Investments in real estate, technology and green business.

Helping drive product development, product marketing, and product sales of Shared Assessments vendor risk management tools like the SIG Questionnaire and professional third-party risk certifications for Third-Party Risk Management (TPRM).

Responsible for revenue, margin, branding and lifecycle of Dell branded electronics across North America. Over 1,000 skus under management.Designed and executed a new digital marketing campaign using paid search, display advertising, retargeting, and a new microsite/landing page. Microsite was developed in BigCommerce (a leading SaaS based commerce engine), and features new content, video and a logic-based Help Me Choose function.Augmented mobile purchase path with a new SMS experience using TextMark. Designed new sales opportunity dashboard for sales team using Tableau and PowerBI, data visualization tools. Opportunities include account purchase history, out of warranty, product-based lookup tool for product transition management, and acquisition tool pairing budget size against share of wallet for increasing lines of business sold into customer accounts.Project management responsibility for sales tools (including DbaaS).Classic product marketing duties include sales support, bid and deal support, internal sales tool development, customer facing product deliverables, outbound market research, online market research, persona based case studies and video-based online content, product detail content, operations support, forecasting, KPI reporting, deep analytics through Excel, Tableau and PowerBI.

I joined the firm in a multi-faceted role to create and manage the introduction of direct and online marketing of new products. Our customers were household and small business markets and manage all aspects of the Division’s operations from strategy and concept development through execution. For each initiative, I assembled project teams from other company divisions and 3rd parties for product design, marketing strategy, and operations. I managed the work of manufacturing partners in China and Florida, led creation of sales and marketing collateral, and trained sales representatives in new product lines. I represented the company at tradeshows nationwide, and monitored consumer trends for new product opportunities. I designed new products, sourced materials, developed pricing based on competitive market analyses, created sales sheets, and led training of sales representatives. Key AchievementsSales growth from $30,000 to more than $250,000 in the first full year of operations.Successful launches of 6 new products for North American markets.Go-to-market strategies and campaigns for 3 unique buyer personas, multiple product lines, and radically different value propositions.Design and launch of an entirely new website that included an online store, transaction and analytic capability, SKUs, and shipping, as well as the launch of the click-to-chat function.

I was recruited to lead the online sales and marketing strategy for this global industry leader in security software and had direct P&L responsibility for 25% of company revenues. I directly supervised staff and assembled project teams from multiple divisions including IT, marketing, and sales in designing strategy and online presence to drive revenue increases and order value by improving buyer conversion and product merchandising. I led campaigns across paid search, email, display/retargeting ads, affiliate programs, international expansion, in-product marketing and 3rd party integration programs. In addition, I created monthly pricing and promotional strategy and content across site and channel and generated weekly performance reports as well as monthly and quarterly executive reviews.Key AchievementsI led the design of a high-performance landing page and a new online store format that included a customer self-help tool page, both of which remain in service as of late 2014 and are the highest performing pages on the entire site as measured by every common metric.I retained and managed the work of Digital River for SEM, affiliate, and email programs; retargeted through iProspect; and launched online sales chat that increased conversions 15% and revenue per visitor 19%. This enabled us to meet our goal of 15% year-over-year growth.We were able to reduce Direct Response media spend to achieve the target $2:1 ROI and blended $4:1 ROAS on paid search across brand, non-brand, and contextual.I used Omniture and Google Analytics to monitor campaign success via automated dashboards and optimization strategies (A/B/n and MVT); increased RPV 8% to 25%.I led a global team with implementation of pre-installed version for Sony OEM laptops and desktops. Included a “free for 30 days” trial and automated upgrade/purchase option.

I led a team of 5 at this privately held software engineering firm focusing on endpoint security software and SaaS solutions in designing and executing strategies to increase online traffic, revenue per visitor, buyer conversion, and average order value through effective product merchandising, planning and administering quarterly budgets of more than $1M and using a wide variety of methods and technologies to expand in both domestic and international markets while reducing the cost of acquisitions. I had full P&L responsibility for approximately 20% of the company’s revenues.Key AchievementsI developed a new sales forecast model and key performance indicators (KPIs) to predict sales within 6%.I also led the design of a standardized landing page, which reduced the number of unique pages, lowered page-maintenance costs, and increased revenue per visitor more than 28%.Utilized analytics packages from Omniture, Google Analytics, and Pivotlink to provide comprehensive analysis and executive dashboards.I led multiple integrated marketing campaigns that increased conversion rates more than 5% via a sweepstakes promotion across online channels, offline channels, and automated marketing features via YesMail.I designed Webroot’s social media and content for Facebook and Twitter and launched a Ratings and Reviews platform with Bazaarvoice.I guided focus groups and online research to improve insight into customer profiles and develop segmentation strategies to build brand awareness and understand initial purchase motivation and overall site experience.

Team Manager, Factory-installed Software, 2007–2008Here, I supervised teams of up to 5 in managing both front-end marketing and back-end operations to grow revenue and margin from factory-installed software, enhancing online and offline channel performance and designing overall strategies and cultivating new lines of revenue by launcning 15 new preinstalled products. The additional high-margin revenue per machine ultimately totaled more than $30M. I also managed the launch of the Dell Download Store to drive additional POS/APOS software revenue.Team Manager, Parts, Upgrades, and Supplies, 2006I led a team of marketing professionals in managing a new product launch that increased revenue from parts and printer consumables 80% annually, generated $3M in incremental revenue in the first quarter with the launch of an online fulfillment process, and produced $100K incremental revenue weekly from parts and upgrade sales.Printer Consumables Product Marketing, Brand/Product Line, 2004–2005I championed the launch of new printer consumable products across all sales channels, customer segments and verticals, led global product development strategies by collaborating with Asia-based Product Group and European Brand teams, and successfully managed the consumables brand throughout all North and Latin America. Increased unit sales over 8 consecutive quarters to generate $15M in new annual sales. Dell Marketer of the Quarter 2x and Gold Customer Experience Award.Field Marketing Manager, Higher Education, 2001–2004Segment marketing lead generating more than $15M annualized incremental revenue and managed the Dell presence at 12 trade shows annually. Developed the Intelligent Classroom concept which grew revenue $100M annually. Marketer of the Year, Marketer of Quarter 2x.Federal Enterprise & Relationship Program Manager, 2000–2001I led the development of marketing plans for enterprise-class, relationship customers, and closed multibillion-dollar sales with US military.

Worked on various contracts with EPA (SuperFund and Brownfields), DOD (Deputy Under Secretary of Defense for Environmental Security - Base Realignment and Closure program BRAC), OSHA (Site Health and Safety Audits), and GSA (Geographic Information Systems used to catalog GSA-owned sites)

Geologist and safety officer with an environmental science and engineering firm.