As Chief Marketing Officer, led the launch of a startup from scratch, successfully bringing to market 4 student cohorts for BDR profession online courses. Key achievements and responsibilities included:- Developed and implemented a comprehensive marketing strategy from the ground up, including launching a YouTube channel to build trust through professional content.- Executed minimal yet effective branding across social media platforms (Instagram, Facebook, LinkedIn) to strengthen brand presence.- Created and optimized two student attraction funnels: direct through course landing page and an automated webinar funnel.Managed advertising campaigns on Meta Ads, with tests on YouTube, Google Ads, and LinkedIn Ads.- Developed and tested communication funnels, including a free mini-course and a funnel using lead magnets.- Planned and executed email marketing strategies and content hub creation.Improved key metrics for the automated webinar funnel, including registration conversion and webinar attendance.- Established a partnership network with companies for student employment and negotiated with financial and other partners.- Conducted student research and supported in job placements.- Effectively led a multidisciplinary team and closely collaborated with the sales department, including participating in sales manager interviews and daily sales team meetings.

My client: Online universityAchievements: registrations per day up to 1500, CPL up to $ 4Annual budget: $ 2 million +Countries: 100+Communication with the client (online university)Development of an advertising strategy Launch and optimization of advertising campaigns Landing pages, bannersReporting

Achievements: registrations per day up to 10, CPL up to $ 5Development of an advertising strategy Media planningLaunch and optimization of advertising campaigns Landing pages, banners, video clips designEnd-to-end analytics integration

Achievements: doubled the number of requests for a trial day, landing page conversion up to 7%, CPL up to $ 10Launch and optimization of advertising campaigns Call tracking and end-to-end analytics integrationLanding pages, banners, video clips design

Launch and optimization of branded advertising campaigns for agency clientsVideo: Yandex, Bayer, Lenovo, Johnson & Johnson, Volkswagen, Volvo etc.Banners: MTS, Gazpromneft, Mitsubishi etc.Work with budgets: 2-5 million rubles / monthUp to 15 advertisers at one time