David Manzo Email and Phone Number
David Manzo work email
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David Manzo personal email
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Passionate advertising and digital marketing advocate who has a strong drive to success for clients through project management and paid search skills gained via internships, school, professional training, and work experience.Skilled in optimizing and troubleshooting the performance of high-value, global, paid search AdWords accounts. This includes analyzing account performance related to quality score and bid management. Experience evaluating fluctuations in impressions, clicks, CTR, conversions, and alterations to ad copy, assessing impact, and correcting accounts for desired outcomes. Furthermore, Experienced in evaluating and monitoring Analytics accounts with high detail.Project Management: Organized teams, heavy use of excel to monitor and control quality progression of agents on team, created timelines and budgets. Implemented process improvement initiatives for quality control across 15 agents, which included developing goal-oriented incentives.Digital Marketing: Google AdWords & Google Analytics Certified, Bing Ads certified, Social Media, SEM, SEO, set the strategy for two smaller B2C companies incorporating a sound SEO strategy, worked on 100s of large AdWords accounts with multi-million annualized budgets, ensuring the best setup, bidding strategy, and performance to meet client goals.
Publicis Collective
View- Website:
- publiciscollective.com
- Employees:
- 685
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Publicis CollectiveDetroit, Mi, Us
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Paid Search/Social ManagerPublicis Collective Dec 2023 - PresentNew York, UsOversee Paid Media campaigns on Stellantis brands. Actively working in Meta, Google Ads, Microsoft Ads, Snap Ads, Pinterest, TikTok and Reddit.
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Paid Media, Search ManagerStarcom Apr 2022 - Dec 2023Chicago, Il, UsBuild and Manage digital advertising accounts for Search and YouTube for Grupo Bimbo. Also, provide planning, strategy, and reporting for the platforms as well. Actively working in platforms such as Google, Microsoft Ads, SA360, and DV360. -
Manager, ProgrammaticStarcom Jul 2021 - Apr 2022Chicago, Il, UsBuilt and Managed digital advertising accounts for Search, Programmatic, and Social for Blue Cross Blue Shield. Also, provided planning, strategy, and reporting for the platforms as well. Actively working in platforms such as Google, The Trade Desk, Facebook, Twitter, LinkedIn.
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Senior Paid Media AnalystC-4 Analytics, Llc Mar 2017 - Jul 2021Wakefield, Massachusetts, UsManaging digital spend for over 600 clients in Google Ads, Microsoft Ads, Facebook, The Trade Desk, Amazon, Spotify, Criteo, Waze, Snapchat, and Instagram with varying individual net budgets. Most client accounts in the Automotive Industry.Providing monthly digital strategy and budget recommendations to maintain and expand client portfolio.*Building Google Ads (w/ YouTube), Microsoft Ads (w/ Audience Ads), and Facebook (w/ Dynamic Remarketing) accounts, including developing keyword sets and writing custom Ad Copy. Daily use of SA360 platform and Acquisio bid management system.*Generating regular metrics reports with standard Google Ads, Microsoft Ads, Facebook, Trade Desk (programmatic) and YouTube KPIs, such as clicks, avg CPCs, CTR, Impression Share, individual keyword performance and geographic reports, as well as, explaining these reports to clients. -
Process Lead/Quality Analyst/TrainerGenpact Jul 2016 - Mar 2017New York, Ny, UsResponsible for managing a team of 30 people across an Expanded Text Ads project, supporting the creation of these ad creatives for AdWords advertiser’s Digital Marketing campaigns. Also, providing support and implementing quality control initiatives while monitoring agent progression through many tools and Excel spreadsheet data. Additionally, implementing training for all new agents that join the process. -
Digital Creative Writing SpecialistGenpact May 2016 - Jul 2016New York, Ny, UsResponsible for optimizing, creating, and writing campaign creatives for AdWords advertisers to meet their business goals and needs. This is part of the new roll-out of the Expanded Text Ads feature, related to the structure of Digital Search Ads. In this position, it takes a lot of creative thinking and technical writing skills to create a great user experience, while maintaining a great campaign and ad group structure.Additionally, this position involves heavy use of Excel and AdWords Editor, throughout the process of optimizing and editing ads within each AdWords campaign.
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Technical Support RepresentativeAudaexplore Mar 2016 - May 2016This company provides Estimating software for the Automotive Claims Industry. In this position, I provide technical support to body shops, appraisers, and insurance companies pertaining to Audatex Estimating software. I take between 15-30 inbound calls per day, which fluctuates depending on the call volume each day. I also make outbound calls and email customers as needed. Additionally, I work with other internal teams to ensure that anything that needs to be changed or fixed out of the Technical Support role’s scope, is taken care of.
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Quality AnalystGenpact Oct 2015 - Mar 2016New York, Ny, UsResponsible for upholding the highest quality standards and practices for the Genpact gTech Ads process, by reviewing, auditing, evaluating, and providing written and verbal feedback for the gTech Ads agents. Additionally as a subject matter expert, ensure that client KPI and deliverables are met including - outstanding customer service, high customer satisfaction scoring, accurate technical troubleshooting with zero or minimal errors, and reliable campaign optimization advice. Team handles and resolves issues from sales teams, account managers, and Google's advertisers directly.Also, responsible for process updates, knowledge sharing initiatives, and reporting, to Agents, Quality team, Managers, and presentation of client quality metrics and progress of our team in monthly and quarterly business reviews.
