David L. Day, Mba Email & Phone Number

Boston, Massachusetts, United States

With extensive experience in leading the design and implementation of enterprise application solutions, I excel in aligning technology with business strategy and requirements. As a Fractional CIO, I develop strategic roadmaps for a diverse portfolio of applications, including ERP, CRM, warehouse management systems, web applications, and other systems, ensuring seamless evolution in line with organizational goals.I document system architecture and recommend future state architectures. I oversee the process of documenting business requirements, recommend appropriate systems and vendors, and manage implementation and integration processes. Collaborating with teams across Operations, Quality, Supply Chain, Marketing, Sales, IT, HR, and Finance, I ensure that business applications meet industry standards and compliance regulations.My work emphasizes clear communication and relationship-building, serving as a liaison among different business units to understand and prioritize their needs. I also establish strong vendor relationships to ensure high-quality performance of products and services.In project management, I oversee timelines, resources, budgets, and risks, ensuring successful deployment of systems and solutions. Additionally, I provide regular performance reports and drive continuous improvements to enhance efficiency and effectiveness.With a deep understanding of technology systems, business application architecture, digital products and a range of industry sectors including Life Sciences, Healthcare, Media/Telecom, Manufacturing, Food & Beverage, Professional Services, Ecommerce, and others, I am dedicated to maximizing technology utilization and fostering innovation to drive organizational growth.

Greater Boston

Manage software engineering teams throughout the entire software development lifecycle (SDLC). Provide strategic direction and support to ensure projects are completed on time, within scope, and with high-quality standards. Foster a collaborative and innovative work environment.Lead product management efforts by guiding teams to define project scope, goals, and deliverables. Work closely with stakeholders to gather requirements, prioritize features, and develop product roadmaps that align with business objectives and customer needs.Oversee and support UX/UI design teams to ensure user-centric designs that enhance user experience. Review design prototypes and provide strategic feedback to ensure usability, accessibility, and visual appeal.Coordinate and oversee all phases of development by managing development teams from initial planning and design to coding, testing, and deployment. Ensure teams adhere to best practices, coding standards, and project timelines.Implement and oversee front-end quality assurance processes by managing QA teams to ensure that digital products meet high standards of performance, functionality, and user experience. Work closely with the team to identify and resolve issues before release.

Greater Boston

With extensive experience in enterprise application solutions, I aligned technology with business strategy. I developed strategic roadmaps for ERP, CRM, warehouse management systems, web applications, marketing websites, and eCommerce platforms, ensuring seamless transitions.I documented and recommended future state architectures, oversaw business requirements, recommended systems and vendors, and managed implementation and integration. Collaborating across Marketing, Sales, Finance, Quality, Supply Chain, and IT, I ensured compliance with industry standards.Specializing in CRM, marketing websites, eCommerce solutions, ERP and other core business systems, I led transformation efforts in architecture and tech stack strategy, implementation, and support. I managed application vendors to integrate technologies to enhance and drive customer engagement.Emphasizing communication and relationship-building, I acted as liaison among business units and established strong vendor relationships. As a Program Manager, I oversaw budgets, timelines, resources, and risks, ensuring successful deployments and driving continuous improvements.With deep expertise in ERP systems, business application architecture, and marketing technology solutions, I worked with clients like Bose, AT Cross, Conair, Scantron, Nothing Bundt Cakes, Eckler's Automotive and many others. I maximized technology utilization and drove organizational growth through innovation.

Crafted compelling narratives and marketing materials to drive awareness of The O League's programs and initiatives. Managed the digital presence, overseeing both our website and social media channels to ensure consistent messaging and engaging content that resonated with our target audience.As the Communications Director, I leveraged innovative communication strategies to increase online engagement and cultivate a vibrant online community. Worked closely with internal teams to align communication efforts with organizational goals and initiatives, ensuring that our messaging remains coherent and impactful.Built and nurtured internal and external relationships with community partners to expand The O League's reach and influence, ultimately advancing our mission of empowering students to thrive academically, athletically, and beyond.

Managed all online brand interactions through social media, email newsletters, website content and comments, and advertisements Launched redesigned website utilizing proper optimization techniques, URL redirects and proper naming structure, enhanced page load speed, reduced file size to increase search ranking and organic traffic Developed unique content utilizing professional medical providers, editing and posting to site Increased traffic to the website 1,000% in two years to over 1.2M visits per month Monetized a previously not-for-profit website through digital and physical productsDefined all website content and creation, including managing bloggers, web development projects, site optimization, outreach and inbound marketing projects Collaborated with web development, search engine optimization, and marketing strategy teams to increase overall user interaction and launch campaigns

Directed the comprehensive digital presence for four prominent brands, leveraging company websites, blogs, forums, advertisements, emails, and social media platforms to ensure cohesive and impactful online engagement.Drove innovative marketing campaigns, significantly increasing customer loyalty, expanding the email subscriber list, enhancing click-through rates, boosting social media engagement, and ultimately elevating industry influence and revenue.Effectively managed the Web team in SEO, Paid Search, Web Design & Development, Information Architecture, Market Strategy, and Social Media, ensuring seamless execution of digital strategies.Spearheaded the development and launch of a new brand website, acting as project manager, copywriter, and content creator. Collaborated cross-departmentally to establish an expansive and user-centric eCommerce site.Led UX/UI design initiatives to enhance user experience and interface design, ensuring an intuitive and engaging customer journey across the website.Established and implemented strategic processes to enhance brand advocacy, improving overall company sentiment and positioning the organization as a leader in customer service excellence.Measured and reported key performance indicators (KPIs) to track the effectiveness of digital strategies, providing actionable insights to drive continuous improvement and accelerate business growth.

Developed, designed and launched a local music website to allow artists to share their music and live performance information with fans.

Managed graphics and copy content, and collaborated with IT to launch new 500+ page websiteConceptualized, created, and implemented radio/internet/print media advertising and direct mailing campaigns, resulting in over $1 million in revenueComposed internal and external communications, including design and layout of quarterly newsletter, intranet content, corporate emails, and collateral materialsEstablished and nurtured professional relationships with vendors, customers and partners to ensure continued positive company interactionResearched and analyzed national advertising campaigns and proposed solutions resulting in $100K in savingsImplemented a new internal process to more accurately reconcile a multi-million dollar marketing budget

Mba, Marketing & Management

Activities and Societies: SIFE (Students In Free Enterprise)

Ba, Liberal Arts

Activities and Societies: Art Students League Executive