Supporting ASSA ABLOY Group (NA) with asset management, website (front-end), eLearning development, advertising, reporting, campaign development, and email nurturing.• Managing assets in a DAM (Oracle) and product information in a PIM (Agility) to populate websites and online tools.• Initiating the development of eLearning interactive modules to support new product introductions (NPI).• Improving ad planning and delivery to 10+ publications supporting six campaigns, utilizing a functional spreadsheet and a web-based project management tool to submit 95% of ad placements ahead of deadlines.• Refining the accuracy of monthly reporting of ad ROI using Google Analytics and Data Studio.• Consulting the initiation of email nurturing campaigns for lead generation and identifying/developing campaign tactics to support NPI.

Supporting the Honeywell Fire (NA) business with website content management.

Improved Training team support during the COVID-19 pandemic by collaborating with subject matter experts and offering my expertise in building/updating eLearning modules, boosting webinar execution by 60%, and creating videos based on webinar content.Increased support of stakeholders by initiating the creation of a new org structure and processes based on business demand, growth, and goals in collaboration with the Customer Marketing team.Proven ability to implement creative visual strategies to enhance the effectiveness of training-related eLearning modules, presentations, webinars, and videos.Recognition for supporting the growth of Honeywell Fire (U.S. Distribution) by 11% in 2019 and 14% in 2018 adhering to annual budget and identifying ROMI.Demonstration of flexibility and critical thinking required for advanced problem solving during unforeseen business, economic, and global crises.Utilization of Marketo, Salesforce, and websites as the primary pillars of demand generation delivering promising leads and providing ROMI throughout the lead-to-revenue process.Successful communication and collaboration with global teams to support four brands across six international regions through multiple channels to increase demand.Regarded as highly organized with great attention to detail by seamlessly transitioning across an extensive number of projects to meet deadlines.Developed compelling messaging campaigns that reach customers using a variety of assets through multiple touchpoints that build awareness leading to business growth.Contributed to the development and maintenance of multiple websites, including improved user experience with focuses on navigation, functionality, organization, SEO, and analytics.

Training: Initiated the development of eLearning modules and enhanced digital interactive product demonstrations to increase awareness while decreasing costs. Presentation: Elevated presentation building with focused messaging, branding, flow, formatting, and with visual elements; worked with presenters to increase engagement. Video: Worked as the producer collaborating with the marketing teams to develop scripts and storyboards, worked closely with a local outside agency for video shooting and editing. Also responsible for the hosting, marketing, and distribution of the videos. Brand: Enforced clear, impactful brand language and guidelines to drive consistent messaging across all company communications and marketing initiatives. Email: Developed creative strategies for automated email nurturing campaigns to provide more highly qualified leads for sales teleprospecting initiatives. Product Launch: Led the development of activities and assets for new products. Ad: Led campaign development (brainstorming, concepts, reviews and approval). Research: Implemented a media monitoring service to provide a valuable industry intelligence hub for internal and external customers. Research: Implemented a media monitoring service to provide a valuable industryintelligence hub for internal and external customers.

Interactive Media: Initiated the development of new, interactive product demos. Video/Photo: developed scripts, storyboards and managed shoots. Website: Improved websites through navigation, functionality, and organization. Surveys: Obtained input to better the development of ideas and products.