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At every start up company in a competitive environment we all wear many hats, and nowhere is that more true than with the role of founder of Walk Light Media....Built out the business plan and modelDeveloped collateral for all sales and business developmentActively engage sponsors and advertisers to leverage Walk Light Media's knowledge and relationships in the interactive media space to create brand awareness and goodwill.Regularly meet and collaborate with Agencies and Fortune 500-1000 advertisers to help them understand our unique value proposition.

Established new advertiser accounts that needed to gain understanding of and penetration into the digital media spaceCreated blueprint for website development using industry wide best practices including SEO and SEM Built out advertising strategy helping to reach target demographic and establish new revenue streams Increased company visibility as well as new leads and traffic by an average of 50% within 3 monthsDeveloped ad copy and worked with designers to finalize all creative ad campaigns, including but not limited to flash ads, html email, search copy, etc. .Increased company revenue by at least 24% over same period previous years through the creation of a Point of Purchase up selling program while increasing return business through unique loyalty programs

In charge of all media sales and media operations, reporting directly to the CEO and President Collaborated with Engineering and Product departments to help create salable media products including taxonomy developmentActed as lead media consultant assisting ISP-Sales team to explain Adzilla's unique value proposition Handled all media related contract negotiations and worked with VP of Finance to develop Media Terms and Conditions that complied with industry-wide best practicesDeveloped and fine tuned collateral as well as media specific systems and processes Created new relationships with preselected strategic partners through direct interaction with VP and C level contacts within my networkCreated six month and sixty day multi-variable dynamic revenue projection forecasting toolDeveloped "Go To Market" strategy including new charter advertising program targeted at specific direct response marketers

Sold email as well as banner and sponsorship advertising across 15 different verticalized publishersEstablished new agency relationships with Health, Lifestyle, and Pharmaceutical advertisers for the company through networking, effectively getting the company dozens of RFP's First company sales hire to be able to effectively bring in new advertisers and revenue for the company since its inceptionLeveraged established relationships to secure test budget across suite of sitesManaged sales pipeline and created revenue projections for both monthly and quarterly reportsRegularly developed sales collateral for both telephone and in person meetings

Assumed full P & L responsibility, including oversight of online advertising sales, media buying, account management, as well as accounting Turned ad network profitable for the first time in over 8 months during first month as GM and exceeded network revenue goals for fourth quarter by 18% Sourced and managed all new inventory in order to limit lost revenue opportunities while simultaneously increasing company margins in the first month from 31% to 43% Grew network revenue month over month from 31% prior to becoming GM, to upwards of 53% Held weekly sessions with CEO and COO to discuss top-line strategy and direction of the companyExecuted plans to grow current company revenue and create new revenue streams through new technology

Recruited, interviewed, hired and trained new sales and account management personnelPersonally responsible in closing over $2.5 million dollars in new business for the year exceeding individual goals Sold to Direct Marketers like Insweb, RealtyTrac, Bidz.com, 1800PetMeds, Nutracore, True.com as well as Agencies like US International Media, Deutsch, Media Contacts, WWWorldMedia, Agency.com, Digitas, Beyond Interactive, etc.Developed, implemented, and managed the company's advertising sales strategy including budgets and projections for online advertising revenueOversaw the trafficking, execution and reporting of all advertising buys placed with the companyManaged online partnership development to drive traffic, customer revenue and brand awareness

Initiated contact and established relationships with decision makers at agencies as well as direct marketersSold both Contextual text link advertisements on a CPC and Contextual graphical units on a CPMWas a top performer month over month with new deals sourced through intense cold calling and networkingDeveloped and executed email marketing campaign through which the inside sales team broke the company sales record for the month

Prospected appropriate advertisers for the ad network and established contact with decision makers Established relationships through consultative selling and closed new business Helped clients establish positive ROI and meet their back end metrics while increasing spendRegularly met or exceeded sales quota through the application of multiple selling techniquesSkills, Languages, and TrainingProficient in Microsoft Office Suites, Salesforce and Netsuite CRM's, multiple ad serving solutions including but not limited to Yieldmanager, DART, ZEDO, Atlas, MOJO. .Rudimentary understanding of HTML, Javascript, and iFrame technologies as well as in-depth understanding and familiarity with various ad serving technologiesLaredo Group Intelligent Selling of Internet Advertising, and Media Planning and Buying coursesCompleted various courses and seminars on sales techniques including Spin selling and One-call closing techniques