David Lockwood Email and Phone Number

Recruited as member of Executive Team holding P&L accountability for sales and marketing across all channels throughout the US and Internationally. Crafted long-term strategy to optimize sales and profits by re-locating plants, improving production efficiencies and targeting key customers to drive sales and profits. Established pricing, developed and introduced new products, managed operating and capital budgets, formulated long-term strategic business planning. • Grew sales 54.5% in two years, averting two US plant closings. • Achieved 2016 revenue objectives and doubled EBITDA '16 over '15 • Grew volume double digits year over year in 2015 and 2016 • Re-built US sales team; successfully negotiated three-year co-manufacturing contract with major national bottled water manufacturer

Director of Sales, Southern US, Supermarket Channel (12/13 -2/15)Held P&L accountability for $390M business comprised of six domestic water brands, all international brands and three newly acquired bottled tea brands. Trained and directed 12 Account /Sr. Account Managers and one Category Manager. • Achieved 2014 volume (+11.8%), VC and spending targets. • Led Eastern US Sales and Operations team across 17 US plants. • Secured Nestle Pure Life distribution with incremental sales of 5M cases annually.Division Manager, Supermarket Channel (1/09 - 11/13)Managed 24-state supermarket channel sales across the Southeast, Mid-Atlantic & Midwest for $315M business, leading team of 15 key account managers. • Achieved volume, spending and VC objectives four consecutive years.• Formulated brand strategies, annual plans, budget targets and profit objectives. • Personally managed relationships across five manufacturing facilities and with key customers. • Designated as National NWNA trainer; led eight programs throughout the US and Canada. Zone Manager, Florida Direct, Tampa, FL (2001–2008)Recruited by General Manager with P&L accountability for $170M business. Built and led team of 70 Formulated brand strategy and annual plans to achieve P&L, volume, revenue, trade spending, account marketing, T&E and G&A objectives. • Transformed territory’s vision, strategy and structure into company’s first 100% direct sales organization which was implemented nationally, replacing prior broker network. • Led four restructures of Southeast teams over seven years, in response to changing economomy• Managed relationships with three manufacturing facilities. • Exceeded volume, spending and P&L targets all years.• Promoted most team members into management positions out of all Zone Managers in company.

Purchased and orchestrated turnaround of $280K financially-troubled packaged ice company. Wrote business plan, refocused strategy on retail channel, redesigned product packaging and sizing; invested in new equipment, recruited manager to run day-to-day operations and hired temporary sales team to drive business growth. • Opened 200 retail customers in first two months. • Secured financing to purchase capital equipment for $950K. Propelled company from imminent bankruptcy to $1.2M in annual revenues. • Became debt-free in 2010 and executed sale of business in 2011 for 6X EBITA.

Sr. Manager, Customer Development, Southern Customer Business Center, Tampa, FL (1998–2000)Promoted to develop and lead team of nine in sales of Quaker Oats full portfolio of products, holding P&L accountability and reporting to Division Vice President. Held personal account responsibility for Winn Dixie, A&P, Associated Grocers and Fleming, with combined annual volume of $95M and trade marketing budget of $15M.Grocery Field Manager, Southeast Region, Tampa, FL (1995–1998)Recruited to manage $82M supermarket channel sales of Gatorade and Snapple lines. Led, directed and motivated four sales professionals, five food brokers and one beverage distributor in largest global Gatorade market. Personally managed Publix Supermarkets chain with $40M in revenue and $13M trade promotion budget. Traveled ~35% throughout five state area to call on corporate headquarters and buyers.

Senior Manager, Customer Development, Tampa, FLManaged $32M Florida territory with full P&L accountability for sales of Coca-Cola complete product portfolio Region Sales Manager, Refrigerated Products Division, Denver, COManaged $50M six-state area, directing four sales professionals and four food brokers.Trade Marketing Manager, Refrigerated Products Division, Houston, TX Headquarter staff assignment to develop annual business plans for five Western Area Regions representing 28% of Company's total case volume.District Sales Manager, Dallas, TX Awarded Coca-Cola Foods' highest Management Award, as District Manager of the Year

Promoted through positions of increasing challenge and responsibility including managing five divisions with $625M in sales and $800K trade budget.Region Sales Manager, Nashville, TNAssociate Zone Marketing Manager, Dallas TX Account Representative Supervisor, Atlanta, GAAccount Sales Representative, Jacksonville, FL