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Technical Support Specialist / Gtech AdsGenpact Jan 2014 - Oct 2015New York, Ny, UsProvide technical support and troubleshooting for customers of one of the largest search engine providers in the world. Providing support for AdWords and Analytics programs. This includes but is not limited to, campaign optimization, keyword analysis, geographic targeting, landing page optimization advice, targeting and bidding implementation, etc.gTech Ads is a team of technical experts who support all advertiser-facing products and Sales tools. Support specialists provide world-class solutions to Sales teams and clients directly, in real time while minimizing product complexity. We leverage extensive feedback and data from our interactions with these teams and clients to influence product development and liaise with engineering to resolve advertiser issues at scale.
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Paid Search Specialist/Web Developer/Community ManagerClash Wrestling Llc Jan 2008 - Jan 2014Responsible for company AdWords and Bing Ads accounts, optimizing bid strategies and campaigns, while staying within a smaller budget. Also website development, ongoing website design and updating, as well as maintaining and monitoring all social media accounts and email accounts.
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Digital Marketing Manager/Web DeveloperSafety Track Dec 2012 - May 2013Belleville, Mi, UsSearch Engine Marketing (Paid Search and Organic), blog creation, development and maintaining of the four company websites. Development of social media sites to promote and display products sold by Safety Track and Valor System.Key part of team of branding, both for paid search and print media; in order to help build and develop this small B2C company to the next level in the logistics and fleet tracking industry. -
Emu Student Advertising Association- VpAmerican Advertising Federation Jan 2012 - Apr 2013Washington, District Of Columbia, UsVice President of the organization with duties that include: Developing social media content and email updates, help organize, plan, and execute chapter activities, club events, projects, fundraising, Adcraft PM events, meetings, guest speakers and Career Day. -
Student Worker / Office ClerkEastern Michigan University Aug 2011 - Apr 2013Ypsilanti, Mi, UsWorked in the Management and Marketing Departments in the College of Business at Eastern Michigan University. My duties included: general office work, along with projects put forth by department heads, secretaries, and professors. More specifically, certain tasks include creating spreadsheets and inputting data for them. -
Ethos Honor Society Inductee & Ethos Week Leader & ParticipantEastern Michigan University Jan 2012 - Mar 2012Ypsilanti, Mi, UsEngaged in the planning and execution of the Ethos All Nighter SAA Event tied to WJR Radio Remote Broadcast with Paul W. Smith to kick off Ethos Week at the College of Business to teach ethics and professionalism.
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Game Night InternPlymouth Whalers Marketing Department Feb 2012 - Nov 2012Participate in game night events like player promotions, fan appreciation, dealer giveaways, Mascot help, and fundraising.American Heart Association (AHA) & Pink Out Karmanos Volunteer, Go Red Campaign, Game Night Internship.
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InternshipDetroit International Auto Salon Apr 2012 - Jul 2012Handled client related activities, event marketing, public relations, and IMC campaign work. Also coordinated and prepared reports, meeting notes, materials and other initiatives for the Detroit International Classic Car Show tied to Dream Cruise. -
StagehandIatse Local 38 Jan 2005 - Dec 2011Union worker for concerts, live entertainment, stage plays, and other events around downtown Detroit.
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New Car Sales Assistant/Client & Customer Service SpecialistBill Brown Ford Inc. Apr 2007 - Aug 2011I worked as a New Car Sales Assistant that aided in sales procedures at the dealership. Also, a Detailer, Porter, New Car Check-In Manager, and Client & Customer Service Specialist during my over 4 years with the dealership.
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Hod CarrierSpilker Masonry Aug 2006 - Oct 2006Aided in the construction of the Gonzaga University baseball stadium.
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Inventory Management, Office Assistant, Electrician'S AssistantElite Electric Jul 2006 - Aug 2006Activities included maintaining the optimum number or amount of each inventory item. Was an electrician's assistant on an off-site electrical project at a hospital. Office assistant to the owner's of the company.
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Delivery DriverMr. Mat Nov 2004 - Sep 2005Delivery driver of floor mats and uniforms to businesses all around metro Detroit and beyond.
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Shuttle Driver/Automotive Product TransporterFord Motor Company Jun 2004 - Aug 2004Dearborn, Michigan, UsDrove around Ford Motor Co. employees to different destinations such as metro airport and different buildings within the Ford Motor Co. area in Dearborn. Also moved new vehicles to and from different testing areas/zones.
David Manzo Skills
David Manzo Education Details
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Eastern Michigan UniversityMarketing -
Schoolcraft CollegeLiberal Arts And Sciences/Liberal Studies
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Western Michigan University
Frequently Asked Questions about David Manzo
What company does David Manzo work for?
David Manzo works for Publicis Collective
What is David Manzo's role at the current company?
David Manzo's current role is Paid Search/Social Manager at Publicis Collective.
What is David Manzo's email address?
David Manzo's email address is da****@****ics.com
What schools did David Manzo attend?
David Manzo attended Eastern Michigan University, Schoolcraft College, Western Michigan University.
What are some of David Manzo's interests?
David Manzo has interest in Creative Marketing, Broadcast, Analytics, Sports Marketing, Advertising, Sports And Entertainment.
What skills is David Manzo known for?
David Manzo has skills like Social Media, Microsoft Office, Email Marketing, Event Planning, Customer Service, Public Speaking, Blogging, Social Networking, Facebook, Google Adwords, Powerpoint, Google Analytics.
Who are David Manzo's colleagues?
David Manzo's colleagues are Raychel Fensterstock, Alan Silverberg, Kate (Fleisher) Laurence, Shannon Carrier, Brendan Vazquez, Kristen Ridenour, Julie Bezerra.
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