Create and execute revenue and marketing strategy for start-up/ growth phase companies. Responsible for sales and marketing strategy, as well as the development of brand image, product messaging, unique value propositions, lead generation programs, sales enablement programs and content.

Executive leader for digital identity company. Responsible for company and product messaging, demand generation, website, events, content generation, customer marketing, product marketing, analyst relations. • Built demand generation engine that increased SQLs from 9 to 90/month, acquiring 220 customers and generating $1 million in new ARR and boosting customer acquisition by 65%.• Repositioned brand by launching new logo, visuals, website and messaging.• Managed a $1.1 million marketing budget and a 3-person team.• Developed ABM strategies and led segment-based campaigns targeting enterprise clients.

Executive leader for digital identity company. Responsible for company and product messaging, demand generation, website, events, content generation, customer marketing, product marketing, analyst relations and PR. Managed marketing budget and team of 6 people.• Drove revenue and customer growth, doubling both through strategic demand generation.• Spearheaded brand repositioning, leading to increased visibility and stronger market positioning.• Managed a 6-person team and a marketing budget exceeding $1 million.• Led customer marketing efforts, introducing blog posts, newsletters, and advocate programs to enhance customer retention.

Executive leader in mobile financial services software company, responsible for company and product branding and messaging, demand generation campaigns, company and product collateral. - Positioned and messaged company as innovation leader and quickest to market mobile money solution. Deliver messaging through web, PR, ads, collateral, presentations, events and demos.- Create and execute demand gen strategy and programs targeted at banks, telcos and merchants in key global geographies.- Create sales collateral including presentations, datasheets, product briefs, white papers, website content and product proposals. - Develop product pricing model and managed pricing.- Collaborate with team for new/ updated products.- Hired and manage 5 person team.

Product marketing lead for enterprise IT alerting company. Launched product marketing function and team.- Launched product marketing function for first time, collaborating with executive team to set product marketing direction, and implementing messaging and launch processes. - Created key sales collateral including product and vertical presentations, datasheets, playbooks and website pages, and launch FAQs. - Delivered product and solution knowledge to internal teams through sales training, customer webinars, PR, collateral, presentations, events and website. - Launched key new products and capabilities including Communication Center, Communication API.- Hired and managed 2 person team.

Product marketing lead for cutting edge cloud communications API company. Launched product marketing function and team.- Launched product marketing function for first time, implementing messaging and launch processes and hiring three product marketers. - Developed positioning and messaging for company and products, and delivered it through PR, advertising, collateral, presentations, events and demos. - Analyzed key competitors and market opportunities, provided analysis and made recommendation to executive team. - Managed and maintained company pricing/ price list.- Hired and managed 4 person team.

In charge of product marketing, management and corporate marketing for mobile money start-up.

Building mobile software to make life easier.

Product marketing lead for market-leading e-learning company. Launched product marketing function and team.- Managed business requirements for new Blackboard 9 product line. - Spearheaded launch of Blackboard 9 course management product line. - Launched 6 major releases.- Developed messaging and positioning, conducted market, competitive and persona research, managed pricing and packaging.- Refocused go-to-market strategy on market and measurable results, managed launch process across internal groups.- Introduced Pragmatic Marketing-driven launch, campaign processes.- Revamped collateral kits around client needs and key messages, managed collateral processes and collateral development.- Introduced Google Adwords, product videos, campaign landing pages and internal wiki/ portal.- Managed group budget, research plan, major events strategy.- Spoke at conferences. - Hired 4 people, managed 7 person team.

+ Drove development and approval of company marketing plan.+ Drove new marketing processes including: product rollout launch, release management, collateral development, product positioning, campaign management.+ Spearheaded launch of new Personify product line.+ Created positioning, client presentations, elevator pitch, collateral, and led product naming process.+ Product managed new Personify Analytics business intelligence product.+ Led business case development, research, MRD creation, vendor selection and marketing.+ Managed all products and technology partners; managed group budget, developed product roadmap; evaluated and prioritized features; developed product business cases and MRDs; developed product pricing; developed product messaging and positioning; conducted research through surveys, focus groups and interviews; created product collateral; launched products. Built the team from 1 to 4 people.

+ Helped build strategy and marketing plans + Helped drive go-to-market strategy. + Named flagship product for win and loss analysis software company. + Assisted in corporate and product repositioning strategy. Supported through: customer, industry and competitive analysis and development of two-year product roadmap; delivery of new segment, vertical and product collateral, and corporate messaging platform; creation, naming and launch of new solution bundles. + Positioned, messaged, priced and launched Saba Analytics and Saba Learning. + Introduced go-to-market, positioning and launch processes for products, solutions and verticals. + Managed go-to-market, positioning, messaging, pricing and launch process for all products; managed collateral development; managed vertical go-to-market and sales kit creation (banking, automotive, pharma and government); forecast product sales; forecast and managed budget; developed and executed sales training; presented to press, analysts and investors at tradeshows, seminars and other events; conducted research.

* Proposed, defined and launched company's top two products: Retail and Business Commerce.* Accounted for approximately 40% of company's cumulative sales or approximately $235 million.* Assisted in repositioning company from retail-focused company to B2B and B2C company.* Wrote business plans, defined requirements, created roadmaps and launched six products.* Assisted at key prospects including Hallmark, Home Depot, Office Max, Sears, USPS and Wal-Mart.* Created BroadVision's marketing launch, product release and business case processes.* Managed product positioning, messaging, pricing and launch process; managed collateral development; forecasted product sales; developed and executed sales training; chaired product release committee; presented to press, analysts and investors at tradeshows, seminars and other events; recruited, hired and managed team of ten people.