David Workman

David Workman Email and Phone Number

PR and Communication Manager @ Gateway Fiber
St. Louis, MO, US
David Workman's Location
Greater St. Louis, United States, United States
David Workman's Contact Details
About David Workman

Collaborative marketing and PR leader with extensive experience in team leadership, e-commerce, media relations, SEO, digital copywriting, and planning. Skilled in strategic planning and project management, delivering exceptional results for organizations large and small.NOTABLE ACHIEVEMENTS:- Transformed Propper International's digital & social strategy, an increase of an average 900% following across four platforms.- Managed Propper International's media buy programs that contributed to an increase of over 25% YOY sales revenue growth.- Created and managed Propper International's Brand Ambassador/Influencer and Affiliate Marketing programs.- Led local communications program for the introduction of YMCA's new nationwide branding effort.- Worked on New Balance's creative services team to revamp ecomm site UX to improve conversion efficiency by 15% in 6 months

David Workman's Current Company Details
Gateway Fiber

Gateway Fiber

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PR and Communication Manager
St. Louis, MO, US
Website:
gatewayfiber.com
Employees:
164
David Workman Work Experience Details
  • Gateway Fiber
    Pr And Communication Manager
    Gateway Fiber
    St. Louis, Mo, Us
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  • Gateway Fiber
    Pr & Communication Manager
    Gateway Fiber Aug 2022 - Present
    St. Louis, Us
    Leading media relations and corporate communications, including publicity, customer messaging, and earned media opportunities, as well as managing agency relationships.
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  • Gateway Fiber
    Marketing & Communication Manager
    Gateway Fiber Jul 2021 - Aug 2022
    St. Louis, Us
    Responsible for online content and customer-facing brand communication and messaging via Gateway's website, blog, email marketing, media relations, and events.
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  • Workman Communications Group
    Partner
    Workman Communications Group Dec 2020 - Present
    St. Louis, Mo, Us
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  • The Range St. Louis West
    Firearms Instructor
    The Range St. Louis West Sep 2020 - Present
    NRA-certified pistol instructor teaching basic handgun, defensive handgun, and MO concealed carry.
  • Freelance
    Freelance Writer & Media/Marketing Consultant
    Freelance Mar 2018 - Present
    Blog management and crafting press releases, SEO-focused digital content, branding presentations, and articles for various clients and publications. Clients include Shooting Illustrated (weekly contributor), CrossBreed Holsters (blog management), Gun Mag Warehouse, Gun Talk Media, and Workman Communications PR firm.
  • Propper International
    Content Marketing Manager
    Propper International Apr 2016 - Feb 2020
    St. Charles, Missouri, Us
    - Managed all online social content and channels (900% average increase in following) and brand awareness campaigns, thought leadership blogs, video production, tradeshow support, and dealer support.- Key contributor to overall B2C and B2B digital marketing strategy that resulted in over 25% YOY top line revenue growth for three straight years.- Responsible for all SEO efforts, including e-comm product descriptions and campaigns managed through Magento and Listrak. All SEO efforts informed by data analysis and keyword planning through Google Analytics & Keyword Planner, SEMrush, Crazy Egg, and other search-focused tools.- Created and managed new brand ambassador/influencer and affiliate marketing programs through AvantLink.- Managed media planning, budget, and execution.
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  • New Balance
    Copy Writer & Web Content Specialist
    New Balance Feb 2012 - Nov 2015
    Brighton, Ma, Us
    - Strategized, wrote, and executed impactful digital content that helped make e-comm the most profitable division of the company.- Responsible for generating engaging online content to build brand awareness. - Constructed over 1,200 emails that resulted in record sales for NewBalance.com and the family of brands sites: Warrior, PF Flyers, Aravon, Cobb Hill, Dunham, and Joe’s New Balance Outlet.- All e-comm functions managed through Demandware.
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  • Ymca Of Iredell County
    Marketing Director
    Ymca Of Iredell County Jun 2010 - Jan 2012
    - Managed marketing department and implemented successful new Y-USA brand strategy.- Provided direction, guidance, and leadership for member outreach initiatives and branch services marketing.- Increased membership by 47% and program participation by 72% YOY for three YMCA branches through print, digital, and social content.
  • Corning Cable Systems
    Marketing Specialist
    Corning Cable Systems Sep 2007 - Nov 2008
    Corning, New York, Us
    - Managed advertising campaigns, direct mail campaigns, trade show booths and show support, and distributor support campaigns.- Supported marketing and training efforts for major distribution channels: Graybar, Accu-Tech, Communications Supply Corporation (CSC), and the federal government marketing program.
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  • Cardinal Brands
    Commerical Channel Marketing Specialist
    Cardinal Brands Apr 2006 - Aug 2007
    Us
    - Created and inserted advertisements in trade publications, national contract catalogs, and online presence on vendor and internal web sites.- Produced tradeshow booth graphics and collateral material. Worked closely with retail distribution customers, including OfficeMax, Office Depot, Staples, SP Richards, Quill, W. B. Mason, and an assortment of smaller wholesalers and dealers.
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  • Whispering Hills Apartments & Townhomes
    Marketing Director
    Whispering Hills Apartments & Townhomes May 2005 - Apr 2006
    - Oversaw Corporate Apartment promotional program (Fortune 500 & local clients), resident relations, and lease marketing. Managed magazine advertising – creative, pricing, and distribution. - Contributed to team that consistently maintained 95%+ occupancy.

David Workman Skills

Direct Mail Advertising Catalogs Brochures Copywriting Seo Copywriting Editing Web Content Management Marketing Strategy Marketing Creative Writing Marketing Communications Management Product Marketing Copy Editing Blogging Sales Email Marketing Training New Media Layout Social Media Marketing Online Marketing Trade Shows Digital Marketing Seo Online Advertising Magazines Integrated Marketing Social Networking Creative Direction Brand Development Google Analytics E Commerce Sem Ppc Direct Marketing Facebook Publishing Public Speaking E Commerce Social Media Leadership Customer Service Brand Management Event Planning Strategic Planning Public Relations Team Building

David Workman Education Details

  • Webster University
    Webster University
    Management & Leadership
  • University Of Missouri-Saint Louis
    University Of Missouri-Saint Louis
    Criminology & Criminal Justice

Frequently Asked Questions about David Workman

What company does David Workman work for?

David Workman works for Gateway Fiber

What is David Workman's role at the current company?

David Workman's current role is PR and Communication Manager.

What is David Workman's email address?

David Workman's email address is dl****@****ail.com

What is David Workman's direct phone number?

David Workman's direct phone number is +182832*****

What schools did David Workman attend?

David Workman attended Webster University, University Of Missouri-Saint Louis.

What skills is David Workman known for?

David Workman has skills like Direct Mail, Advertising, Catalogs, Brochures, Copywriting, Seo Copywriting, Editing, Web Content Management, Marketing Strategy, Marketing, Creative Writing, Marketing Communications.

Who are David Workman's colleagues?

David Workman's colleagues are Jim Beach, Ryan Colley, Betsy Toney, Jim Rosema, Kristi Mathis, Jason Johns, Mike Kopecky.

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