•Execute commercial analysis for Wind, BESS, and Clean Hydrogen projects across Mexico and the US Gulf Coast.•Support business development teams in techno-economic assessments and permitting processes.•Perform quantitative and qualitative analyses to understand the country's strategic needs in growth, income, marketing, and project development.•Elaborate market and competitive analyses for project development and partnerships.•Analyze forecasting, assumptions, and identify strategies to maximize project value and quantify risk.•Monitor regulations, policies, and laws on hydrogen subsidy schemes globally.•Conduct global market research on hydrogen/ammonia companies, communicate findings to decision-makers, and promote differentiated value propositions.•Provide support, create dashboards for commercial teams on policies, competition, long-term forecasts for power, capacity, REC prices, hydrogen and ammonia demand, and price discovery.•Actively participate in meetings to inform US commercial teams about market developments and trends.Achievements:•Conducted techno-economic comparative study and assessed whole value chain life cycle analysis between hydrogen carriers.•Created dashboards for Synthetic Fuels, Hydrogen, and US BESS competitive landscape.•Educated core business directives on hydrogen and its competitive landscape.•Analyzed and delivered long-term power and capacity price forecasts for a +US$500M wind project.