversation, and get something useful out of it.I'm a senior marketing / advertising director with wide B2C, B2B, SaaS, e-commerce and non-profit experience. I've got a wide skill set and a lot of hands-on experience, with the biggest concentration to date in email. I'm looking for a full-time leadership role, and to offer mentoring services.In my career, I have directed thousands of acquisition marketing pieces, with high response rates, efficiency, and cost accountability. Work combines optimal direct response marketing practices with brand sensibilities to produce cohesive digital marketing strategy. This work has driven companies from start-up to eight figures in annual billings at multiple employers.My lead generation experience started offline, including direct mail efforts. From there, I added retargeting, reactivation and acquisition banner ads, microsites, sales collateral, email marketing campaigns, including new customer acquisition through sweepstakes and content newsletters, and fulfillment (catalogs, direct mail campaigns for postcards and newsletters, sell sheets, PR and Web site copy). I've also done a little search engine optimization, helped clients go from pay-per-click to true ROI, did list management and media buys, traditional marketing and more. I've also worked in pharma, which gave me insight into hundreds of treatments and campaigns.My past experience is in managing teams of up to 10, doing statistical analysis, and writing and running a wide range of campaigns. If you need sales support materials on deadline, a tradeshow presence in booth or panel, or a Webinar, can do. I've relaunched catalogs for nurturing "dead" leads back to life. Network includes experts in many disciplines, and all work is part of an integrated marketing program. My platforms include Salesforce, Pardot, Monday, Asana, Wordpress, Google Analytics, Google Suite, Microsoft Suite, many more. New systems, categories, etc., don't shake me.My recent work is in non-profits, media, event marketing, content generation, social media and web site development. I've also done a full strategy deep dive and re-concept of an online education prep service, with product strategy, e-commerce optimization on Amazon, co-promotional marketing tie-ins and a lot more. I have a motor, and I'm immersive for the right leadership and motivation.
Marketing And Advertising Direction
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Senior Marketing ConsultantMarketing And Advertising DirectionNew York, Ny, Us
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Email Marketing ManagerThe Foundation For Individual Rights And Expresssion Nov 2022 - Aug 2024While at FIRE, I was able to led the email program's efforts to:· Double open rates and raise click rates by over 50%· Cut bounce, opt-out, and spam complaint rates· Track and improve read rates, multi-open and multi-click· Implemented an “if/then” perpetual testing service, while avoiding single-KPI optimization· Oversaw successful transition from shared to dedicated IP, and the launch of an SMS program· Created QA documentation, optimal tactics sharing across departments, company-wide learning opportunities and enhanced “drip” campaigns
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Senior Marketing ConsultantMarketing And Advertising Direction Feb 2021 - Nov 2022M&AD is an a la carte agency of strategy, copy, design, and technology experts.· We function as a diverse strategic marketing resource, with a focus on custom creative projects on tight deadlines for clients with high needs· Recent clients include but are not limited to supply chain SEO blog posts (Craft.co), commercial insurance (Chubb Financial), online publishing (OZY Media) and AR (AR Artisan)· Our channel expertise includes but is not limited to email, display, paid and organic social· Our other areas of expertise include but is not limited to B2B, B2C, online education, fashion, apparel, cloud services, legal, pharma, health sciences, PPE and more
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Marketing OfficerGoogle Via Creative Circle Jan 2020 - Dec 2020I took on a 1-year contract role with Applied Digital Skills online education program. During this contract, I led a team that• Grew list by 3X in one year while improving click through rate, multi-click, unsubscribe and bounce• Saved Google over $250K by bringing copy-writing in-house • Improved opt-in by over 55% from spearheading strategies on site• Invented new metrics to find hidden winners while generating 50+ creative insights from testing -
Director Of Campaign ManagementInnervate (Formerly Revjet) May 2017 - Mar 2019San Carlos, Ca, UsThe RevJet Ad Experience Platform was the first enterprise-grade SaaS platform that orchestrates meaningful, personalized ad creative experiences at scale. RevJet was purpose-built to power all ad creative use cases including DCO, personalization, audience management, creative performance visualization, experimentation, and self-optimizing performance competitions.This role gave white-glove service to onboarding clients to graduate them from discounted pilots to fully paid long-term implementations. -
Director Of Email And AnalyticsMng Direct Jul 2015 - Feb 2017I led a comprehensive overhaul of the email program, driving over 70% click improvement year over year, while developing a far greater understanding of engagement on a wide range of variables. Through the creation of a managed index that took into account a wide range of engagement metrics, I was able to improve the company's understanding and performance in a wide range of departments, and limit decay in open rates despite a lower quality of treatment categories, through the use of better subject lines, sender name use, optimal dayparting and more.
