David Mahaffey Email & Phone Number

Texas, United States

Schiphol-Rijk, North Holland, Nl

Dallas, Tx, Us

Dallas, Texas, Us

Dallas, Texas, Us

Dallas, Texas, Us

St. Louis, Mo, Us

Dallas, Tx, Us

Manage self serve programmatic buying through a variety of DSP's, primarily MediaMath, but also including DBM, Tremor, Vistar, Sizmek, and AdelphicDevelop and institute buying guidelines and best practices for digital media on both managed and self serve media

Dallas, Texas, Us

Direct and execute monthly six figure digital spend via social media, mobile location, programmatic display and AdWords campaigns for Church’s Chicken, Fogo De Chao, Dickey’s BBQ, and other QSR/fast casual brandsDevelop performance forecasts, budget allocations and providing data-based rationale for these recommendationsBid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacingAssimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported onPresent to client campaign results as well as recommend optimizations for future campaigns

Denver, Colorado, Us

Crafting of campaign strategy for various local, state, and federal electionsCrafting communication strategy for corporate clients Wrote talking points, speeches, and press releases for various clientsDeveloped and executed messaging focus for campaign operationsCoordinated with a large number of consultants and vendors for mail, media, finance, and digital communication

Creation of voter universes varying in size from 25,000 to 1,000,000 targetsAnalyzed consumer data to target voters and influence several elections in Virginia Statistical analysis and data modeling in a database environmentUtilized linear regression, random forest, Naive Bayes, and decision trees to analyze and extract voter dataCreated cost effective new and old media advertising for a targeted audience based on predictive analysis Designed survey questionnaires for an opinion research project

Responsible for maintenance of medical, insurance, and legal records. Ensure handling of records complied with both state and federal regulations. Assist paralegal and attorney with trial and mediation preparation.

Oversaw all field operations; including universe targeting and Get Out The Vote planning and implementationHired, trained, and supervised all campaign staff in both field operations and office work Sought out and trained volunteers for both field and office duty Managed schedules and payroll for eight employeesCoordinated media and message development as well as day to day press operations

Maintained website TexasPublicServant.com to search for potential public office holdersConducted background research on potential clients to ensure viability for public office Educated clients on running for public officeMaintained online footprint of website through social media

Responsible for voter outreach. Instructed staff on effective communication methods to best connect with voters. Helped design and create multimedia advertising campaign.

Responsible for analyzing and managing 22,000 person voter universe. Created issue based mail pieces as well as digital advertisements. Responsible for facilitating fundraising efforts. Managed volunteer outreach efforts.