David Warren Email & Phone Number

Tulsa, OK, US

US

Leading program management for Artificial Intelligence for this national non-profit organization that supports 112 land grant universities. Consults on major grant opportunities and leading ExtensionBot AI chatbot project and technical efforts on another major USDA grant. Co-chaired AI track for 2024 NETC conference in State College, PA.

Stillwater, OK, US

Driving digital strategy and transformation, leading digital initiatives as responsible executive in the Department of Agricultural Sciences and Natural Resources, which is comprised of two state agencies and the College of Agriculture.

Stillwater, OK, US

Teaching graduate level web and digital marketing analytics in the Spears School of Business.

Warren Digital advises companies on digital strategy, transformation, product development, market & business development, data-driven marketing, technology selection, B2B marketing and M&A. We specialize in markets including media, marketing & advertising, energy, construction, and B2B industrial. For companies that need a Chief Digital Officer or Chief.

Tulsa, OK, US

• Led initiative to transform the firm into a data-driven marketing company. Set strategy for the newly formed data division, and led full life cycle product development for data-driven products, including market.
• Launched successful precision-targeting and lead-nurturing service branded as Orchestrate, with bespoke marketing technology stack. Achieved $700k in sales in first 12 months.
• Dramatically increased lead quality by implementing direct email messaging and onsite chat bot interactions.
• Improved ability to recognize web site visitors by 30% through integrating with 3rd party data onboarding service LiveRamp.
• Launched a Programmatic Private Marketplace (PMP), leveraging proprietary, first-party data to target audiences on PennWell's industry networks of owned and operated sites.
• Implemented programmatic selling for remnant web and email inventory.

Tulsa, OK, US

• Responsible for driving digital business transformation and leading company’s success with digital products, platforms, and businesses. Led product management, digital marketing, web production, audience marketing.
• Responsible for 100+ websites, 80+ mobile apps, 35 reports, budget of $5 million, matrix P&L owner for $25 million digital business, direct P&L owner for 2 businesses.
• Founded and co-led an in-house startup business delivering sales funnel automation, lead nurturing, and personalized marketing with $5+ million in investment.
• Drove successful redesign and migration over 100 web sites to new technology stack.
• Co-authored the company’s 5 year strategic plan, led foundational market research.
• Led digital sales to 4x increase over a six-year period, grew traffic 3x.

Tulsa, OK, US

• In this role, I built a world-class product management organization focused on customer-driven innovation, developed successful new products, and consolidated many disparate offerings.
• Designed and implemented product development process which improved strategic alignment and sped the flow of new products through the pipeline.
• Grew digital sales 60% and web traffic 50% the first full year in position, with strong >50% annual growth the following two years. Led digital product sales growth of 5x in eight years.
• Developed company-wide KPI’s that enabled visibility in progress towards strategic goals.
• Drove implementation of agile product development processes that improved quality & results.
• Transformed 100 websites with research, design, and intensive UX efforts, and migrated all sites from a homebrew Cold Fusion CMS to Adobe AEM.

Schaan, LI

• Created significant and measurable improvement in marketing and sales processes for North American Division. Drove the creation and optimization of best practice sales and marketing business processes across customer.
• Led key initiatives for database marketing, campaign management, market sensing, lead management, project management, and customer data.
• Led sales process initiative to integrate a new division of 500 salespeople that resulted in significant business improvement and sales increases.
• Responsible for driving positive change and measurable improvement of marketing and sales processes, including implementation across 1,100 salespeople and multiple IT systems.
• Owned customer data and related processes, led improvements in data gathering, creation, and sourcing processes resulting in achievement of Hilti’s top rating globally in data quality.

Schaan, LI

• Led global online marketing and e-commerce activities for multi-billion dollar revenue manufacturer and direct seller of construction and maintenance products.
• Global product owner for e-commerce, led global product development, marketing, and implementation for 15 major e-commerce web sites as well as e-procurement.
• Achieved 2004 revenue target of 50 million CHF and drove annual growth exceeding 300% annually for three straight years.
• Developed and implemented e-business project portfolio process that identified, prioritized, and measured business opportunities, resulting in 25% reduced average project delivery time and increased ROI.
• Increased customer retention rate 40% and conversion rates over 30% by developing and executing online personalized marketing, grew traffic by 100% via SEO efforts.
• Directed strategy and development for e-marketplaces, EDI, portal integration, e-catalogs, and online auctions.

Schaan, LI

• Spearheaded market research, design, requirements, prototyping, and implementation of company’s first & second generation e-commerce sites, established and managed ten-person e-commerce department.
• Exceeded all performance targets including sales, registrations, unique visitors, and loyalty.
• Awarded Hilti North America’s Leadership Award for exemplifying leadership principles.

Schaan, LI

Led team of ten salespeople, achieved President’s Club two consecutive years.

Schaan, LI

Mba, Marketing Concentration

Bba, Finance

Certificate, 2 Year, Industrial Electronics Technology/Technician