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Senior Director Of Creative ServicesMybuys Jun 2011 - Mar 2015San Mateo, Ca, UsFor MyByys, I acted as in-house agency for clients while learning category-wide marketing practices My Buys was a first party data provider that lets clients use deep data recommendations in ads, Web sites, and email. During my tenure, I was able to • Lead the team from under $1 million in billing in 2011 to over $12.5 million in 2014• Manage internal and external design and coding teams for online advertisements• Complete up to 1,200 jobs a month, with copywriting and traffic management roles• Help land and retain dozens of top-tier (+$10K per month) clients, in direct and pitch calls, with senior sales personnel • Reduce per capita job costs by over 50%, saving company over $95K in 2014, though process enhancements, contractor negotiations and process innovations• Advise management on product enhancements for HTML5, mobile, native / content campaigns and more• Deliver best-in-company deadline and throughput metrics (over 99.2% on time and error-free)• Promoted from Director level in July 2012 -
Director Of Email ServicesDatran Media Jun 2007 - Jun 2011At Datran, I led in-house and external teams to produce hundreds of emails, ads, landing pages and marketing pieces for an email acquisition and monetization service provider. We were able to drive over $265K in direct billing for premium clients, and millions more in indirect revenue gains from creative wins over control pieces. The rule required me to conduct dozens of client calls and consultations. While at Datran, I managed to triple output and success rate over tenure, and save the company over six figures in negotiations with vendors and through production enhancements.
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Senior Marketing ManagerPhorm, Inc Feb 2007 - Jun 2007London, GbAt Phorm, I provided general marketing support for sales, business development and engineering. This included the creation of technical documents and presentations, as well as performing business development research. -
Associate Director Of Creative OptimizationAzoogleads Jul 2006 - Jan 2007Azoogle needed an affiliate marketing programs with marketing and lead generation materials for partners and white labels. While there, I was able to:• Increase response and conversion performance for dozens of properties, with average conversion lift over 25%• Develop optimal practices around landing pages, emails and banner ads -
Senior Marketing Communications ManagerThe Claria Corporation Jan 2001 - Jun 2006UsI added over $10 million in billing through the development of optimal creative practices for a performance marketing company.Claria (fka Gator) was an adware provider, with targeted online ads delivered to over 100 million desktops at its height. • Led creative teams through three-year revenue rise of $4 to $14 to $40 million in annual revenue• Generated over $10 million in incremental profits from client retention, performance gains and higher eCPM• Created unique and highly successful online ads for over 1,300 clients, including over 80 in the Fortune 500• Coordinated business development findings, market research and database analytics to educate clients • Managed nine-person team while writing, editing and presenting optimization briefs to top-tier clients • In tests, optimized art outperformed client and agency art over 85% of the time (average gain: 25%) • Produced in-house print ads, white papers, press releases, e-mail newsletter ads and Web site copy • Promoted from Marketing Communications Manager in June 2003
David Mountain Skills
David Mountain Education Details
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S.I. Newhouse School Of Public Communications At Syracuse UniversityJournalism -
Syracuse University - Maxwell SchoolPolitical Science And Government
Frequently Asked Questions about David Mountain
What company does David Mountain work for?
David Mountain works for Marketing And Advertising Direction
What is David Mountain's role at the current company?
David Mountain's current role is Senior Marketing Consultant.
What is David Mountain's email address?
David Mountain's email address is da****@****ail.com
What is David Mountain's direct phone number?
David Mountain's direct phone number is +160995*****
What schools did David Mountain attend?
David Mountain attended S.i. Newhouse School Of Public Communications At Syracuse University, Syracuse University - Maxwell School.
What skills is David Mountain known for?
David Mountain has skills like Email Marketing, Online Advertising, Online Marketing, Digital Marketing, Advertising, Lead Generation, E Commerce, Marketing, Direct Marketing, Seo, Digital Strategy, Social Media Marketing.
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