Senior Manager, Communications & Marketing
Dfw Airport, Texas
• Built positive global public reputation of Dallas Fort Worth (DFW) International Airport, serving as primary communications strategist and media spokesman, developing brand-focused integrated communications programs and outreach for the world’s fourth-busiest airport• Created integrated marketing, public relations, social media and internal communications plans for major business initiatives, coordinated with strategic plan framework and brand identity• Achieved successful outcomes with global, national, trade, local and digital media entities and journalists• Developed messaging for executive team, counseling executives, creating talking points, speeches and public presentations and managing executive media briefings and public appearances• Developed crisis communications and executive training plans• Founded and directed Social Media program and created social strategic plan resulting in over 250,000 followers and 3M monthly engagements and the adoption of social media as a business imperative• Led digital transformation of corporate communications program • Pioneered integration of social media input and communications into emergency management planning and response procedures, an approach adopted nationwide by first responders• Earned four national honors in past five years for crisis/reputation management issues• Managed large cross-functional teams for major projects, media and community events• Managed Community Relations program enhancing local leader connections with organization
