• Directed communications and marketing for public transit agency, including digital, social, executive comms• Drove 33% increase in annual ridership (2023) via content creation, social media, marketing and advertising• Led development of content strategies and storylines to create awareness of public transit, drive ridership• Directed DCTA brand refinement effort to simplify brand concepts, create clarity and direction in presentation

• Directed communications program for Tarrant County public hospital, including social media and websites• Oversaw content creation and digital distribution of communications campaigns• Led development of content strategies and storylines for creating awareness of public healthcare

• Directed communications program for pilot union, serving 9,000+ pilots, news media and general public• Led organizational communications effort including digital communications, internal communications, media relations, print and online publications, project management, social media, and multimedia production• Led project to design and introduce new corporate branding and new brand elements• Implemented new online meeting format (Microsoft Teams) for pilot regional and national meetings• Executed review and reform of online Forum (bulletin board) for pilots to improve content and engagement

• Created integrated marketing, public relations, social media and internal communications programs coordinated with strategic plan framework for natural gas trade association and its trade shows• Led team execution of marketing program and increased trade show attendance by 12% year-over-year

• Built positive global public reputation of Dallas Fort Worth (DFW) International Airport, serving as primary communications strategist and media spokesman, developing brand-focused integrated communications programs and outreach for the world’s fourth-busiest airport• Created integrated marketing, public relations, social media and internal communications plans for major business initiatives, coordinated with strategic plan framework and brand identity• Achieved successful outcomes with global, national, trade, local and digital media entities and journalists• Developed messaging for executive team, counseling executives, creating talking points, speeches and public presentations and managing executive media briefings and public appearances• Developed crisis communications and executive training plans• Founded and directed Social Media program and created social strategic plan resulting in over 250,000 followers and 3M monthly engagements and the adoption of social media as a business imperative• Led digital transformation of corporate communications program • Pioneered integration of social media input and communications into emergency management planning and response procedures, an approach adopted nationwide by first responders• Earned four national honors in past five years for crisis/reputation management issues• Managed large cross-functional teams for major projects, media and community events• Managed Community Relations program enhancing local leader connections with organization

• Consulted directly with C-level management team on product marketing and engineering development needs for television newsroom and digital media software asset management solutions for broadcast customers• Created analysis reports of competitive landscape for video/newsroom software market• Supported global sales teams with trade show planning and demonstrations• Created marketing collateral materials demonstrating customer successes and proof-of-performance• Client firm: Dalet Digital Media Systems, Paris, France

• Managed engineering and development of video editing system for leading audio visual software development firm• Designed a pioneering industry-standard video editing and feed recording solution for broadcast journalists• Supported global sales teams with trade show planning and demonstrations, product briefings, customer site visits, tutorials, customer system installations and by writing operations manuals

• Managed reporting staff and directed news coverage for top news station in Oklahoma• Developed video projects for special coverage • Directed video production plans for special projects and live programming

• Produced television newscasts and live programming • Award-winning Field Producer for breaking news events• Special Projects Producer for planned major events and live events• Video editor • Assignments editor

• Produced television newscasts and live programming• Field Producer for breaking news events• Special Projects Producer for planned major events and live events

• Produced television newscasts, as well as prerecorded and live programming• Field Producer for breaking news events• Special Projects Producer for planned major events and live events• Video editor • Assignments editor• Radio news anchor