I function as a marketing program manager for Oracle and NetSuite, planning content and marketing campaigns and overseeing them from ideation to creation, managing cross-functional teams to develop product, industry, and tech marketing materials. I also create content and act as a subject matter expert for SEO, financial management, accounting, and ERP.

Served as the content operations manager for the SEO-driven business solutions project for Oracle and the NetSuite Global Business Unit, working across product, web development, marketing, and demand generation departments to create content that drives traffic, generates leads, enables sales, and yields triple-digit traffic growth. This involves managing our contractors, directing a team of editors, and working with developers to ideate, create, and QA hundreds of articles a year — and then beginning the process again, using analytics and testing to optimize our processes and drive even more leads.In a creative capacity, I also work with sales teams and marketing campaign managers to develop omnichannel content marketing materials that target specific products and competitors, including: white papers, infographics, social media posts, case studies, eBooks, email and website copy, data sheets, bylines and even graphic novels.

Managed content and product marketing materials for the NetSuite GBU and Bronto SBU, working with design and web teams to produce web copy, email marketing materials, paid ads, webinars, podcasts, and social media posts. Performed digital strategy and SEO work to relaunch the website.

The intersection of SEO, influencer marketing, and creative, content-driven marketing campaigns; tasked with developing and executing content marketing strategies that engage influencers and customers alike, resulting in increased organic search presence for our clients.Combines elements of creative content development and public relations with a search engine marketing spin to promote client’s products/services to target markets and influencers in their space and determine what type of content will be most beneficial for building the client’s inbound link and mention profiles.

Analyzes user goals, research competition and product information. Conducts content inventories, gap analyses, user research and stakeholder interviews. Determines an optimal communications strategy to convey the message and compel user action.Synthesizes complex requirements and specifications, converting high-level business goals into actionable content solutions that reflect the BB&T brand and best practices and satisfy user needs and business objectives — condenses the message into concise, scannable content appropriate for the Internet.Creates strategic, persuasive and memorable content across all platforms in the digital environment, evaluating business requirements, user requirements, and communication goals to design optimal communications strategies.

I developed our press outreach project, where I built relationships with reporters at major publications to provide data and get Zippia some credibility (and SEO) — national outlets like Business Insider, Forbes, Bloomberg, Time, and others routinely featured our content.It was a lean startup mentality and everyone does a bit of everything, but one of my primary roles was content creation. I worked with the creative group to brainstorm and write weekly content, manage the CMS, and social media accounts. Startup dynamics mean that there are no set job descriptions; my days varied widely as a consequence. In a given day I'd be in a growth hacking huddle with leadership, making creative branding suggestions to the engineers, and also calling up press contacts to pitch ideas — all while meeting deadlines.

Developed marketing campaigns and designed custom content for print, web, email and digital media. Acted as press liaison: writing press releases, developing release calendars and serving as point of contact.Coordinated with contracted companies and clients, working to manage issues, develop thought leadership and plan communication strategies.Editor and writer for Practice Management Alert and Podiatry Billing & Coding Alert, researched stories and developed sources for nationally-distributed medical newsletters.

I traveled to China to work as an English teacher in a boarding school while pursuing freelance and creative writing.

Oversaw outbound email marketing campaigns, assisted senior management with developing regional events.Managed freelance writers, developed editorial calendars, and wrote content.Developed leads and research online media companies for mergers and acquisitions, working with company leadership during the transitional acquisition process.

Staff writer for the city, state, and national desk with a focus on local politics and national environmental news.