David Macedon Email & Phone Number

United States

Driving growth of the printer supplies and service businesses through new product development and innovation.

Greater Chicago Area

Design, develop, and execute consumer promotions, and employee sales incentive programs for device manufacturers and carriers in the telecommunications industry. Utilize partnership marketing to leverage the strength of one brand for the benefit of another.• Generated four new accounts with gross revenue of more than $500,000 in one quarter• Re-introduced the organization and closed new business with one of the world’s leading consumer electronics and cellular manufacturers.

Greater Chicago Area

U.S. Cellular is the fifth largest national cellular carrier behind Verizon, AT&T, and others.I joined U.S. Cellular in 2009 as a Device Launch Manager to help improve their go-to-market processes and have accepted increasing roles of responsibility including Device Strategy, Enterprise Project Leadership, and most recently driving marketing activities for our national retail partners including Walmart, Sam's Club, Dollar General, and our online presence on Walmart.com and Amazon. • Lead a cross-functional team of sales and marketing professionals that partner with retail Senior Buyers to optimize product portfolios.• Analyze competitive insights to provide a framework for device selection and competitive differentiation across device categories• Successfully launched six new national retail partners over the past 2 years, growing our retail presence by more than 1,800 doors and our digital presence at the two largest online retailers• Provided technical leadership for the $300 million enterprise launch of LTE, delivering the project on-time and under budget• Worked directly with OEM handset manufacturers such as Samsung, Apple, LG, and others to provided strategic insight and recommendations for the selection of a device portfolio in excess of $800M

Orlando, Florida Area

Datamax-Oneil is the Auto-ID industries second largest provider of fixed and mobile barcode printers.I joined Datamax Oneil as New Product Development Manager, to support the company's goal of developing and growing their supply sales in new and emerging vertical markets. During that time I helped grow a $35 million dollar business unit by 15% in the first year introducing products for the retail and healthcare markets in addition to introducing a brand new line of branded supplies.• Designed and launched wristband, blood bag, IV bag, and unit-dose label solutions for the healthcare market• Created and launched a services and supplies bundling program focused on our re-seller network• Collaborated with printer product management and sales to create vertical market solutions • Developed a new line of Datamax branded products designed to lower cost and increase end-user efficiency

Greater Chicago Area

Zebra Technologies is the industry leader in the Auto-ID technology including fixed and mobile printers along with scanners and rugged hand-held computers.I joined Zebra Technologies $65 million dollar Supplies Division to help rapidly grow their business and expand their product offerings into new vertical markets.During my time at Zebra we enjoyed consecutive years of double digit sales growth reaching almost $100 million dollar through new product and program introductions.• Designed and initiated products and programs that grew our supplies business by greater than 16% in the first 12 months and greater than 20% in the subsequent 12 months• Developed and launched two bundling initiative incorporating supplies, service, and warranty that generated greater than $3 million dollars in a nine month period• Created a series of new patented vertically specific products to service our growing healthcare vertical that position our company as a thought leader in patient safety for the healthcare market• Conducted market analysis, developed business plans, and presented recommendations for international expansion initiatives that were approved and implemented by senior management

Greater Chicago Area

Nalco an EcoLab company, is the global leader in water, hygiene and energy technologies and services that protect people and vital resources.I joined Nalco as a Product Specialist in their Mining and Mineral Processing division to manage their coagulant, flocculant, and Dust Control product lines.This was my opportunity to manage a global product line and to learn an integrated marketing approach. • Launched two new products for process water coagulation and dust management resulting in significant new business acquisition• Developed advanced pricing strategies utilizing multi-variant analysis which aided in the creation of an electronic price book• Managed strategic marketing alliances, and global agency agreements expanding the companies distribution network and increasing company sales• Reformulated several existing products reducing manufacturing time, product cost, and improving profitability

Greater Chicago Area

Safety-Kleen is a leading provider of environmental services to commercial, industrial and automotive customersI joined Safety-Kleen in 1995 as Lab Technician and progressed over my time their as a Chemist and finally into their new product development team as an Environmental Specialist. In that role I worked as part of a cross-functional team of environmental, engineering, finance and sales professionals to identify and implement new business solutions at existing customer locations.• Performed comprehensive facility audits at over fifty customer locations resulting in customer savings in the millions of dollars and creating substantial improvement in new product sales• Beta tested and rolled out new product innovations, providing feedback and product improvement suggestions that improved speed to market for new product developments

Mba, Marketing And Finance

Activities and Societies: Hockey Club, Marketing Management Club

Bachelor Of Science (B.Sc.), Organic Chemistry And Microbiology