David Mallinson was once introduced by the Vice-Chancellor of a leading University as someone who has had a ‘catholic’ career in marketing with some of the world’s preeminent UK, US and Australian multinational businesses.David obtained a Scholarship to read for a BA(Hons) Business Studies Degree (Marketing Major).Since crafting his career in blue-chip packaged consumer goods companies, David has proven that given the right training and a disciplined set of marketing skills and competencies, such attributes are completely portable. He has successfully navigated his career through a wide range of different industries from FMCG through to Agribusiness at the extreme opposite end of the supply chain and different countries in Europe, APAC and the Middle East. David has demonstrated that marketers can be equally at home with both tangible and non-tangible consumer products. The common golden thread that these highly successful organisations and others like them have running through them are the words 'brand' & ‘customer.’