Dave Maciolek Email & Phone Number

New York City Metropolitan Area

Write, produce, manage projects and provide strategic creative direction for on-air promos and campaigns, off-air videos for sales support, corporate video, print and web advertising, radio spots, print collateral, trade show and live event promotion materials. Creative services provided primarily for CBS News, and previous to 2016, for U.S. and.

Attending networking events: Promax/BDA Researching Industry Leaders Tracking Industry Trends: Integrated Promotion, Content and Advertising for Digital, Social Media and Mobile Participating in Industry Discussions

New York, N.Y.

Direct creative development and global distribution of On-Air promos, Off-Air video, short form content and print advertising to support History, Lifetime, A&E, Crime & Investigation, FYI and H2 television networks worldwide. Direct outside production crews, post production facilities, graphics and sound design firms. Build team and lead internal creative.

Create full-service multimedia advertising deliverables encompassing on-air promotions and campaigns, longer-form interstitial and pro-social campaign videos, radio spots, web advertising, consumer and trade print ads and brochures, and trade show support materials for clients in diverse industries. Client list includes BET, Spike TV, Fox News Channel.

Devised and executed a new brand position for company’s Video-on-Demand service, in conjunction with top network executives. Managed in-house staff, and an additional 3-6 as necessary to handle overflow writing, production, editing, and graphic design. Acted as network’s primary liaison to external creative vendors. Transformed brand from an informational.

• Editorial Director, Nickelodeon: Conceived, wrote and supervised production of all Nickelodeon off-air promotion materials, including sales support videos, Upfront presentations and affiliate tailorable spots..
• Ensured message consistency as brand gatekeeper with outside agencies and licensed product manufacturers.
• Grew department from two people to prolific, in-demand 20-member operation in collaboration with the Executive Producer.

• Senior Writer-Producer: Served as a key member on many creative launch teams, determining the message and developing multimedia advertising for numerous new HBO enterprises such as HBO Pay-Per-View and Cinemax.
• Produced on-air promos, establishing the brand position for HBO Sports programs like World Championship Boxing, RealSports with Bryant Gumbel and Boxing After Dark. Writing scripts, shooting and screening footage.
• Created full range of print promotions, tune-in and consumer image ads, national trade campaigns and ads, brochures, point-of-purchase materials, direct mail, plus outdoor and trade show support pieces.